Outdoor Brand Tianlun Tian Hand In The International Triathlon Intercontinental Cup

May 24th hearing

Tianlun is holding the International Triathlon Intercontinental Cup.

It is reported that the Mount Huangshan Pinghu International Triathlon Intercontinental Cup and the national Triathlon championship series will be held in Mount Huangshan from May 21st to 22.

At that time, more than 100 international triathlon athletes and more than 300 International Triathlon amateur athletes will participate in the competition, of which more than 40 athletes from abroad.

The competition is divided into standard distance and short distance races.

This competition is hosted by the State Sports General Administration's bicycle fencing management center, the China Triathlon Triathlon Association, the Anhui Sports Bureau and the Huangshan City government, and the Mount Huangshan municipal government and the Municipal Sports Bureau.

In the face of all kinds of sports events in China, why does Tianlun play a special role in Mount Huangshan's competition? Why do we favor this International Triathlon Intercontinental Cup? In this regard, Mr. Xu Tengda, general manager of Tianlun Tian, explains that Tianlun has sponsored Mount Huangshan events many times, mainly because Mount Huangshan is actively building brand sports events, promoting the deep integration of sports and tourism, and accelerating the construction of modern international tourist areas with pleasant scenery, livable areas and suitable environment.

Therefore, we are seeking Tianlun Tian to achieve brand upgrading from the aspect of sports marketing. Cooperation with Mount Huangshan is also the sum of heaven's work.

In addition, the International Triathlon Intercontinental Cup has an inevitable overlap with the consumers of Tianlun brand, whether from athletes or spectators.

In addition, the characteristics of Tian Lun Tian's outdoor products are in line with the keynote of this International Triathlon World Cup.

At the same time, the triathlon is a comprehensive sport that completes three sports including swimming, cycling and running. It is an official event of the Olympic Games. It has become one of the most attractive and commercially valuable ten sports in the world today.

Xu Tengda and Xu Zong said they would be optimistic about this event and watch the triathlon match.

Systematic and continuous sports marketing

Because sports sponsorship is mainly based on psychological effects, all kinds of benefits can only be achieved through long-term unremitting efforts. It is difficult to accomplish overnight. Therefore, sports sponsorship is always insisting on whether sponsorship or sponsorship projects should be relatively stable so as to form a systematic and complete sponsorship brand image.

It is understood that Tianlun Tian as a strategic partner of China Mount Huangshan international mountaineering competition has been successively sponsoring the two session since 2009.

The industry believes that persisting in the continuity of sports sponsorship is the life of sports sponsorship.

The lack of long-term planning and operation of sponsorship projects is a soft spot for Chinese enterprises.

Therefore, many professionals are optimistic that Tian Lun Tian will sponsor the determination of sports events to the end.

In addition to sponsoring the International Triathlon World Cup, Tianlong is seeking more influential sports events or large-scale outdoor activities, according to Xu Tengda.

In the face of such a huge and meticulous sports marketing strategy, we have reason to believe that in the near future, Tianlun Tian will take a new stance in the outdoor products industry.