Quanzhou Shoes And Clothing Develop A New Position &Nbsp; Micro-Blog'S Marketing Campaign Is Surging.

May 24th May 17th,

Micro-blog instead of micro-blog control

In Quanzhou enterprises, micro-blog is used.

Within 10 days after CABBEEN opened its official micro-blog in August 2010, the Shishi enterprise launched micro-blog's "participation in CABBEEN's Tanabata search for your MR.Right" activities.

And XTEP's official micro-blog is more used in brand promotion and promotion, so that consumers first understand the brand dynamics, while increasing the new product information release and interaction with consumers.

In addition to promoting enterprises and brands, the official micro-blog of Qipai has the most important significance to help enterprises to monitor brand image.

"At present, enterprises mainly carry out micro-blog marketing in two ways: first, through micro-blog to launch new products, endorser information and corporate news, so as to expand the scope of publicity and enhance the visibility; the other way is to communicate with target customers through micro-blog and understand the views of consumers through the messages of micro-blog users, so as to adjust products and services."

Zhao Feng, director of the 361 degree sports market center, said.

Marketing not for marketing purposes

In fact, in addition to micro-blog, many entrepreneurs micro-blog has also become the position of micro-blog marketing.

Among the top 10 list of celebrity fans in Sina micro-blog Quan Zhou Railway Station, 6 of them are personal micro-blog of Quanzhou entrepreneurs.

Among them, PEAK Xu Zhihua has more than 390 thousand fans, followed by Lin Xiaoxiang, Zhou Xiaozun, Chen Feng, Ding Dong, Cai Yang hang, respectively, from Huasheng Building materials, Renshou stone, Phoenix Bamboo textile, Xi De Long and nature tea industry.

Entrepreneurs "talk more about hot topics in micro-blog, rather than just around products and businesses". For example, in Xu Zhihua's micro-blog, it reflects more on their life and social hotspots. Chen Feng's micro-blog focuses on sharing fashion, entertainment information and world truth.

But entrepreneurs are, after all, a symbol of enterprises. Behind the seemingly aimless micro-blog chat of Quanzhou entrepreneurs, it is still propaganda for corporate brand.

"Marketing without marketing is the best marketing, and ultimately gets something more valuable."

At the micro-blog marketing conference held in Xiamen not long ago, angel investor Cai Wensheng expressed the same view.

From the number of fans, we also found that micro-blog, a company that directly promotes products, is really hard to compare with micro-blog of entrepreneurs.

For example, PEAK Xu Zhihua has more than 390 thousand fans, while PEAK's official micro-blog currently has only 1943 fans. Similarly, Lin Xiaoxiang has 310 thousand fans, while the official official of Huasheng bathroom has only 2591 fans.

The user favors the sharing of personality

Micro-blog users are young, highly educated and highly interactive. They are the most active and active people in the Internet.

How to get the favor of this group of people needs some skills.

"Content, personality and persistence are three factors that affect the success of micro-blog marketing.

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Huang Enhao, general manager of DELL Greater China consumer and small business division, summed up the experience of DELL micro-blog marketing: the first element is content, not advertising of marketing, but some news that customers want to hear. The second element is personality, no one likes marketing advertisements. What you want to see is some sharing of live and delicious people. The third element is insisting that besides their own insistence, there are also sources of materials, and what we need to say to our customers every day at different times.

From the perspective of micro-blog, which is a well run company at home and abroad, it is always very important to communicate with users. With continuous planning of events, activities and topics, users can really participate in marketing activities from inside to outside, thus imperceptibly promoting brand and products.

For example, UNIQLO in Japan has excellent performance in micro-blog marketing.

At one time, it displayed 10 clothes on Twitter, which stipulates that the more comments, the lower the price.

If a user enters the review system, the website will tell the user how many comments are currently on the dress, how much the price has dropped, and how many comments are still missing from the lowest price.

If you write a comment, the system will remind you that under your efforts, the price has dropped again.