Enterprises "Grab" Children'S Jobs &Nbsp; Adult Clothing At Home And Abroad Do Children'S Wear.

Known as the industry

Children's clothing is no longer a mere tinkering with adult clothing enterprises. Instead, it starts to make a big splash and "challenge" the market in a high-profile way.

At the scene of China International Clothing and Accessories Fair in 2011, we can see that the spirit and capital investment of children's clothing enterprises are not inferior to that of the already grown adult clothing enterprises.

In the field of children's wear, a lot of fresh blood has been poured into. There are large garment enterprises in China, and the most luxurious adult clothing brands in the world.

Domestic adult clothing enterprises do children's clothing without asking "origin".

Although the domestic adult clothing enterprises are engaged in the clothing industry before doing the children's clothing market, they have made sportswear, made online clothes and made men's clothing.

2009 the seven wolves who have had 19 years of history have begun to make children's wear market.

When the seven wolves built their brand, the main target group of seven wolves was 25 years old, ~40 years old.

19 years later, the 25 year old man is now middle-aged. They have already married and have children. Their children are mostly 7 years old, ~10 years old, and these consumers are more loyal customers of the seven wolves.

Moreover, the profits of children's clothing market are very attractive, so the seven wolves who make men's clothing have grabbed the children's jobs.

In 2009, Mester had taken the route of casual wear, and in 2009, Mester launched the brand of children's wear.

Although there has been no publicity for the popularity of the brand, it has quietly carried out a series of big moves, such as the strategic cooperation with DreamWork DreamWorks, the signing of the street dance prince, the Half Blood Prince, and the Half Blood Prince Nie Jieming as the spokesman of the brand image.

According to estimates, its distribution income reached 60 million in 2010, and now there are nearly 200 shops.

In 2011, MI Xi Di decided to enter the market of children's clothing in a high-profile manner, and vigorously open up.

In addition, many sportswear enterprises are unwilling to lag behind, and have started sports children's wear. Lining, Anta and 361 have entered the children's wear market.

Internet menswear brand Masa Marceau began to enter the field of women's wear.

The women's wear brand Vivian (Vivian) has been online for a long time, but it is only focused on women's underwear now. I believe it will soon be on line.

In the future, the men's wear brand will also introduce children's clothing products.

Luxury brands do children's wear and small clothes sell at high prices.

Children's clothing industry presents fragmented competition pattern, and is still in the "Warring States period" of horse racing enclosure.

In the process of growth and integration, there is no big brand in the real sense, and the lack of big brands is the opportunity.

So luxury children's clothing came into being.

In the domestic adult clothing enterprises, children's clothes are a few rules, continue or borrow the market and foundation of adult clothing, while fighting the children's clothing market, the foreign luxury clothing brand also started the operation of children's wear products.

Gucci, StellaMcCartney and Lanvin have entered the luxury children's wear market, while another luxury brand officially launched the 2011 spring and summer Gucci children's wear series.

GUCCI's (Gucci) launch of children's wear shows that the tendency of parents to buy fashionable brands for their children is on the rise, even if they are expensive and wear only for a few months.

In addition, the "green" materials used by these brands make parents more willing to buy these fashionable brands for their children, because they feel healthier and healthier.

The emergence of luxury children's clothing brands is not only due to the improvement of the income of consumers, but also because of the changes in people's consumption concept.

Judging from the laws of development in foreign countries and mature industries, children's wear and children's shoes industry will have their own big brands, and the threshold of brand building in the future will be greatly improved.

The boom of the children's wear market is the result of another baby boom.

According to the National Bureau of statistics, there are currently 380 million children aged 0 to 16 years in China.

Domestic children's clothing consumption has been on the rise in recent years, the rate of growth has been keeping alarming speed, and the market is far from saturated. That is to say, the demand for children's clothing will be greater than that of the adult clothing market.

Against this background, the new competition faced by domestic children's clothing brands is not only reflected in the price or manufacturing capacity, but on the overall competition on the brand.