Home >

Qisheng Shoes Positioning Luxury Brand &Nbsp; Strive To Seize Market Share.

2011/5/26 10:40:00 81

??? 日本語 Fran?ais English 中文

On May 26th, Guangzhou's new generation luxury goods centre, Tai Koo Hui, will open in July 2011.

Owning Italy

Leather shoes brand

TIBAOAUCHEHO and Callahan, the 11 brands of Spanish leather shoes brand (CALLAGHAN), revealed to reporters that they were about to open their counters on the first floor of Tai Koo Hui, showing their confidence in the high-end luxury goods market in China.

Y.CHuang, assistant director of Qisheng shoes industry, said that the TIBAOAUCHEHO brand had been ranked number one in Guangzhou friendship store for several years in a row.

Qisheng

footwear industry

Since 8 years ago, from the foundry factory to make brand pformation, the product is located in high-end men and women wear genuine leather shoes and casual shoes.

Due to the insistence on hand crafting and high quality materials, the mainstream price of its products is also set at 1800-60000 yuan.

Huang has confidence in the comfort of his products. He said: "we can guarantee that consumers will be happy to buy second pairs after wearing the first pair of shoes."

TIBAOAUCHEHO, one of the main brands of Qisheng shoe industry, is mainly produced by Italy factory. The bottom line of "madeinItaly" has also kept its value for over 10000 yuan.

So far, TIBAOAUCHEHO has set up more than 400 counters in the national high-end department stores. Because the brand positioning is high-end brand, the shopping malls are relatively limited, and Qisheng shoes industry does not intend to accelerate to the two or three tier market at the same time.

Therefore, Shanghai, Guangzhou and other tier cities are still the largest sales areas.

On 2008, at the opening ceremony of the Beijing Olympic Games, Yao Ming, the flag bearer of the Chinese Olympic delegation, wore the leather shoes made by TIBAOAUCHEHO.

Huang Yucheng believes that China's high-end leather shoes market pays more attention to the combination of product comfort and individuality.

He predicted that China's high-end business consumer market will pay more attention to the personalized customized leather shoes market.

In recent one or two years, the products of Qisheng shoe brand have expanded from men's shoes to women's shoes.

In the shoe product market, the consumption of women's shoes is 3 times that of men's shoes. Despite the fierce competition in the women's shoes market, there is still room for improvement in the high-end women's shoes market.

Huang Yucheng introduced that the concept of Chinese clothing consumption is entering a period of pformation from the former shoes to the clothes and the shoes.

The quality, collocation and comfort of shoes will become more and more important in the hearts of Chinese consumers.

This will also help footwear high-end brands gradually squeeze the market share of low-end brands and cottage brands.