Lining Brand Helps NBL League &Nbsp, Singing Strong Slogans.

On May 26th, the morning of May 26th, the 2011 season of the Beijing National Basketball Association (NBL) press conference was held at the Radegast Lake View Hotel in Beijing. The director of the basketball management center of the State Sports General Administration, Liu Xiaonong, Secretary of the Party group, Ms. Wang Xiaolan, deputy director of the Gansu radio and Television Association (Group), the representative of Lining, the senior director of Lining's brand marketing campaign, Bai Guangxin, chairman of Jilin forestry industry group, Gao Yanwen, deputy general manager of the online website Division and representatives of various clubs attended the press conference.

As the main sponsor of NBL, Lining The company provided competition and training equipment for all NBL players last season. After the press conference, BrianCupps, Blaine, senior director of Li Ning Co's brand strategy, also accepted an interview with TOM, and talked about the cooperation with the NBL League. Mr. Blaine said, "we have a long-term cooperation plan with the NBL League. We realize that this is a just beginning Chinese Basketball League. The league is also growing. Lining is also a sports brand with a very rich history. We hope to achieve a win-win goal through cooperation with the NBL League."

This season, Lining's slogan is "strong and strong", and Mr. Blaine believes that this slogan and NBL new season has a lot of conjunction points, "we consider the issue from three aspects, one is the players, two is the league, third is the club." brand Aspect. For players and clubs, a strong opponent is their best motivation, and competing for the championship through competition between them is the best embodiment of the slogan "strong and strong". In addition, since the brand is concerned, the competition among sports brands is also fierce now. We must do our best now and not be afraid of strong enemies. We must strive to do well the sports brand of the Chinese people.

In the NBL season of the new season, Li Ning Co will make more grassroots league matches, so that more young people will have opportunities to dream on the basketball court. "We will further strengthen the concept of the city. In every province and city, we offer young players the chance to dream. Through the help of NBL and Lining, they can have more opportunities to get in touch with professional basketball and finish their dreams through better training. We will do some grassroots league matches, so that more people will understand our brand and pay more attention to the NBL League. In some key cities of some key competitions, we will do some brand promotion activities, not only for our brand influence, but also hope that more people can join in basketball sports.

The Lining brand will continue to provide equipment for the NBL tournament this season. Sponsor And the new product will be faster, lighter and more comfortable. "Low shoe can give players a better advantage of speed and flexibility in the competition. The shoe itself is lightweight and breathable, allowing athletes to feel comfortable in daily training and competition." Blaine said.

In fact, Blaine himself was once a professional basketball player. He was very optimistic about the development space and athletic level of the NBL League. He said, "Chinese basketball players have a very special advantage, that is, they will use their brains and skills more, and the Western athletes have a very obvious characteristic, that is, the physical confrontation is very intense. I believe that if Chinese basketball players can absorb some characteristics of Western athletes, one day more people will show themselves on such a larger stage like NBA. Blaine said.