Market And Business: What Are The Characteristics Of Innovation?

"In the early days, our work revolved around the dissemination of information about fashion trends, the promotion of new technologies, new processes and new equipment, and the help of enterprises to design specific products. However, it was later discovered that the probability of success of a single product in a commercial environment was not high. It is very important for the management of product development to become more effective and orderly. After the end of the 2010 China Textile Industry Association's product development award award, Li Binhong, director of the national textile product development center, told reporters about the operation of the project.

In the 2010 election, 145 enterprises and non enterprise organizations registered to participate in the review. Finally, the total number of eligible units was 77. This includes fiber, yarn, fabric, dyeing auxiliaries, textile machinery, clothing, household textiles, industrial textiles and other production and operation enterprises. It also involves textile intermediaries, textile industrial clusters, specialized market related enterprises and management departments. "Beginning in 2011, the China Textile Industry Association will gradually carry out individual commendation work, and will launch the selection of product development leaders and set up technological pioneers in the industry." Li Binhong told reporters about the future setting of awards.

Innovation management from disorder to order

It is worth noting that the establishment of product development management system is not an easy task. It involves all aspects of the product development process, that is, R & D as the core, procurement, manufacturing, quality inspection, promotion, sales and other links linked together, effective integration of various resources, and jointly achieve the development of new products. Li Binhong talked about it.

Many of the award-winning enterprises in the 2010 annual award for product development awards start with building product development systems and explore innovative management from disorder to order. Jiangsu Dan Mao has set up four major departments, namely, science and technology innovation center, popular trend research center, quality management center and rapid reaction center, which shorten the cycle of product development to mass production, and enable products to enter the market quickly and transform into economic benefits. In Zhejiang, we have set up a comprehensive innovation system: Taking the technology center as the main body, looking ahead at home and abroad in leading technology to achieve independent innovation; taking production units as the main body, improving technology and optimizing product mix to achieve integrated innovation; taking employees as the main body, carrying out quality improvement, consumption reduction and synergy activities to achieve collective innovation through rationalization proposals.

China Textile Information Center and national textile product development center jointly carry out "domestic and international" Brand dealer The results of the survey on purchasing needs of purchasers were released, and most Chinese brands and purchasers chose the "supplier preference" option. Because supply chain management is the planning, coordination, operation, control and optimization of the entire supply chain system, it can reduce the cost of the company, optimize the process quality of the enterprise, and maximize the profit of the enterprise through the minimization of the cost. Improving the capability of supply chain management is particularly important for domestic fabric companies. Li Binhong explained.

Positive in consciousness and clear in direction.

"In the past, a strong core competitiveness of China's textile industry was low factor cost, but in 2010 the constraints of energy saving and emission reduction, the growth of labor prices, and abnormal fluctuations in raw material prices told us that China's textile industry has bid farewell to the low cost era." Sun Ruizhe, vice president of China Textile Industry Association, pointed out at a conference last year.

The advantage of low cost is no longer, the demographic dividend is reduced, so that "adapting to the demands of market consumption and social sustainable development, adjusting product development strategy in a timely manner and implementing product development practice" become the foundation for enterprises to survive and grow. These conditions, in the 2010 annual award of product development award, have also become an important basis for the organizers to assess the shortlisted enterprises. "Through the application materials submitted by the participating enterprises, we can easily find that the varieties of the multicomponent blended interwoven products are more abundant, the styles are even more novel, the development of functional products is intensified, and the green raw materials and technology of low carbon and environmental protection are more popular. These initiatives have become the magic weapon for many enterprises to resist rising and compression." Li Binhong talked about it.

In the 2010 annual award Handbook, Lu Yin's spun silk /PTT/ Cotton series Products; Dasheng group's modified polyester / cotton blended products; Nantong double Hong's low proportion conductive polyester / cotton blended yarn; cotton, brocade and bamboo charcoal fabric of Changshan stock; multi-component new fiber blended fabric of Shandong Wan Tai; hemp / cotton denim of Haining's eight square cloth industry; Jinling dyed cotton / bamboo yarn dyed fabric, etc. these products are among the products that have made achievements in multi-component blending.

Causal cycle between market and enterprise

As a representative of the award-winning unit, Li Xingyuan, director of human resources of Hubei Yi Lian SunShine Co, said: "in a sense, market demand is a typical causal relationship with the development of enterprises. In the process of enterprise development, the focus should always be consumer demand." The continuous R & D investment has enabled Hubei Yi Lian sunshine to develop a series of practical products with high market value such as washable silk quilts, fluffy silk quilts, fluffy antibacterial silk quilts, fluffy far-infrared silk quilts, and fluffy antibacterial far-infrared silk quilts. Last year, sales in foreign markets increased by 14% over the same period last year.

　　 K-boxing With its product development, design and innovation in the jacket area, it has won the "China Textile Industry Association product development award" this year, and its short sleeved jacket products have become the focus of attention of experts and media. In the interview, vice president of Jin Ba, Lian Jin, said that as the two major focus of the brand innovation project, the products and standards have been regarded as the lifeline of brand development. In terms of product design and process, it has an experienced team of experts.

In recent years, according to market demand, Longsheng enterprise has launched a series of environmental dyes, which has been well received by the market. In 2010, Longsheng's highly fastness disperse blue BH was applied to the new dye index number in "COLOUR INDEX". This is the first time that the disperse dyes produced in China have obtained the dye index number internationally. This is a great progress for Chinese dyestuff enterprises.

Judging from the evaluation index of the award, the winning enterprises are higher than the industry average in terms of R & D personnel ratio, R & D cost input, output value of new products and average profit rate of products. The main business revenue and profit increase rapidly. From the perspective of product development and innovation, the award-winning enterprises have pioneer specific practice in product development mode and business mode innovation, and are benchmarking enterprises in the industry.

Whether it is the catalytic role of information technology or the requirements of supply chain management, we must recognize that when the cost advantages of various factors are weakening, such as labor costs and the rise of various energy costs, it is unlikely that enterprises will win market share entirely by their own strength, and their scale advantage and price advantage will be challenged. Therefore, enterprises must rely on the overall coordination of the upstream and downstream, and rely on the accurate judgement of market demand to carry out integrated innovation. Li Binhong said.