How To Accelerate The Development Of International Process In Brand Building Of Garment Enterprises Need To Pay Close Attention To Three Issues.

China

First of all, we must be aware that brand management is a long-term investment. In the past, because of the immature market, the brand could develop in a short time, so that people thought it would be very easy to manage the brand, and they could make money immediately.

But how many brands have been developing in a short time to the present are still developing healthfully. One of the important reasons is that the brand has developed rapidly at the early stage, and there is no opportunity and sufficient time to precipitate experience and core competitiveness.

How does this brand get the trust of franchisees and consumers? How can it be tenable? So brand management has become a long-term business.

Second, brand investment should be strategic comprehensive investment.

For example, making brand is not a one-off investment. Don't think that you can develop a brand if you find a spokesperson. Don't think that if you invest in one, such as finding famous designer and investment workshop, the brand will be successful.

To be successful, brand positioning and promotion, commodity design, image building, production efficiency and quality, market operation, headquarters management, data system, human resources, and supporting the external brain must be indispensable.

Second, brand investment should be continuous and omnidirectional.

Third, brand operators should have a sense of investment risk.

There are two kinds of risks in brand management, the first is the risk of operation, and the second is the risk of capital.

What is business risk? For example, bad weather, or poorly designed clothes, or bad distribution market are called operational risks.

What we all realize, however, is not the risk of capital.

For example, when we order, we will receive money in time. If you change the money into goods, then you can sell it. Have you heard that there is a boss who can not control the funds and lead to the closure of the brand? What is the reason? It is because the flow of funds is not in place, and the shipment time is delayed.

Why did some franchisees take a lot of goods in the quarter? Many of the franchisees invested in stocks and real estate. As a result, stocks fell, real estate fell, and money was tied up.

But the boss did not expect such a thing. This is that we did not pay attention to the impact of the economic situation on our funds. As for capital management, it is how to make your funds more effective. The biggest advantage of our clothing management is that we have cash in operation. If we do not invest effectively, we will invest in profits. These are called dead funds.

I am not encouraging them to fry stocks, but if bosses make money by making clothes, they will put money at home and wait for them to buy cloth.

If I have an investment to make this money profitable, is your whole capital flow a lot? Finally, have we ever thought about raising your brand capital to be more complete and healthier through financing? I once told some clothing brand owners that they would be listed on the stock market. They thought we were not short of money and what to do on the market.

Have you ever thought of these international brands such as LV and Gucci? Have you ever noticed that he has not talked about it from the past to the present? In fact, that period is the process of financing and listing, and listing through financing can make a brand develop into an international company brand.

The advantages brought by the listing are, of course, to make the brand have more abundant development funds, and in the process of listing and post marketing management, enterprises will be more standardized and professional, so that the listing will enhance brand awareness, and will be able to contact more business opportunities, especially the international market, through open market operation.

Now, the country's policy is to export brands, and will pay more attention to the listing of clothing brands. Domestic and international Finance Companies also pay more attention to the field of clothing brand, which is the best opportunity for us to go public.