Wenzhou'S Footwear Exports Slowed Down By &Nbsp, And Export Unit Prices Rose Significantly.

According to the Wenzhou entry exit inspection and Quarantine Bureau, Wenzhou Footwear exports are slowing down. Exit Unit prices rose significantly. In response, relevant people said that business is becoming more and more difficult now.

Yesterday, reporters from Wenzhou part Shoe enterprises As well as the Wenzhou shoe and leather industry association has learned that there has been some reason for the slowdown in the growth rate of footwear exports in Wenzhou in 1-4 months. In 2010, the export volume of new footwear products increased by about US $1 billion in the whole year, and the growth rate was quite large. On the other hand, the decline in the EU market demand, the increase in the unit price of footwear exports and the increase in production costs all contributed to the slowdown in export growth.

Therefore, the above figures believe that it is unrealistic to achieve the high speed growth in 2010 in 2011, so the growth rate of this year should be slow. But in 2011, the overall trend of footwear exports in Wenzhou is good.

The rising profit of the unit price has fallen

Wenzhou entry-exit inspection and Quarantine Bureau statistics show that in the first 4 months of 2011, Wenzhou shoes exported 25 thousand and 800 batches and 942 million US dollars, the batches and sums increased by 9.53% and 29% respectively, and the export volume growth slowed down. The average unit price rose from $4.28 per pair last year to $5.04 per pair, and the unit price increased by 17.76%.

So, what causes the slowdown in footwear exports in Wenzhou this year?

"The average unit price of exported footwear is increasing year by year, but the rate of increase is far behind the increase in the cost of raw materials and labor," said a person in charge of a shoe enterprise in Wenzhou. On the contrary, because of the cost increase, the profit margins were reduced. "

According to industry sources, the export of footwear products needs a series of tests and tests, which are almost always paid by domestic manufacturers. With the European Union and other countries continuously introducing new trade protection measures, the increase of testing items undoubtedly increases the cost burden of shoe enterprises.

Wang Hailong, manager of the Propaganda Department of Zhejiang AOKANG footwear Limited by Share Ltd, said: "a shoe export has to undergo a series of tests, in addition to the export inspection and Quarantine Bureau of the test, but also in accordance with the requirements of foreign distributors in the contract for relevant testing. And the cost of this series of tests is counted in the cost of export, which is borne by our shoe companies. The more items are detected, the higher the cost.

Statistics show that, in addition to testing banned azo dyes and two methyl fumarate, the European Union has increased detection of sensitization, carcinogenicity and 15 kinds of high attention substances, while the United States has increased lead testing.

EU demand is down and business is hard.

Besides, for Wenzhou's export shoe enterprises, the change of exchange rate has also affected the profits of shoe companies.

Xie Rongfang, executive chairman and Secretary General of Wenzhou shoe leather industry association, told reporters: "before Wenzhou's export shoes enterprises often encounter such situation, because of the use of the euro settlement, individual enterprises suffered losses, but now many shoe enterprises take into account this problem, they will choose to use US dollars or other currencies to settle accounts. "

Some export shoe enterprises said that business should be honest, aiming at the possible impact of exchange rate on profits, even if they lose money. "Now business orders will consider the price and quantity. Some time dragging too long or no profit order will not be answered. Because Japanese dealers will choose low price shoes, compared with orders from Japan, Wenzhou shoe enterprises will be more interested in orders from Europe and the United States. "The above said.

At present, Wenzhou's footwear export countries reach 151, of which the first is the EU, followed by the United States, Germany and Russia. The EU market has led to a decline in the demand for footwear in Wenzhou due to the overall economic development. Wenzhou's footwear export growth has also been affected.

According to the relevant sources, business is becoming more and more difficult now. Because of the pressure of shoe enterprises, there are already shoes factories that rent factories, while small factories have a rent of 5 million a year, and shoes may earn less than 1 million a year.

Association: footwear exports overall trend is good this year.

It is understood that 1-4 months this year, the number of footwear exports in Wenzhou increased by 7.86%, compared with the average annual growth of 38% last year, a marked slowdown. Xie Rongfang, President and Secretary General of Wenzhou shoe leather industry association, believes that the main reason is that the amount of footwear exported to Wenzhou was $2 billion 754 million in 2009, reaching 3 billion 740 million US dollars in 2010, almost a net increase of 1 billion US dollars, and it is unrealistic to achieve such a high growth in 2011. "However, from the present point of view, the overall trend of footwear exports in Wenzhou this year is good. "

These people also pointed out that in the process of spanformation and upgrading, shoe enterprises are very important to improve their quality and added value. "This industry can be said to be an everlasting sunrise industry. Enterprises should keep their shoes good and keep up with the brand, quality, style and trend. "