The Promotion Of "61" Is A Bit Cold &Nbsp; Is The Main Reason For Price Tightening?

Many in Shanghai

"Yesterday, Ms. Xu took the daughter of grade two in primary school to the children's shopping center in Daxiang on the East Nanjing Road Commercial Pedestrian Street, looking at a children's clothing on the first floor, and thought that it would be a few days away from the" 61 "children's day. Maybe there would be some preferential activities at that time, and then asked if it would be cost-effective at that time. Unexpectedly, the salesperson answered categorically:" no! "Asked the reason. The salesperson said," now the NDRC is very tight about the price. The last time the land Plaza was fined several one hundred thousand, the shopping mall asked us to be careful and not to engage in promotional activities at 61. "

Reporter survey some shopping malls with gifts instead

Reporters yesterday visited some of the shopping malls in Shanghai to see that although the "61" children's Day is only a week away, but the shopping mall is basically quiet, the past year's "promotional discount" and "full quota reduction" and other poster did not see, the salesperson to "61", Dragon Boat Festival whether there will be promotional activities are all silent or vague answer: "should not."

"In the past, there are discounts, but this year there is no one. I wanted to have 61 children to have fun, and now I am a little disappointed."

Ms. Xu remembered that every 61 of her daughters brought gifts to Daxiang. This year's "original price sale" made her feel uncomfortable.

Seeing this situation, the salesperson could not bear to say, "at that time, there may still be some gifts from the mall, such as buying 120 yuan, sending boxes, drawing paper and other more affordable household products."

During the interview, Bao Daxiang children and children shopping center told reporters that this year's "61" shopping mall no longer allowed the brand to discount without authorization, because afraid of promotion slightly careless would stampede the policy of "red line", but there will be some parent child interaction activities, such as "Bao Baopa climb", give some rewards to the winning baby family, and give the shoppers some small gifts.

Another shopping mall also said that from the "61" to the Dragon Boat Festival, no longer held a wide range of discount or "full reduction" activities, and only for VIP customers, to do a small range of coupons, such as Paris spring Shanghai stores, from 27 this month to the Dragon Boat Festival in June 6th, only for VIP customers to carry out double integral activities, that is, 1000 of the total value of 10 yuan coupons.

Price department action is to curb high priced discount.

There is no lively discount.

Yesterday, reporters learned from the new world city on Nanjing road that some vendors had quietly reduced their prices. The price of some commodities had already been reduced by only 5-7 of the original price. "61", children's articles in the shopping mall will also do some sales promotions, but the price reduction will not be too great, because the price of water has already been removed.

New world city responsible person said.

However, in the interview, merchants also said that even if "61" and "Dragon Boat Festival" still carry out promotional activities, the promotion of Dragon Boat Festival is certainly greater than the former.

News background

The national development and Reform Commission announced last month 9 trade enterprises' price deception.

Among them, Shanghai real estate Plaza Co., Ltd. launched a discount sale in from April 8th to 14th this year. The sale of the brand of a brand of women's shoes is 768 yuan, 25% off sales, and the actual discount price is 576 yuan.

According to the investigation, the actual price of the women's shoes in the land Plaza in from April 1st to 7th was 468 yuan.

That is, the original price is 468 yuan, and the preferential discount price is 108 yuan higher than the original price, which is a price violation.