Chen Hua, Founder Of Cool News, Talked About The Two Venture: Now Is The Golden Age Of Entrepreneurship.

Now is

From founding cool news to

This is not Chen Hua's first venture.

In 2006, Chen Hua worked with Wu Shichun to create life information search website.

In the three year of cool news, Chen Hua was regarded as the most memorable time.

Chen Hua once started Skynet FTP at Peking University, and was responsible for UUME's system design. After graduation, he joined Microsoft Research Institute to do Microsoft MSN community search project.

In January 1, 2006, less than three months after the Internet dispatch, Chen Hua, the first venture, got the $2 million investment from LIAN. At the end of the year, LIAN and SIG jointly invested $10 million, which accounted for 25% of the total investment.

Cool news began with train ticket search, and then gradually extended to renting, air tickets, hotels and other categories of search.

In the early days, cool news and tourism vertical web sites, 58 cities and other classified information have extensive cooperation.

Cool News and these websites are upstream and downstream, and bring traffic to them.

But at the beginning of 09, Chen Huaji and Wu Shichun left Cool News.

The departure of the two founders made the industry more argumentative about the company that originally had a single income model.

Chen Hua said that the reason for leaving from cool news was simply because of the financial crisis and lack of funds.

In October of 09, the world's largest Online Travel Corporation, Expedia, bought the TripAdvisor through its $12 million purchase. It only recovered the cost of investment from the original investor.

Chen Hua said, in fact, there is not much difference between the development of Cool News and the original plan at that time. The most important lesson and lesson in the three years of cool news is "insistence".

"Today, we look at the whole business model of cool news, as well as today's customers and users, which is exactly the same as 08 or 07 years.

But with the development of the market and the whole scale today, income is coming up.

We can do some other startup companies over the past 05 years or 06 years, and we can see similar effects, such as 58 cities and Ganji network.

Chen Hua said that in the past 08 years, the whole life service industry has been in a difficult stage, looking for patterns and directions.

But in the late 09 years of the financial crisis, the whole life service market suddenly broke out, including public comment, 58 city, go to market, where to go, and so on, the scale of income has reached the scale of 100 million yuan.

But there is also a deviation in category positioning.

According to Chen Hua, the demand for air tickets, hotels, renting and other categories has a certain periodicity. Compared to those, the consumption density of these items is far higher than those of the original Cool News.

In April 09, Chen Hua joined the Alibaba in charge of search business, hoping to start his life in the daily life service field.

In Alibaba, Chen Hua is in charge of a team of more than 100 people to develop a platform system including backend grabbing, processing, indexing the whole search, searching for the whole network, and providing a powerful competitive tool for Alibaba in the future.

"However, this project is still incubating inside the Alibaba, and it is not external. Now we have a module on our website which we did together."

Chen Hua revealed.

Chen Hua said that in a big Alibaba such as a big company, it is different from starting a business. It may not require you to consider too many business models, nor does it require you to have different products in the market. The biggest requirement is to let Alibaba's search products go up to a higher level in user experience.

Chen Hua concluded that in addition to bringing the aura of big enterprises to the Alibaba, he also developed his own experience of leading hundreds of NPC teams.

The most Amoy network CEO Chen Hua

The two venture: Lock mobile + group buying +?

Chen Hua says he is not a startup entrepreneur. What made him open the two venture?

"Search is a technical thing, not a commercial thing. I do not want to do anything that is technically interesting, but I want to do something that makes more people feel useful and helpful to most people."

Chen Hua said.

At present, there are about 11 million iOS units in China, 1300 to 14 million effective Android phones, 25 million real mobile Internet devices, and 50 million mobile Internet devices at the end of the year.

Chen Hua believes that the opportunity of mobile Internet is like the opportunity of domestic Internet in 98 or 99 years. It is an explosive type, and users are growing rapidly. And there is no new giant in this year. As long as we think of a good direction at that time and really do the best product, then this opportunity will be yours.

Another opportunity is group buying.

First, it is a "prepaid" mode; the second is the short account period, and the interval between payment and consumption is not long compared with other industries.

Chen Hua said, before the cool news property, recruitment, car and so on are not prepaid mode, but after making a ticket and hotel, the way is right, because air tickets and hotels are prepaid mode.

Only the prepaid mode, as a value that brings value to the backstage website, can reflect greater value and control the middle trading process, so that more can be done.

If the payment is not prepaid, it must be paid after the line is consumed. First, the quality is difficult to control. Secondly, it is difficult to control whether the user has succeeded in selling at last.

"The charging mode of advertising and online games is that I have to train a group of users before I can earn money, and group buying will not only make money on the first day, but also have a very low threshold."

Chen Hua said, "I have asked a lot of small websites, that is, group buying websites made by two or three people. If you make money in the end, they will not make money. They say it is not bad. The profit of 10% or 20% is not enough to feed them."

Chen Hua believes that the group buying industry can accommodate hundreds of businesses.

But this judgment is quite different from the CEO of group buying website such as handle group and American group.

CEO Wu Bo and CEO, micro-blog group, have only 5-10 comments on the group purchase website at the end of this year.

Who is wrong?

Chen Hua pointed out that only people can not survive and can not make money, then there will be relatively few monopolies. But the Chinese consumer market is big enough and the front line is very long. It will be difficult to buy a few of them.

In addition, group buying will show the channelization of local portal websites.

Large flow website regards group buying as a cash flow channel, which is just like today's joint operation of web games and patch advertisements on various websites.

Chen Hua thinks, group buying website will show Taobao shop mode, as long as each group purchase website can issue dozens of single daily, it will give users a choice.

"You can open a big store like Jingdong, or you can open a small store.

Opening a small shop on Taobao makes me happy to earn thousands of dollars to support myself.

As a result, there are several stores that are as big as Jingdong, but there are many small shops. If many people think this can make money to support themselves, why not open it? "

Based on the two concepts of mobile phones and group buying, Chen Hua placed two projects in the mobile Internet group buying recommendation engine "the most Amoy". Through this platform based mobile group buying product, users can not only view group buying information anytime, anywhere, but also establish new friends relationship, and can recommend nearby group purchase projects and friends through location service.

However, the problem is coming, and most of them are positioning themselves as group buying platforms. But at the PC side, there are many group buying navigation websites. In addition, group buying websites such as handshake and beauty corps are also working hard to integrate outward to the platform direction.

This forms a self generated platform, a traffic dominant platform, and a three party competition through expanding the content platform.

So, what is the best way to win in the battle of platforms?

In response, Chen Hua said that the most Amoy core in the mobile Internet, the current mobile Internet group buying is still an incremental market.

From other life service websites, mobile users occupy 40% of the total users, and this has not been fully explored in the group buying area.

Chen Hua said that the most Amoy is helping group buying sites to tap new users instead of dividing their existing users.

This includes two elements:

One is LBS.

Marking the contents of all group purchases on the map, users can see where they are on the map when they go there, and what group buying content they have in the vicinity of one or two kilometers, which may be most popular with users.

On map collection, the collaboration between Tao Tao and Gao de was launched.

Second, the whole micro-blog system.

Users can subscribe to key words, such as movie tickets, the group buying of new movie tickets coming out in Beijing in the future, the system can directly notify users; secondly, users can subscribe to websites, for example, I like the products of the American group network. When the new product of the US group has a new product, it can tell users quickly. Once again, users can listen to friends and friends, and the group buying behavior can be informed to users through feed.

In terms of payment, most of the group buying websites for different cooperation take different ways.

In some cases, users pay for the prepaid service directly on the most Amoy, while others need to complete the payment on the cooperative group buying website.

At present, domestic mobile payment is still not mature, and the relevant payment links are not rigorous.

It is reported that some mobile phone payments are directly input into a card number, then the bank will call back a phone call, enter the completed paction on the phone, and others call the phone first, bind the user's bank card with the mobile phone number of the payment unit, and then make the exchange after binding.

In order to enable users to complete prepayment on their own platform, Chen Hua said that the most mobile phone is paying more attention to mobile phone payment.

It is revealed that most of them have signed a cooperation agreement with twenty or thirty group buying websites.

When talking about obstacles to negotiate with group buying website, Chen Hua said that due to the limitations of mobile phone screen, some group buying websites will worry about how to solve users' registration, login and submit orders on mobile phones.

Most of them are building a green channel with more than a dozen group buying websites, so that users can use the simplest way to hand over orders to group buying websites on mobile phones, without requiring complicated processes.

But if you want users to verify on mobile phones, it's not very suitable.

In February of this year, the most net has completed the A round of multi million dollar financing.

And the development model of the most Amoy network will have other concepts besides group buying + Mobile.

Chen Hua said he was a relatively cautious and reserved person. "When I think about many questions, I hope I can draw a picture of dozens of different roles in it."

And the biggest pursuit of life is to do one thing, and then tens of millions of users can say it is easy to use.