Financial Report Shows The 2024 Annual Performance Of The Five Top Sports Apparel Listed Companies

Anta Group: single focus, multi brand, globalization

On March 19, Anta Sports, a domestic Hong Kong listed enterprise, released its annual performance as of December 31, 2024, with the group's revenue of 70.826 billion yuan, up 13.6% year on year. Among them, Anta brand was 33.522 billion yuan, up 10.6% year on year; FILA brand was 26.626 billion yuan, up 6.1% year on year; All other brands under the company were 10.678 billion yuan, up 53.7% year on year.

In terms of stores, there are more than 12000 offline stores and more than 240 stores outside China.

Li Ning Co., Ltd.: single brand, multi category and multi-channel

On March 27, Li Ning Co., Ltd. released its annual performance announcement for 2024, with revenue rising 3.9% year-on-year to 28.676 billion yuan; The gross profit margin increased by one percentage point year-on-year to 49.4%.

In terms of stores, as of December 31, 2024, the number of Li Ning outlets (excluding Li Ning YOUNG) in China totaled 6117, a net decrease of 164 compared with the end of the previous quarter, and a net decrease of 123 so far this year. Among the 123 points of sale with a net decrease, the retail business decreased by 201 and the wholesale business increased by 78. In addition, there are 1468 sales outlets in total in Li Ning YOUNG, a net increase of 9 compared with the end of the previous quarter, and a net increase of 40 so far this year.

Tebu International Holdings Co., Ltd.: focusing on mass sports and professional sports

On March 18, Tebu International Holdings Co., Ltd. released its annual performance announcement for 2024, and its revenue increased by 6.5% year on year to 13.577 billion yuan, of which the revenue of Tebu's main brand increased by 3.2% year on year to 12.326 billion yuan, and the revenue of professional sports segment increased by 57.2% year on year to 1.251 billion yuan.

In terms of stores, as of December 31, 2024, the Group has 6382 adult brand stores and 1584 children's stores in China mainland and overseas. Sokoni has 145 stores in mainland China.

361DU International Co., Ltd.: professional, young and international

On March 12, 361degree International Co., Ltd. released its annual performance announcement for 2024, and its revenue increased by 19.6% year on year to RMB10.07 billion, of which the revenue from 361degree children's business increased by 19.5% year on year to RMB2.34 billion, and the revenue from e-commerce business increased by 12.2% year on year to RMB2.61 billion. Profit attributable to equity holders increased by 19.5% year-on-year to RMB 1.15 billion.

In terms of stores, as of December 31, 2024, there were 5750 stores, 2548 children's sales outlets and 1365 international sales outlets in 361 degree in mainland China.

Baosheng International (Holdings) Co., Ltd.: sportswear retailers and distributors

On March 11, Baosheng International (Holdings) Co., Ltd. released its 2024 annual performance announcement, and its revenue fell 8% year on year to 18.454 billion yuan.

As for stores, as of December 31, 2014, there were 3448 direct stores in Greater China.

The major brands in the domestic sports shoes market have shown different development trends in 2024. Anta has achieved significant growth through its multi brand strategy, especially its strong performance in non core brands. Although Li Ning's income growth is relatively moderate, his efforts to optimize sales channels are worthy of recognition. Special Step focuses on mass sports and professional sports and has achieved steady growth. 361 degree achieved rapid expansion by strengthening children's business and e-commerce channels. Although Baosheng International is facing the pressure of declining revenue, it has achieved some success in improving its profit margin. On the whole, all brands are trying to adapt to market changes, enhance their competitiveness and meet the increasingly diversified needs of consumers through different strategies.