One Of The Fashion And Leisure Brands In China -- YISHION YISHION "Yi"
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YISHION logo
YISHION is one of the leisure brands of Dongyue company. It has become one of the famous brands of casual wear in China in just a few years, with its close to fashion, popular fashion and simple atmosphere design. Influenced by the multi regional, multi-element and multicultural lifestyle in China today "YISHION" advocates "love" as an important source of strength for self development. In the name of "love", the spirit of fashion, vitality and freedom is gradually integrated into the design of "YISHION" and gradually becomes the younger representative of Chinese fashion city style. rely on High quality products, advanced CAD production system and perfect marketing system have developed more than 1000 stores of YISHION YISHION in the whole country, and sales outlets all over the country are in 28 provinces, municipalities and autonomous regions.
Company profile Since its inception, YISHION has been advocating the lifestyle of "H2O" (H-Healthy, H-Happy, O-Open). Its target consumers are young people between 18 and 30 years old. They are full of youthful vigor, health, sports and pursuit. Fashionable, opinionated, personalities who enjoy happy life. "YISHION" clothing is designed to meet the needs of young people's learning, work and life needs. It is committed to providing fashionable clothing for young people, paying attention to the consumption needs of young people, and making greater efforts in price. Considerate consumers on the grid. Its strong designer team travels to fashion sanctuary in Europe, America, Japan and Hongkong every year to collect the latest popular information and simplify it into a fashion that can be recognized, sought and consumed by local young people. Color, style, proportion of structure and so on have their own uniqueness. YISHION is famous for its exquisite handwork, high quality fabric, quick start and fashionable style. It is loved by customers everywhere and has become one of the famous brands of casual wear both at home and abroad.
Career success did not make Dongyue proud, but worked harder to develop new products, new projects and new styles to meet market demand. The designers of the company were international professionals with professional experience, and miss Ye Guiyan, design director of the company. He was once rated as one of the top ten designers in Guangdong. Influenced by the multi regional, multi-element and multicultural life styles of China, "YISHION" advocates "love" as an important source of self development. In the name of "love", fashion and live The spirit of force and freedom is gradually integrated into the design of "YISHION" and gradually becomes the younger representative of Chinese fashion city style. The unique blue in "YISHION" LOGO, combined with its ever healthy and friendly image, is also regarded as a symbol of pure soul and sweet love.
YISHION trademark not only appears on cloth label, but also is often regarded as a pattern on clothing, just like a symbol of spirit. This is "YISHION". It is a symbol of health and fraternity. The YISHION with a strong flavor of life is pouring the brand with love. It not only cares about consumption. People care more about society and the world. Dongguan Dongyue Garment Co., Ltd. is the manufacturer of YISHION, a famous Chinese casual wear brand. Dongyue Garment Co., Ltd. was founded in 1997. Dongyue Garment Co., Ltd. sets design, production and sales. At the same time, it is a rare professional clothing company that is responsible and responsible all over the world. The design department of Dongyue Garment Co., Ltd. has over 100 high-quality professional designers from Europe, America, Japan, Korea, Hongkong and Mainland China. Most of them A number of people have served famous brands around the world. They have rich learning, keen sense of art and design concept. They have the experience and talent to integrate information, culture and culture. Dongyue Garment Co., Ltd. has established and perfected complete raw materials. The quality inspection mechanism of purchasing and goods, and the quality inspection center set up by the company to invest 20 million yuan, has the most advanced textile testing technology and equipment in the world. Not only undertake the quality inspection of the company, but also face the society and assume the textiles designated by the relevant state departments. Quality inspection items.
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Create history YISHION, one of the leisure brands of Dongguan Dongyue Garments Co., Ltd., has become one of the famous domestic casual wear brands in just a few years, with its close to fashion, popular fashion and simple atmosphere design, YISHION (6 sheets). Dongyue garment factory is located in China. The largest clothing town - Humen, Guangdong. With the pace of urban economic construction, with the support of the government and the efforts of all staff in Dongyue, it has become a six garment factory (a total area of more than forty thousand square meters) in a short span of several years. More than 4000 large garment enterprises, the clothing brand produced by the garment factory, YISHION, is famous for its casual wear, and is well-known throughout the country for its exquisite handwork, high-quality cloth, quick start and fashionable style. It is loved by customers everywhere and has become a domestic and international market. One of the famous brands of casual wear. YISHION supplies more than fifty thousand YISHION casual wear to the whole country and overseas every day, and ranks among the top of the local counterparts. Career success did not make Dongyue proud, but worked harder to develop new products and projects. The new style is designed to meet the needs of the market. At the same time, the factory employs a large number of experienced designers with modern professional knowledge to match the customer's pattern design to meet the market demand. Ye Guiyan, the design director of the factory, has been selected as one of the top ten designers in Guangdong in 99. 。 In the new century, the pace of garment manufacturing in East Vietnam will be even greater. The establishment of chain stores and online YISHION B2C mall will be included in the international market.
Company background Founded in 1997, the company has set up design, procurement, production and sales to provide customers with excellent quality clothing. Just now, they only sell in the wholesale clothing market. Today, YISHION has employed more than 20000 employees YISHION. To share the same belief in more than 3000 stores in China and around the world. The company is located in Humen Town, Dongguan, China fashion capital, and has been awarded the honor of "China famous brand" and "China famous brand" in China.
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Company concept The purpose of the company is to provide customers with excellent quality fashion clothes. The staff are committed to the same goal and become the preferred clothing brand of the customers. They are committed to global development and occupy a seat on the international brand. The company has 5 product lines. It takes care of all kinds of customers in different market areas. The five fashion series are as follows: YISHION casual wear - men's wear and women's wear. Li Xiaoyun is the new spokesman for YISHION This series is the main product of the company and is most popular with customers. Comfortable and casual fashion, suitable for people from all over the world. YISHION sportswear - men's wear and women's wear. It is specially designed for customers who are interested in sports and wear when they are in sports or at rest. YISHION S series - women's wear 。 It is designed for customers who focus on style and quality. YISHION children's wear - children's fashion. A variety of collocation, give children creative, self expression. YISHION business series - men's wear and women's wear. Cool business series, blending high quality fabric. And stress cutting. Apart from basic clothing, all the series also provide the latest fashion trend. Customers can display their personal styles and match different clothes according to their true feelings. Quality testing In order to uphold the company's philosophy, YISHION invested more than RMB 20 million yuan to set up a professional quality testing center to ensure excellent product quality. Before the goods are sent to the franchised store for sale, they must be tested several times, including the size, fire resistance, chemicals and fuzzing. Ball, zipper, buttons, salt bleaching and chlorine bleaching, washing and acid and alkali tests, and children's clothing requirements are particularly strict, to ensure the ultimate safety of the home. YISHION has been certified by ISO 9001:2000. Sales and distribution YISHION was first engaged in wholesale business in 1997. Since its development, it has 19 regional offices and 3000 timeout stores in China, and continues to promote its brand in the target area and expand to the global market through wholesale, retail and franchise businesses. By expanding the company's direct retail network, YISHION's brand has been extended to many metropolis to enhance products. Brand awareness and market share. In 2003, the company's business has penetrated into Bahrain, Hongkong, Iran, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Arabia United Arab Emirates and Vietnam market. Wholesale / retail The strategy will also spread the business to other markets outside the main market, so that the company's business will continue to grow and profits will rise.
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Research and design YISHION's research and design department made plans for the main trend in a year, cling to the trend of the future and caters to the customers' requirements. In addition, YISHION often conducts market research, analysis and observation, so that the theme, tone, cloth and shape design adopted in each quarter are close to each other. Market demand, more professional designers from all over the world, responsible for the design company production and sales of various products. YISHION YISHION Every quarter, we also implement the basic concept of the company, which is to offer "quality goods with high value for money" to satisfy customers' expectations and win admiration. Each product series is created by the task force in accordance with the design concept to create a number of appropriate styles. Each team member has a relationship. Column expertise. In planning, YISHION valued and analyzed customer responses and collected data from different sources. YISHION launches four series of spring, summer, autumn and winter every year. YISHION's procurement plan has been constantly adjusted to suit the current market conditions, with particular attention to the best selling of franchised stores. Products, and changing the purchasing plan according to the climate and market conditions. brand YISHION sends the same message around the world, and every action reveals basic business ideas and ideas - a quality fashion that pays much value. From design to customer service, from franchised store planning to advertising, we are committed to promoting brand with an open attitude, clear information, and objective, keen and customer oriented concept. YISHION has a central image team, which provides comprehensive image plans for marketing and Visual Merchandising for all markets, conveying the same voice and information throughout the world and meeting local needs. We should adopt cross media marketing with the environment, including the use of large advertising boards, magazines, catalogues, Internet and exclusive stores. YISHION's positive and healthy promotional activities all over the place are aimed at providing customers with inspiration and surprise. A franchised store is a company owner. The information pmission center, providing comfortable environment, showcasing all kinds of goods in the window, allowing customers to enjoy shopping. Shops display various products systematically and provide guidance and inspiration to customers through visual experience. YISHION on the Ninth Avenue brings fresh customers. The new sense of nature, to provide customers with fashion clothing products, so that customers' youthful temperament, vitality, nature, beauty, innocence!
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