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Survival Mode Of Garment Industry: Foreign Registration &Nbsp; &Nbsp; Local Operation

2011/5/26 17:00:00 69

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Make foreign style.

brand

It is not only the need of the survival and development of many Chinese clothing enterprises, but also a convenient way for them to meet the international standards.

In fact, the phenomenon of "foreign brand" is in fact.

Garment industry

Very common, in a mall, the real foreign brands will not exceed 1/5.

Foreign registration, local operation, which is already a pparent approach in the clothing industry.

In fact, there are

enterprise

The quality of products is no problem, the key is that the brand has not been set up, taking this way is a shortcut, but the real operation success also needs "Kung Fu".

The growth of international brands is going through the localization operation, just like the recent concern of card Dun ton, who has worked hard in the Chinese market for more than ten years, and its brand concept and cultural packaging have matured. The international flavor is full, and the conditions that have rushed out of the country have been achieved. Some media reports have undoubtedly made a head-on blow to the development of the brand of the brand.

The localization of "foreign brands" is not only the need for China's garment industry to rush out of the country, but also the special survival mode determined by China's national conditions and market demand.

"Foreign brand" is a way for domestic enterprises to integrate with the international market. When the style, quality and brand culture of products can be recognized by consumers, why should we emphasize that brands are "soil" or "ocean"? Consumers should gradually accept the fact that such enterprises exist. China is the world's processing plant. We can tolerate many international brands in China, export OEM, and sell back to China. Why can't we allow a high-end brand with "foreign name"?

Paying attention to excellent quality and quality, focusing on excellent customer service, focusing on meeting consumers' lifestyle needs and consumption experience are essential factors for both real and foreign brands.

Otherwise, genuine foreign brands that do not possess the above factors will also be rejected and condemned by the market. Conversely, with the so-called fake foreign brands mentioned above, the market and consumers will agree that they will support and pursue it for a long time.

Brands with such conditions are good brands, no matter where they are registered or where they are produced.

After the precipitation of time, it will become a truly internationalized brand, because the earth people know and need it.

China's apparel industry is currently lacking its own designer and brand, which is the biggest regret.

But the brand can not be produced in a day. Perhaps we should take a positive view of the phenomenon of "foreign brands" in China's clothing industry. The media and consumers should be more tolerant and even guide their development, and actively develop many Chinese brands that are similar to the international brand that is determined by the brand.

At the same time, society should guide consumers correctly and cultivate correct dress concept instead of blindly worshipping the ocean.