Check The History Of Footwear Market And Sports Stars

China's sports shoes and clothing brand has always been closely related to the sports industry. It can be said that the sports community is the most advantageous weapon to open up the shoe brand to the high speed development, and the shoe and clothing brand can also use sports events to publicize, among which the combination with sports stars can be regarded as the most successful strategy for shoes and clothing brands.

The development of star's thermal effect also has certain particularity to the brand, so it also has certain rules in attracting consumers' eyes.

But the fastest way to open the market is the most persistent choice of shoes and clothing brands.

Nowadays, there is such a phenomenon in the field of sports shoes and clothing in China that there is a trend of becoming popular. That is the "Chinese bank" of the NBA basketball stars in the US professional basketball association. Under the invitation of the Chinese sports brand, many stars chose the brand endorsement, not only promoting their popularity in the Chinese consumers, but also getting a good bucket of real gold.

China's shoes and clothing brands produce big blood

In the summer of 2010, the NBA stars went to China for gold rush to become a unique and beautiful scenery.

In addition to the newly signed Turner, NBA stars such as Shaq O'neal, Byron Davies, Jose Calderon and hassin tag are all.

Behind this scenic line is a huge sum of money paid by many sports brands in China.

It has been roughly estimated that the NBA star last summer spent at least 60 million US dollars (about 407 million yuan) in China.

In 2009, Lining spent more than 15.4% of his advertising and marketing expenses.

In 2009, Lining's total income reached 8 billion 300 million yuan. According to this ratio, Lining's advertising cost was as high as 1 billion 291 million yuan.

At the beginning of 2010, Anta announced the annual report of the 2009 fiscal year, revealing the trend of advertising and publicity investment.

Anta's advertising and publicity expenses in 2009 still reached 746 million, according to its 5 billion 800 million yuan turnover in its 2009 earnings report.

According to Anta's advertising promotion plan in 2010, the promotion fee in 2010 will be even more expensive.

Now, the stars.

China's market catching up with the United States

"Little emperor"

David Stern, President of the National Basketball Association, defines NBA as more than just a sport, but a way of life: positive, healthy, brilliant, taste...

Almost the commonality of advanced life styles.

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What Stern did not say is that NBA is not only a way of life, but also a way of making money: using more accurate and written language is the successful mode of competitive sports.

Therefore, NBA's entry into the Chinese market is by no means a whim but a covetous look.

In Stern's data statistics, there are 465 million young people in China, and this figure is constantly being refreshed. This is the target group for the future development of NBA.

NBA has always been the most important market for the United States, but China has a large population and is the largest market for NBA.

With the current trend going on, the importance of the Chinese market may even exceed that of the United States.