Rong Zhe: Why Do Consumers Understand That Deep V And Dew Become The Standard Of Acquiescence?

The most popular two years Fashion vocabulary It is a mix and match, which means that different styles of clothing and accessories can be combined in a certain proportion, color and graphics to bring new experience to the wearer, and at the same time enable viewers to surpass the visual attraction of traditional clothing collocation. In China, mashup has become a fashion in recent years. To understand the emergence of a fashion, we need to consider what social conditions it needs and where it is in modern culture. When I was studying costume matching in the United States, whether I was practicing in class or in the market practice, the costumes that I paired with were quite different from those of the other 5 American students. In the design process, I was full of ideas about how to create, while others thought classical. The professor asked me why I did this. I said, "I want to bring more possibilities to clothing. Now the concept of Mashup is also popular internationally. My professor said euphemistically. Creative thinking Very well, but she continued, "do you know why this collocation method will become popular? Because modern people's mood is very unstable, and clothing choices express people's thoughts. What I want to teach here is classic, and what you want to learn is also classic. " "I came to the United States to learn creativity, and mixed expression is creativity." I thought to myself. In the next learning process, I gradually understand the importance of classic to creativity, in other words, no Scripture, no creativity. Quote Chanel's motto: "innovation, one can not always be innovative, I want to create classics." At the same time, take Chanel's brand clothes for example: the lattice roll round neck collar cardigan suit is the classic of the brand. "No matter what age women are, no one loves them, it can only be regarded as a failure woman". Karl Lagaffe has been innovating every season in collocation, accessories, colors and details. It not only brings fresh vision and trial desire to the fashion industry, but also keeps the brand in a constant sense of value. In the store of Kang Peng street in Paris, there are two "Chanel controls" who are nearly 70 years old, who are all present from head to toe. But they are still choosing new possibilities in the shop instead of being really fans of bone ashes. So when you see Chanel dressed in classic, but with a pair of holes, jeans and unkempt hair, you are not mistaken. This is innovation, the combination of classics and fashion. The rule is to understand the back of each garment. Character traits And then use aesthetic principles to combine these dress elements to reflect people's character style and cultivation style. As fashion analyst Braudel said, "innovation is the source of all progress, from the restless will of change, which can be expressed through such small things as clothes, shoes and so on."

A fashion oriented society is the kind of society eager to spanform the world, get rid of tradition and try to find new things. Chinese society is in this trend. Observing the dress and image positioning of Chinese stars participating in world fashion activities can be seen: the clothing details and design of foreign stars mainly reflect the style of the wearer themselves, and people pay more attention to the stars themselves. While the Chinese star's clothing is of heavy effect and atmosphere, they are most concerned about the clothes themselves, and sometimes the stylists sometimes use the expression of T on the red carpet. There is no strict mistake in itself, and positive public opinion will use words such as shock, creativity and nationality in a friendly way. Negative communication will directly express the lack of education, sensationalism and meaningless Oriental complex. We need to be confident and clear that this is just a different cultural background, so we have to go through the process and cheer for our participation today. The sooner you find the world's common language, the easier it gets the world's attention. In the past 30 years since the founding of the people's Republic of China to the beginning of reform and opening up, there is no concept of fashion. China's women only have the same standard of beauty. Our mothers are the faithful executors under this standard. They strictly abide by their simple aesthetic value of revolution, and now they understand the changes of the times to the maximum, but they have been suppressed by the times and can only breathe the fashion in a big way, but they dare not really bathe them. In the same era, there is another set of unified standards of beauty, "NEWLOOK" (new style) and "NOSTALGIC".

ROMANTICISM "(nostalgia Romanticism) and so on. This set of standards emphasizes women's sexy body and gentle romantic nature. These two standards are constantly changing, so we can understand that deep V and dew become the standard of sexy which is tacit in the society at present, because this is the historical vacancy of our costume aesthetics, while wearers are making up lessons, the audience is also making up lessons.

A sociological approach to fashion research is to put fashion back in a certain context. It is not a question of the present. It solves the continuity of past, present and future. In fashion rules, we do not have to wait for others to guide the road, but actively share the unique Chinese thinking about fashion with the rest of the world.