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    Change&Nbsp; Is&Nbsp; Changeless, Lining'S First Cross-Border New Product Will Start At The End Of This Month.

    2011/5/27 14:53:00 69

    Lining Brand LOGO


    In early 2011, with the launching of Back to the origin, Lining, a famous sports brand in China, was well known.

    Trend

    The collaboration of designer Eric So has been officially launched to create the latest cross-border product line "Change is changeless".

    May 27th, the first product of cross-border cooperation between the two sides - "Li-Ning X Eric So Pure Classic 50 special edition"

    Shoes

    "Will officially debut, and in May 28th in Deal In City shop first.


    Contain cross boundary connotation and create trend classics.


    "Li-Ning X Eric So Pure Classic 50 special edition shoes" in

    Lining

    On the basis of the original Pure Classic shoe type, starting from simplicity, using the brand new color matching, giving the shoes more fashionable appearance and more comfortable wearing experience, the classic design of Lining is sublimated again.


    Simple interpretation, complex and changeless, welcome change.


    In the fashion world, the trend is changing rapidly, and how to seize the trend of the fleeting trend and reflect its fashion spirit has always been the emphasis of Lining brand in the fashion trend advocated by young people.

    The Lining brand believes that classics remain the same theme no matter how the tide moves.

    Therefore, the concept of "Change is changeless" has come into being under the advocacy of Lining brand. This series of concepts also reflects the understanding and attitude of Lining brand to the trend -- to meet the changing world with simple design, and to bring out the fashion style that belongs to us with classic design.

    Designer Eric So not only continues the consistent concept of Lining brand, but also emphasizes the super strong performance of shoes.


    Lucky grass LOGO creates new street trend


    This strong combination makes the new product full of meaning. This Eric so does not adopt any elements related to the past works, but is designed specifically for the "Li-Ning X Eric So Pure Classic 50 special edition shoes" to design a lucky clover LOGO composed of four heart shapes, carrying the love of Eric for the family court, and the four heart-shaped representatives of the father, mother, herself and the younger brother. At the same time, the lovely and special shape definitely accords with the current taste of the tide people, and it will surely lead to the latest trend in the street.


    The secret behind Tai Chi shoe name 50


    "Li-Ning X Eric So Pure Classic 50 special edition shoes" is particularly mysterious because of the number "50". What is the story behind the number 50? What is the intention of designer Eric So? The answer will be beyond your expectation! Chinese ancient people used the theory of "infinitas and Tai Chi" to interpret the life of all things, the change of everything, "Li-Ning X Eric Eric, 50 special edition shoes", as the product of the "series of products", using the black and white colors of the Taiji diagram, forming a complement of "one Yin and one Yang", and using the traditional Chinese elements to convey the theme of "constant response to change" more vividly.

    The Taiji diagram is divided into two sides: the Yin and Yang sides. The shape of the yin-yang boundary on each side is exactly a "S" type, plus the dots on the two sides of the Yin and Yang, which just form a deformed "So".

    The "So" extracted from the Tai Chi Yin Yang double diagram is the direct source of the number "50". After the addition of "50" of yin and Yang, it becomes the "100" representing the perfect balance.

    "50" was born in Taiji Bagua diagram; "Li-Ning X Eric So Pure Classic 50 special edition shoes" evolved into Lining Super Classic, which is exactly the essence of designer Eric So. The most basic form of Chinese interpretation is the interpretation of the source of Lining's cooperation with Eric Eric, which is also her understanding and respect for Chinese traditional culture.

    If you can't wait to start the series of "Change is changeless", please continue to pay attention to the brand of Lining, and sell the shoes for sale. I believe that Lining, the leading brand of domestic sports brands, will not let you down with the trend culture.





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