• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Who Opened The Wallet Of A Chinese Man?

    2011/5/27 16:27:00 58

    Male Consumption Work

    Economists once said, "the money of women and children in the world is the best way to make money.


    Today, China's male consumption groups are quietly rising. A suit of suits can be worn from early to late ten years ago. Workplace men Now, more and more yearning for and pursuing the high quality of life and work, eager to enter another leisure state after the intense work. The increase in demand will certainly lead to the increase of consumption. Male consumers in China have begun to pay attention to the spiritual satisfaction of consumption in recent years.


    Some people say that they have become the world's top luxury brand "God of wealth". Whether the evaluation is accurate remains to be further observed objectively, and an indisputable fact is that their wallets are being quietly opened, and more and more male consumers are rapidly upgrading their taste and pursuit of fashion.


    Fundamental reason: the great environment of change


    Social and economic changes are changing Chinese men. Consumer The fundamental reason for the change of concept. Now entering shopping malls or department stores, it will be found that whether it is cosmetics or clothing, the classification and display of male consumers is becoming more and more detailed. The counter area of traditional men's consumer goods, such as suits, is shrinking year by year. Instead, it is replaced by more detailed men's products counters: casual wear, accessories, shoes, and even men's cosmetics. Last year, Ecco, a Danish leisure shoe brand, split the original integrated cabinet into three separate parts: Women's shoes, men's shoes and outdoor, in order to provide more service for male consumers. The change of store display is the most direct impression that reflects the change of male consumption demand. Nowadays, the career elites are very different from their parents. They pay more attention to appearance and enjoy life, and the probability of shopping in shopping malls has been greatly improved.


    The rise of Chinese male consumer groups stems from the accumulation of social wealth. Social progress has led to the increasingly diversified social status of individuals. Richer social life has made men's thirst for non essential substances unprecedented. This has become the original driving force for the rapid rise of male consumption in China. However, in today's urban living environment, which highlights individuality and highlights personal characteristics, the demand for clothes on different occasions is directly related to the expansion of men's casual wear and sportswear market.


    stay Luxury goods In the market, the shopping enthusiasm of Chinese men is even more eyeglasses. Of course, male power is the absolute dominant new rich class. In February this year, a report released by CLSAAsia-PacificMarkets of the CLSA showed that the average age of Chinese millionaires is 39 years old, 15 years younger than that of other regions, and the Chinese are more willing to show their wealth strength compared with the rich in other countries. This has also created a very unique phenomenon in China's luxury market: the proportion of male buyers is higher than any other market in the world.


    Booster: supply and demand


    The interaction between supply and demand is particularly prominent in the change of Chinese male consumption behavior. The changes in the purchasing habits of these male consumers lead to market segmentation and even root cause changes. On the other hand, the continuous understanding and attention of brand to male consumers is also the main reason for increasing male consumption. Influenced by historical factors, in the 50 and 60s of last century, men and women in Europe and the United States reshape their traditional masculinity under the pressure of female consumption. Men's consumption in modern China is more served by politics. For a long time, the so-called male fashion is led by political figures. Even after the reform and opening up, the rise of male consumption has lagged behind the female market.


    Until nearly five or six years ago, as China's emerging market became the new growth point of the mainstream consumer goods manufacturers, the male market was gradually taken seriously and developed. In 2006, L'OREAL group's Biotherm brand first launched men's skin care products in the Chinese market. Since 2007, luxury brands such as Louis Weedon and Zegna have begun to accelerate the pace of opening stores in China. In many two or three line cities, these brands have been touted by local consumers. It is understood that in the four regions of Zhejiang, Fujian, Beijing and Guangdong, Louis Weedon's male customers are extremely active, and the rich villages in some places even go to collectives in the stores. Meanwhile, a series of men's magazines, such as "fashion gentleman", "men's wear", "bazaar man" and "GQ Zhi", have also appeared in the cultural field leading men's consumption, which has further promoted the development of the entire men's goods market.


    Main factors: group characteristics


    As far as the male consumer group is concerned, the most common feature of the elite men's consumption group is that they are well educated, and their occupations are also highly technical and irreplaceable. A good educational background determines that it is more rational when buying. The so-called reason is not the pursuit of frugality or economic applicability as much as possible, but is more biased towards its own judgement, taking into consideration the needs of occupation and social occasions, and independently cultivating the appreciation ability of the brand. The important thing is that the way of buying and consuming behavior is a complete male behavior. They are different from female consumers. They can go shopping in shopping malls for several times to search for their favorite products. Usually, male consumers do homework before shopping, and then rush into the store to tell the salesperson what they want, and then leave directly after paying. Although the frequency of their occurrence is very low, the average consumption price per guest is very high.


    It can be seen that the rapid development of social economy, the change of consumption concept and the fast follow up of brand are the main factors of increasing Chinese male consumption behavior.

    • Related reading

    Smart Business Leaders Are Not Fighting Alone.

    24-hour non-stop broadcasting
    |
    2011/5/27 16:25:00
    57

    Profit Maximization Strategy Of Agents

    24-hour non-stop broadcasting
    |
    2011/5/27 16:23:00
    59

    The Promotion Of "61" Is A Bit Cold &Nbsp; Is The Main Reason For Price Tightening?

    24-hour non-stop broadcasting
    |
    2011/5/26 15:58:00
    45

    Clothing Companies Seek Talents And &Nbsp; Professionals Value "Soft Treatment".

    24-hour non-stop broadcasting
    |
    2011/5/26 15:56:00
    58

    Cotton Prices Fell Sharply: All Cotton Producers Cut Off &Nbsp, And Speculators Fled.

    24-hour non-stop broadcasting
    |
    2011/5/26 15:46:00
    51
    Read the next article

    Eight Main Steps For Successful Entrepreneurship

    When it comes to starting a business, almost everyone has a business talk that can be talked about. However, there are few examples of real implementation. The reason is that people who are afraid of starting a business are always more willing to bear the pressure of entrepreneurship.

    主站蜘蛛池模板: 国产伦精品一区二区三区精品 | 亚洲第一极品精品无码久久| 三年片在线观看免费观看大全中国| 色综合久久88色综合天天| 精品久久久久久无码中文野结衣| 日韩在线观看完整版电影| 国产成人综合久久精品免费| 亚洲欧美清纯校园另类| 一本色道久久综合亚洲精品| 金8国欧美系列在线| 日本人视频jizz页码69| 国产成人综合美国十次| 久草视频福利资源站| 福利免费在线观看| 果冻传媒和精东影业在线观看| 国产极品美女高潮无套| 久久在精品线影院精品国产| 蜜桃视频在线观看官网| 日韩在线视频不卡| 国产亚洲av片在线观看18女人| 中文字幕日韩欧美一区二区三区| 高清中文字幕在线| 把胡萝卜立着自己坐上去| 办公室娇喘的短裙老师在线视频| eeuss影院在线观看| 欧美超强性xxxxx| 在线果冻传媒星空无限传媒 | 中文字幕第三页| 精品人妻一区二区三区浪潮在线 | 国内精品伊人久久久久妇| 亚洲国产欧洲综合997久久| 黑猫福利精品第一视频| 最近中文字幕2018| 国产亚洲第一页| 一区二区三区免费精品视频| 波多野结衣33| 国产成人综合欧美精品久久| 久久久久国产午夜| 男女猛烈无遮掩免费视频| 国产精品综合色区在线观看| 久久精品国产99精品国产2021|