"00 After" Children'S Wear

Children's clothing is more expensive than adults.

The reporter found that the ZARA and HM children's wear area of the choral Lake Wanda shop sold many codes, and the sale of children's clothing was very hot for half a month. Children's products sell well, but many parents do not dare to flatter the price of the products. Many parents say that ZARA adults wear short sleeves. T-shirt It is generally 99 yuan, but it is hard to see less than 100 yuan in children's wear area. The price is higher.

Clothes are expensive, many parents are not optimistic about the price of toys. At the Hongkong Road store, most of the boxes are full of English cars, salted egg Superman, dolls and so on. Many of them are priced over 100 yuan, and an electric toy dog even exceeds 400 yuan. Even so, many parents still buy.

Online shop starts with foreign trade classics.

In Taobao, from shop opening to upgrading to diamond high level seller, three months is not long and not short. For a lactation young mother, it is also a small achievement.

Wu Ming, who lives in Castle Peak District, was pregnant. He chose to give up the annual salary of one hundred thousand yuan IT software to work as a full-time mom at home. After the birth of his parents, his parents helped him and had some leisure at home, so he tried to open Taobao shop.

After several thoughts, she decided to look for business opportunities from her mother's perspective. Children's wear Business. The location of the shop is mainly under the age of 6, which is mainly composed of foreign trade clothing, shoes and accessories. Wu Ming often lands on the big mother forum and group buying website, collecting the needs of most mothers in the target group, and finds that foreign trade clothes are a new hot spot, with new styles, high quality materials and low price.

So she hired overseas friends to purchase, and also through Alibaba overseas suppliers. Group buying The website "group returns" suitable commodities, basically does not buy locally. Insist on shooting in kind, so that mothers can feel the true feelings of the baby, so that the mother can buy customers at ease. At the same time, we will release information and raise awareness in various channels. As a result, the volume of transactions has been gradually increased and every transaction has been well received. After calculating, Wu Ming made a net profit of more than 3000 yuan a month, approaching children's day, and the discount of all shops. She also launched a special price, and rushed to two drill as soon as possible.

Wuhan children spend 1 billion 400 million per year

From the age of 0 to the age of 12, the industry of children's clothing, food and housing is called the baby economy, from infant formula, clothing, toys, maternity products to education and training, cultural animation, baby industry almost everything. At present, the baby industry has become one of the most potential industries at present.

According to the relevant data, the number of babies aged 0-12 years old in China is as high as 200 million. In recent years, the infant market has maintained a high growth rate of about 15%. In 2010, China's infant market demand exceeded 1 trillion yuan. It is predicted that the total size of the baby market in China will be about 1 trillion and 150 billion yuan in 2011, and the infant market will reach 2 trillion yuan in 2015.

There are local industry insiders, for example, at present, the average annual consumption of newborn babies in Wuhan is 60 thousand, and the rigid consumption of the 0-3 year old baby is calculated by 8000 yuan per child per year. Wuhan's 0-3 year old children have a rigid demand of about 1 billion 440 million per year.

Nowadays, the consumption demand of young generation parents is undergoing major changes. They pay more attention to product quality and safety, brand culture connotation, fashion sense and personality characteristics. This also puts forward higher requirements for the baby industry, and also gives the baby industry a broader space for development.

Children's clothing occupies the golden section of shopping malls.

Although the baby market in China is tempting, the "foreign brands" are holding the initiative of the baby market.

In Wuhan's major shopping malls, foreign brands such as Mitch, Babu and Li Nie Fang often occupy the gold position, which is related to the good sales performance of these brands. In many supermarkets in the country, at present, the sales of foreign brands of Dumex and Wyeth and domestic brands of milk powder are about 7: 3; in many shopping malls, toy shops and some toy shops, most of the toys sold are foreign faces, and Bobbi dolls, Altman, Saint fighters, Transformers, hello kitty cats and so on are placed on the counter. Johnson's baby care products, the golden baby's early education equipment and so on are also outstanding in their respective fields.

Industry analysis shows that industry supervision is not in place, production concentration is low, product R & D capability is weak, quality is good and bad, brand names are few, and business integrity is lacking. {page_break}

Wu Ming Ming, Wuhan University, said that the manufacturers of baby industries should break through the containment of foreign brands, first of all, to improve their quality and enhance their brand strength, and at the same time, they need to innovate in marketing channels, so as to enhance their comprehensive strength.

In addition, the state should also improve the regulatory system, formulate strict product quality standards and industry standards, change the current situation of the lack of infant industry standards, and ensure safety standards.