Poland Apparel Network Sales Ratio Still Has Great Room For Growth.

According to the latest research institute of PBI Electronic Commerce Research data, compared to Western Europe's online shopping market, Poland is still in its early stages.

The most popular in Poland Online store There are Bonprix.pl (clothing), Euro.com.pl (electronic products), Merlin.pl (books and multimedia products) and so on. Although they browse more than 1 million people per month, it has not brought huge profits.

Bonprix.pl, the retailer of apparel network stores, has the largest number of browsing users, but the annual turnover is only 10 million waves. The vast majority of Poland consumers purchase products mainly in online stores. Cosmetics Electronic products, films, music CD and books are still few for clothing and food.

Another market pointed out that Polish people's habit of buying clothes at online stores is changing. In the past, consumers would buy through various clothing network stores, but now they prefer to purchase at Allegro.pl, the largest auction website in Poland. Allegro.pl has become the top 5 most popular clothing procurement locations in Poland, and has already been directed at shopping malls.