Shopping Center Will Become A New Platform For Garment Industry Development

According to international standards, shopping centers are the most advanced form of retail commercial real estate, with the most stringent professional requirements.

It can be said that China's shopping centers need further improvement.

Fashion brands, especially

The importance of stationing in shopping centres has been gradually recognized.

From the advantages of the shopping center itself

The entry is a necessity.

Zhou Sheng, general manager of Yi Hui, thinks that

Compared with department stores, there is more autonomy in integration. Brands can have their own independent image, have better hardware and software environment than traditional department stores, and have more autonomy than department stores.

Whether it is from economic development, format or consumer demand, clothing brands are entering the shopping mall.

Because shopping centers are still in the initial stage of growth in China, there are some problems in the development process that restrict the healthy development of shopping centers.

The phenomenon of homogenization in shopping centres is obvious.

Many shopping centers only focus on a few well-known international brands, and they both contain the market competitiveness of China's retail fashion brands from their consciousness and distribution.

The first thing for Chinese clothing brands to do is to strengthen their own brand building, but this is not a leap that can be accomplished within a short period of time. This requires brand manufacturers to prepare for a protracted war.

Secondly, we must strengthen the brand team building.

Only by improving the quality of enterprises can enterprises grow and make progress, so that the partners of shopping centers can be recognized.

For shopping centers in the shopping center, there is no prejudice against brands.

To understand these brands, it is very important to understand their positioning and potential strength.

The business circle is vast and the customer flow is large.

Consumers' needs vary greatly and change rapidly. This requires that shopping centres must understand the psychology of consumers in time and adjust strategies in time to meet the needs of customers.

As the backbone of shopping centers, Chinese clothing brands play a pivotal role. This is the development trend of the current consumer market.

Chinese clothing brands have attracted more and more attention and attention. In the future consumer market, excellent Chinese clothing brands will become the mainstay of mainstream consumption.

Therefore, only by achieving a win-win situation between clothing brands and shopping centers can we better serve consumers.

Only by mutual appreciation and sincere cooperation can business and brands truly achieve mutual success.