A New Sample Of Entrepreneurship In Traditional Industries: 2 Survival Of A Restaurant

The Internet has more and more deeply influenced traditional industries. A restaurant with the help of the Internet has been on the verge of bankruptcy and business. In recent years, it has witnessed online reservations, reviews, and Group buying The rise and fall of different Internet products such as LBS, micro-blog and so on. The story of entrepreneurship has become a survival sample of 2 restaurants.

"I want more scallion and less garlic." This is a code.

Near the German Embassy in North Street, Sanlitun, there is a Lijiang themed restaurant called "one sitting and a forgotten". In November 11th last year, on the day of singles day, Li Yuchun's party happened to be here for dinner. A friend of Li Gang, a restaurant owner, took a picture of her leaving, a blurred picture that could not be blurred, and sent it to his Sina micro-blog on the second day.

Soon, the micro-blog had nearly a thousand forwarding. But before that there were stars, so Li Gang didn't care much. A week later, the change began to appear. There are about ten tables of guests every day, because the micro-blog came, they went to Li Yuchun's private room, tasted the dishes she ordered, and formed a new product called "corn package".

And you can enjoy the discount offered by the store as long as you sign the initial code with the waiter. These people are "corn" (Li Yuchun's fans). This situation has continued to this day. Corn and Li Gang said they would come all the time.

Li Gang started using micro-blog in March 20th last year when he was collecting wind in Lijiang (that is, looking for new dishes locally). A colleague's recommendation, Li Gang decided to try this new service. He sent the first micro-blog: "2010.3.20 is a memorable day. It is the opening of a sitting and a forgotten 2 era. Please look forward to it."

In the 2 era, a restaurant owner seems to be using Internet terminology.

This should be related to Li Gang's experience. In fact, when he joined the catering industry, he was an outsider. He could not find the right direction at the beginning of his business, so that the restaurant was on the verge of collapse. Until I met the rice unification network. After "accidental contact, the opportunity to seize cooperation was almost fired." Li Gang described the restaurant's first connection with the Internet.

The public comment also helped Li Gang a lot. They also organized an activity to select 10 people from more than 9000 participating users, and sent them to Lijiang. "I am not pursuing a broad cooperation, and I hope it will bring sparks." Li Gang said, "we have done a lot of work".

The harvest is obvious. In the golden age, the volume of orders brought by rice Unification and public comment accounted for 50% of the total restaurant. At the best time, two customers bring 40-50 tables a day. From then on, after sitting and forgetting, we began to say goodbye to obscurity, Li Gang's traditional profession. Entrepreneurship People are also more and more willing to try new things coming from the Internet.

Group buying.

When Li Gang came to the door, "he said they were behind everyone." Glutinous rice net takes Yao Lai movie city as the first group purchase project, and the second day is a sitting and a forgetting. The $98 double package sold nearly 4000 copies. Far from the first day, movie tickets sold more, but there was no question of too much.

"Not that one. profit "It's not easy to sell." Li Gang received the customers from waimi net and adopted a more moderate way. Although the two day appointment was required, the digestion time was extended within 4000 years. He has also heard of netizens scolding group buying websites. "Quick success and instant benefits are two wars."

Obviously, this is a matter of not making money but making money. I really earned it. After working with numei net, the amount of browsing on the public comment on one sitting and sitting is increasing by 1 million 200 thousand in one week. Looking at a set of comparative figures, it is known how unexpected the growth is: the restaurant has accumulated less than 500 thousand of the total volume of public comment in the past four years.

With the group buying and selling, there are also LBS websites, providing location based information services. The restaurant has no reason to refuse the free olive branch. And there seems to be a more natural link between them.

The data shown on the street side of the LBS website show that the largest number of places for users to sign in is the restaurant, the hotpot restaurant first and the Sichuan restaurant second. Saturday is the highest number of days in a week; the daily luncheon and supper are the two peaks of attendance, and the proportion of female users is even higher. The so-called "check-in" usually refers to the public marking on the Internet after reaching a certain place.

The latest cooperation between street and sitting is not limited to the check-in mode. The new function of the LBS website allows merchants to apply online to be the "store manager" of the corresponding shops. Store managers can manage store information by themselves, design and release promotions and promotions to promote storefronts, and use push channels provided by roadside nets.

This undoubtedly gives shopkeepers more independent online promotion channels. What's more, it's all free now. Unlike group buying websites, LBS entrepreneurs are still struggling, and the first task is to gather more users and businesses.

This effect is equally good. As a manager and combined with some preferential activities, the attendance on one side of the street has been greatly improved. In the month after stopping the promotion, although the number of check-in dropped, it still maintained at least twice the amount of promotion. This has made Li Gang satisfied. There are 15 table check-in guests at the most of the day.

"LBS is only icing on the cake, and can not rely entirely on it," Li Gang told Sina Technology.

Micro-blog is now one of the most energetic things of Li Gang. He spends every day communicating with netizens. Li Gang said that the customers on micro-blog had rarely ordered a discount for him. He feels that it is convenient to make such a reservation, and on the other hand is "feeling good and kind". Knowing how much the boss makes the customer feel more practical.

He also joined several microgroups, where people were organized to play together. Chao Ching gang was a micro group founded on Sina micro-blog in January 3rd. The group is a well-known columnist Daxian, with nearly 400 members. This group is made up of micro-blog users in Chaoyang North Road, Chaoyang Road and Qingnian Road in Beijing. It has just organized a "dinner in spring".

Photos on micro-blog showed that on the two floor of the restaurant on the same day, there were people on both sides of the long table.

The development of the Internet industry is often a wave. Li Gang felt empathy for this. The reservation from the rice unification network and the public comment has dropped significantly compared to two years ago. At the same time, orders from micro-blog and other new ways are rising rapidly. The descent curve and the rising curve have begun to intersect.

A sitting and forgetting has been brewing for a long time to make a official website. But now Li Gang has changed his mind. He plans to set up a network service department, requiring all the staff members of micro-blog, and important positions should actively use micro-blog. Li Gang, Jing Hong, the manager of the restaurant, is another main force on micro-blog. They have more fans than the official micro-blog in the restaurant.

In fact, Li Gang painted pretty well, but by contrast, he prefers to open a restaurant, though he is a layman. He goes to Yunnan two times a year to bring back new discoveries. "It makes me very happy," Li Gang said.