Urban Fashion Taste Women'S Clothing Brand -- Ayilian 1

Brand introduction
　　

Ayilian, a professional clothing company integrating design, production and sales, was founded in 1999 in Guangzhou, which leads the fashion trend of China. 　　

Ayilian, a woman's dress brand representing urban fashion taste, with its unique design style, simple and smooth lines, bright and elegant color, with exquisite tailoring, elegant and fashionable style, combines the essence of eastern and Western culture, deduce modern urban fashion feminine elegance and confidence, deeply loved by young consumers all over the country. 　　

Professional design group, skilled grasp of the latest trend of clothing, so that Ayilian's design is closely following the trend of the trend, Ayilian has a unique fashion taste. Their products are various in style and affordable, suitable for modern urban women wearing different occasions. 　　

Ayilian, founded in 1999, has been in the major cities of the country and has more than 20 regional distributors through the continuous efforts of the company and the support of customers from all over the country. 　　

Looking forward to the future, they will further increase the intensity of product development and advertising on the basis of the past, and will further enhance the overall brand image of Ayilian by brand spokesperson, and strive to achieve a win-win situation of customer satisfaction and satisfaction.

Brand style and positioning:

Ayilian, a women's clothing brand representing urban fashion taste, has become a rising star of China's casual wear industry with good market performance. The image of Barbie Hsu, a movie star, is endorsed. Ayilian, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite cutting, elegant and fashionable style, blending the essence of eastern and Western cultures, deduce the elegance and confidence of modern urban women, and is loved by young consumers all over the country. Ayilian is suitable for most junior high school students, senior high school students, and female friends under the age of 30.
 
target market :

Always face the mass consumer market. 　　

Target consumers :

The younger generation, aged 16 to 25, is the main consumer. 　　

Style positioning :

Ayilian clothing series adhered to the quality, leisure and fashion product image, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite tailoring, modern city fashion, elegance and self-confidence. 　　

Price positioning:

The mass consumption level emphasizes the value of money. 　　

Marketing strategy:

In the face of the rapid development and fierce competition in the domestic casual wear market, Ayilian insists on creating a market with brand culture, maintaining market principles with brand responsibility, taking the needs of the masses as its parts, taking the quality of products as the benchmark, franchising chain operations, regional franchising agents, and terminal franchising businesses, and strictly implementing the "standardization of goods, quality of services, and networking of management", constantly improving the operating mechanism and establishing a practical and fast operation mode.

development history
　　
In 2000, Ayilian set up a prelude to the same century. 　　

In 2001, Ayilian rose rapidly with design, covering China rapidly and establishing a nationwide sales network. 　　

In 2002, Ayilian upgraded its marketing mode to achieve the transformation of the franchise system, and further strengthened the national sales network. 　　
  
In 2003, Ayilian's product upgrading project started, leading the trend of ladies and affirmed by target consumers, laying a solid foundation for brand upgrading. 　　

In 2004, the Ayilian brand upgrade project was launched. According to the style of the product, S and Barbie Hsu were hired to represent the beautiful ladies and fashion ladies. The brand and image of the Ayilian brand were deeply rooted in the hearts of the people. In September of the same year, a learning team project was launched, and the first round of network training of national marketing team promoted the upgrading of team learning and competitiveness. In 2005, Ayilian made its debut in the CHIC- China International Clothing and Accessories Fair for the first time. It has become a new focus in the pan women's clothing industry. 　　

In 2006, the benchmark cities were set up in key cities, and flagship stores were opened across the country, and 1500 outlets nationwide were pioneered. In November of the same year, the first ladies' clothing brand was first communicated with the target audience, sponsoring campus activities such as Guangzhou University, and successfully testing campus marketing for the first time. In 2007, Ayilian launched the depth marketing strategy, upgraded the brand image sixth degrees, and established the brand DNA, such as butterfly and pink, to further enrich the brand connotation. In March of the same year, the grand gathering of CHIC, China's first apparel industry retail terminal wealth forum, helped upgrade industry awareness. In June, the Ayilian retail Institute was established in conjunction with China's top training institutions. The first eight provinces were taught on the road, creating a professional and professional elite team with thousands of people across the country. In September, the theme of the Guangzhou conference was "rising, rising, soaring and win-win". In October, we launched the strategy of "winning the gold trade circle" and launched a new round of market breakthroughs. In the same year, benchmarking flags were established in 15 provinces and municipalities such as Beijing, Shandong, Hunan, Hubei and Jiangsu. 　　

In March 2008, Ayilian led the first CHIC of the industry with the first strength and the first scale. First, it broke through the traditional industry endorsement mode and took the big s into the Peking century lecture hall to open an interactive dialogue between brand culture and fashion and the three target groups. In the same period, the kilometre miracle store in the ladies' clothing industry monopoly system opened in Chongqing, Changsha, Xi'an and other places. The five hundred stores in all parts of the country followed up one after another, and the market and the brand pushed each other forward. In August, the theme of the Xi'an conference was "joint innovation and win win", and all over the country started corporate governance. In the same period, Ayilian's public welfare strategy was launched, the first Ayilian hope primary school in Ziyang, Shaanxi, was completed. In December 2008, the whole nation gathered in Guangzhou, and ten years of sword and consensus were held together, and the "Ayilian 10 years" annual meeting was held. 10 years of development has gone through product innovation, channel innovation and brand innovation. Ayilian has made a breakthrough to write down a group of people's "brave victory" legend in one industry. In the next 10 years, the pace of China's new lady culture walking with the century is still advancing.