&Nbsp: JEANSWEST Is Not Losing Money.

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JEANSWEST won't lose money.

With Tsinghua University announcing that the nameplate of JEANSWEST building is not hung up and its name is not changed, it is controversial.

Reporters found that in this controversy, JEANSWEST's exposure in the media has increased dramatically.

In the past week, JEANSWEST has hit 9 headlines in 6 metropolis newspapers in Beijing, and its micro-blog fans have soared by 2000, while its micro-blog has been opened for almost a year, and its number of fans is only more than 9000.

Reporting statistics

The 6 metropolitan newspapers sent 9 headlines.

In May 23rd, the fourth teaching building of Tsinghua University was named "JEANSWEST building", which quickly aroused the great concern of the media.

Reporters today reported the reports of 6 mainstream metropolis newspapers such as Beijing Youth Daily and Beijing evening news. From May 24th to May 29th, 6 newspapers reported 22 press releases of JEANSWEST building, including 9 headlines.

There are 6 comments and 15 pictures.

Meanwhile, during this period, JEANSWEST building appeared frequently in the first edition of the 6 metropolitan newspapers, and there were 11 times.

In addition to the Metropolis Daily, people's daily and Xinhua news agency also reported and commented on it. CCTV's "strong bombing" such as "common concern", "first time", "news live broadcast", "24 hours" and so on, also made JEANSWEST building fame.

6 Metropolis Daily reports on 24 -29

Newspaper press release comment

Beijing Youth Daily, 5, 0, 1.

Legal Evening News, 3, 2, 3.

JINGWAH times, 4, 0, 3.

Beijing evening news, 3, 0, 2.

The Beijing News, 6, 3, 5.

Beijing morning post, 1, 1, 1.

Net Carnival

JEANSWEST micro-blog fans increased by 2000 a week

The JEANSWEST building incident also sparked a carnival among netizens.

JEANSWEST opened official micro-blog in Sina last June. Before the event of JEANSWEST building, it had 9425 fans in the past year, and 2000 times a week after the event of JEANSWEST building.

Micro-blog's original comment and forwarding number of each item was basically no more than 10.

After the exposure of JEANSWEST building, JEANSWEST issued a micro-blog explaining the name of the building, and the number of commentaries and forwarded was over 400, which is known as "unprecedented."

JEANSWEST building ranks the top five on Sina micro-blog topic list for the 5 consecutive day, and it is also a "miracle".

Search for the two key words of JEANSWEST building and Tsinghua in Baidu. From May 23rd to May 29th, there were 5210 non duplicated news reports, averaging about 750 per day.

In the previous week, the search for JEANSWEST has only 71 non repetitive news, averaging about 10 per day.

Reporter visits

Student graphic group JEANSWEST

In the JEANSWEST store near Tsinghua University, it also ushered in more student customers.

Yesterday afternoon, reporters visited 5 JEANSWEST stores in Zhongguancun, Wudaokou and Xueyuan Road.

JEANSWEST shop near Wudaokou is almost full of people. From time to time, someone can whisper, "look, look, this is the sign of the JEANSWEST building."

Xiao Hui, a sophomore at Tsinghua University, told reporters: "wearing JEANSWEST is a funny thing to do in JEANSWEST building."

With such humor, many students patronize JEANSWEST stores.

A staff member of a JEANSWEST store in Zhongguancun told reporters that they did not know the title at the beginning.

Until two or three days ago, a few Tsinghua students came to the door and asked the group to buy 500 clothes. They knew the whole story.

Industry

JEANSWEST did not suffer.

This morning, the reporter contacted Ms. Jiang, who is the Propaganda Department of JEANSWEST group. Jiang said that the company had a regulation recently, and they could not respond to this matter for the time being.

However, since the incident, JEANSWEST's public relations performance has been very professional. From the beginning of the controversy to the subsequent interview, the propaganda department immediately replied to the reporters after asking their superiors.

Even if it indicates that it is not convenient to make a statement, it will still answer every reporter's phone call, and his positive attitude has not left a bad impression on the media and the public.

Liu Chao, the customer director of the professional public relations company, said today that JEANSWEST group's crisis public relations can be said to be a success.

A comprehensive public relations system, when donate and name, should think of it will cause public opinion pressure later.

From the first day of the incident, JEANSWEST told the public through media reports that he donated money, and Tsinghua agreed to name it.

Public opinion swiftly shifted to Tsinghua University, and even some people came out to ask where Tsinghua's public money had been spent.

No one cares about why JEANSWEST wants to name and donate money.

This focus shift is an important reason for JEANSWEST's understanding of the public.