The "Money Shortage" And "Order Shortage" Hit &Nbsp, And The Textile Industry Was Struggling.

　　 textile industry It has always been the "fist" of China's exports. product "As the world's first production and export of textile industry, Consuming power China textile Exports account for 25% of the world's total. In recent years, China's textile industry has been repeatedly influenced by foreign anti-dumping and special safeguard policies. Meanwhile, domestic enterprises are facing export rebates, RMB appreciation and Labor cost Rise, the profit margin reduces and so on. Therefore, China's textile exports are under pressure, export growth is slowing down, and the export situation is not optimistic. China's textile industry must achieve rapid and sound development through upgrading industries, optimizing products, strengthening brand building, increasing the added value of products, and increasing the overall competitiveness of enterprises.

　　 RMB appreciation, advantages and disadvantages

The negative impact of RMB appreciation on the textile industry can not be ignored. RMB appreciation of 1% per cent, the textile industry sales profit fell by 2%-6%. If the renminbi appreciated by 5%-10%, the profit margin of the industry dropped by 10%-60%. In particular, the garment industry with a high dependence on exports has suffered a lot of damage. The advanced enterprises in the listed companies, because of the higher profit rate, lead to a decrease in the proportion of tradable goods in cost, with a larger absolute amount of damage per 100 yuan, but a smaller decrease in profit margins, and a stronger bargaining power. Therefore, the negative impact of the appreciation of leading enterprises is less than that of the whole industry. However, if the RMB continues to appreciate, the marginal negative effect of its appreciation will be enlarged if the bargaining power of enterprises decreases.

　　 Textile enterprises encounter "order shortage"

Cotton prices began to fall after the Spring Festival, while orders for textile and garment export enterprises all over the country decreased, and garment exports dropped by 5 in 1-4. After soaring and plummeting, many customers choose to wait and see the market and postpone purchases. Although the real needs of customers still need to order, but in the recent cotton drop, there are many small bills and urgent orders. At the same time, according to zhuochuang, the order of some import and export companies and cotton prices were down by about 8-10% when the price of cotton was stable.

When small and medium-sized garment enterprises are losing money and cotton prices are rising, many cotton growers are in a large number of cotton shops. The cost pressure of spinning and weaving enterprises is also very large. The price goes up, and the market is affected by buying up, not buying or falling. If the market is lagging behind, the cotton prices of the high price cotton producers will fall after the finished products, and the prices of finished products will also drop. At the same time, if cotton prices fall, cotton growers will be frustrated in their enthusiasm for planting, resulting in a reduction in output and a new round of ups and downs.

The stability of cotton production is the source of all the industrial chain stability. Large fluctuations in output will drive the price fluctuation of lint, yarn, cloth and other subsequent products. Government departments should intensify efforts in cotton seed subsidy and temporary storage system to keep cotton prices basically stable.

　　 Under the state's macroeconomic regulation and control, the "money shortage" drama was staged.

Since May 18th, the deposit reserve ratio of deposit financial institutions has increased by 0.5 percentage points. This is the fifth time the central bank has raised the deposit reserve ratio in the year, and the eleventh increase since last year. The increase will be able to lock up 370 billion yuan of commercial banks' funds. The increase in the deposit reserve ratio is mainly aimed at hedging the liquidity pressure caused by the high growth of foreign exchange. At this point, the deposit reserve ratio of large commercial banks rose to a historical high of 21%.

"Money shortage" has become another factor affecting the textile industry. Under the influence of economic inflation, the macroeconomic means such as reserve ratio and interest rate increase have been gradually applied, and 99% of SMEs can not get the support of bank credit. Recently, most textile enterprises have said that the capital chain is almost broken. Recently, most enterprises have said that the bank's loans are difficult, and the market has received more. Labor costs, transportation costs and costs have gone up.

The rising prices of raw materials, the appreciation of the renminbi, the rising cost of labor, and the tight supply of energy have had different effects on the small and medium-sized enterprises with high industrial concentration. In particular, the breakup of the capital chain has made enterprises feel the fear of life and death.

Many textile and garment enterprises are experiencing "cold winter", but recently, the frequent adjustment of national policies is limited. Whether enterprises can survive the cold winter or not, to a greater extent, need to "save themselves". Industry experts also believe that after the labor pains, small and medium-sized garment enterprises need to survive from internal causes. Whether it is state or government support, or investors' capital injection, they all belong to the external cause. Cultivating new profit growth points through brand and technology is the most effective weapon for enterprises to survive and develop for a long time.