Shoes And Birds: Sports Comfort And Technology Integration

In many people's eyes, the sportswear industry is a labor-intensive industry with low technology content, but in fact, it is not the case. The industry is closely related to the development of science and technology.

From the production of clothing fabrics to clothing design, production, logistics, terminal sales, every link is indispensable to the support of scientific and technological strength.

At present, domestic consumers are right.

The application of the super soft PU material has the pertinent and scientific equipment design to achieve the perfect fitness effect.

Scientific and technological content of a piece of fabric

Functional fabrics have always been the focus of sports brand competition.

From ice gauze, memory fabric to Imitation cotton chemical fiber, you are constantly breaking through in terms of technology and brand specialization.

According to Zhong Shiqiong, deputy director of the clothing development center, ice gauze is the "ice gauze" fiber developed by the noble bird research and development center on the basis of traditional moisture absorption and perspiration functional fabrics, which has a stronger sweating effect than the general functional fabrics, and can quickly make the skin feel cool.

The characteristics of imitation memory fabrics are quick recovery, general wear creases, and can be smoothed by hand quickly, eliminating the trouble of ironing.

The cotton like chemical fiber fabric is mainly used for trousers of the outdoor bird's clothing. It has the comfort of cotton material, soft touch, good air permeability, strong chemical fiber fabric, and the function of "quick drying". When people are outdoors, they will wet their trousers carelessly. This material can finish drying in a very short time, and the time can be shortened by more than 50% compared with the normal fabric.

In recent two years, you have actively sought new design elements. The application of fashion elements has become an important theme of designers. Fashion and functionality will be skillfully integrated.

In the spring and summer products of the 2011, the precious birds used the classic Palace Dress elements on the T-shirts of functional fabrics, and accepted the customers' approval. The use of wrinkles not only satisfied the amount of exercise needed during the exercise, but also increased the three-dimensional feeling of the garments.

The breakthroughs in these details have injected new feelings into our style of clothing.

Zhong Shiqiong's firm eyes showed confidence.

Customize process requirements for products

Following the trend of the international market and taking market demand as the leading factor, the precious birds are constantly innovating in the development of sports shoes, integrating materials innovation, combining ergonomics, aesthetics and other principles to tailor the "craft" demand for products, highlighting the individuality of each product.

"In 2011, the product style has made greater breakthroughs in innovation to meet the 80 and 90 growing young consumer groups. The product direction is constantly moving towards young people and moving closer to fashion trends in order to win the initiative in the youth oriented consumer market."

Shoe industry development center director Chen Zongrong stressed.

To this end, the birds also made the corresponding adjustments, the shoes presented in the form, color and application more dynamic.

On the functional appeal, we strive to create more soft and lightweight comfort shoes for consumers. G5 brand series will be introduced continuously, and the new technology and modeling will be introduced in a new way, with the continuation of the "Caterpillar" concept to be used for the development of soles. In pursuit of details, the design will be more targeted and targeted, such as the enhancement of environmental performance, the application of renewable environmental rubber, and the integrated design of weaving flowers. On the breakthrough of performance, the application of new technologies such as lightweight material support bars, Oxford cloth differentiation, flannel and so on, and the combination of materials and colors will enhance the sexual value of this season's products, and the overall cost performance of all products will be greatly improved.

Comfort is the golden rule of sports brand.

"Technology changes application, fashion makes technology more attractive". This is not only innovation in product modeling, but also innovation in materials and technology. In combination of product functionality and comfort, the national sports brand represented by "noble bird" has been completely interpreted.

The use of light and thin film technology makes it soft, comfortable and of great technological sense. In terms of casual shoes, a super light 3D sole with power system is used to make the movement more comfortable and more youthful. In the aspect of comprehensive training shoes, the use of new mesh cloth can increase the air permeability of the upper surface, and play a good supporting role for the hot surface structure, making it more fashionable. The car line technology embodies its lightweight design. The soles of the shoes are easily stabilized and protected by the combination of easy shading and rubber. In the research and development field of the outsole, the super light soft PU midsole comfort technology is introduced, so that the product can achieve a perfect combination between comfort and light quality. In running shoes, the soles are made of elastic glue, which has shock absorption, elasticity and softness.

"Unique functions and lightweight comfort reflect the effective separation of" noble bird "and other brand products. It is in line with the concept of sports happiness, and is suitable for more display and display of stores.

The original bottom sole unique super elastic glue comfort design, caterpillar smart design, no stitch shoe 3D comfortable design ultra light 52 g outsole, and today's ergonomics power system is a soft and comfortable joy.

Speaking of the future, Chen Zongrong is full of expectation. He said: "we need to push our products to a deeper market, build on the basis of the three or four tier cities, go up and develop the first and second tier markets, and strive to make our brands and products the primary choice for young fashion consumers, and become the leaders of sports happy brands."