Shoemaking Technology Is Very Good And Brand Building.

On May 30th, looking back at the ups and downs of China's shoe making road, it is easy to see the changes brought about by the rapid development of shoemaking technology to China's footwear industry, from folk crafts to the whole country, from the domestic market to the international market of the sword, but only those who aspire to make shoemaking skills can understand it. But what is admirable is that, with the rapid development of shoemaking technology, Chinese shoe making technology has created shoes. brand Shoes all over the world market The eight faces are exquisite.

Ctrl+C brand replication

Throughout 2008, " Shanzhai "The word goes all over the great river north and south, Shanzhai culture, Shanzhai machine, Shanzhai manufacturer, Shanzhai star, Shanzhai Spring Festival Gala and so on. Shanzhai gradually changed from a noun to a phenomenon, from a phenomenon to an industry, and from an industry to a culture. In today's society, "Shanzhai" stands in a big way, and there is a trend of "getting flowers in a more attractive way".

The rapid development of Shanzhai, the reason why it is like flowing water in the shoe and clothing brand, is the principle of Shanzhai civilization, which is based on the principle of low cost and no innovation.

Ctrl+V brand sticker

Early Chinese shoe manufacturing is only maintained in the stage of "marriage" for others. It is an intuitive understanding. It is a simple process of brand sticker. It is undeniable that the OEM is a good learning process. The OEM production is a required stage for the development of Chinese shoes. It plays an important role in the development of Chinese shoes. Many enterprises have laid the foundation for the international operation of garment industry by accumulating advanced production technology and mature product quality system, enhancing the style design and innovation ability of the enterprises, and laying the foundation for the latest fashion trend of the international brand by realizing "learning by doing" for the international brand OEM.

However, OEM is not a goal, but a stage of industrial upgrading. It is a process of practicing internal strength. Only by improving the capability of independent innovation and R & D, taking the road of brand development and balancing the domestic market of foreign trade, can enterprises flourishing. Especially for enterprises with a certain scale and economic foundation, they should try to step out of the OEM production stage, build their own brands and establish their own sales channels, so as to enhance the added value and competitiveness of their products.

Ctrl+X brand cut

The development of China's footwear industry has been difficult since its initial OEM. But there are also opportunities for development. Who can see the future development direction of shoemaking enterprises in the crisis and take the lead in this direction? Who will be able to find opportunities for successful development in the crisis? Under such circumstances, it is imperative for shoe-making enterprises to increase investment in science and technology and raise the high added value of footwear products. For shoemaking enterprises, we must act according to market rules. We should take into account the market returns when considering the high-tech content of enterprises, but we must not just look at the immediate market, especially focus on the medium and long term market returns. The use of high technology is not a simple capital investment, but a change of thought, a spanformation of investment mode, and a spanformation of enterprise operation strategy that affects the fate of an enterprise. This spanformation requires shoemaking enterprises to treat high-tech seriously, rather than be forced to accept high technology, but not follow the trend of the show.

In 2006, he launched the brand concept of "Xi De Long Technology". In April 2007, the sports equipment research and development base established jointly by Xi Dalong and the State General Administration of sport was formally established. In September 2007, he made an ingenious signing of Professor Sun Yining, a researcher and doctoral tutor of the Hefei Institute of intelligent machinery, Chinese Academy of Sciences.

Anta, a shoe maker, is not idle. {page_break}

In 2005, Anta set up the first sports science laboratory in China. Its core technology, which emphasized the function of shock absorption, was born in this laboratory. Anta sports science laboratory has more than 50 staff, equipped with various equipment for testing shoes and clothing. At present, Anta has applied for 41 patents just on its shoes.

Guo Hui (China) Co., Ltd. is a rising star of basketball shoes in recent years. The "Fujian basketball shoe industry spark technology innovation center", declared by Guo Hui (China) Limited, passed the inspection of Fujian science and Technology Hall in December 2007 and was approved as the fifth batch of Provincial Industry Spark Technology Innovation Center construction unit. This indicates that the level of basketball shoes produced by Guo Hui enterprise has reached the leading level in the industry.

The new technologies that the shoemaking industry can use are: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on. It is not a shoe making factory that we can study and utilize these technologies. Relying on the progress of science and technology is a "hundred regiment war". Enterprises and organizations and manufacturers concerned with shoemaking industry need to perform their duties to contribute to improving the level of technology in the footwear industry.