Wenling Footwear Industry Is Preparing For A Rainy Day &Nbsp; Consolidating The Foundation To Boost Industrial Pformation

The May 31st dispatch is similar to that of Jinjiang, Guangdong and Dongguan, Fujian, and Taizhou Wenling is also China.

"It's good to change the cage to a better bird, but after all, the" big bird "is limited.

We are mainly based on high-quality enterprises to guide industrial readjustment, upgrading articles and upgrading industrial upgrading and soft landing.

One day in late April, Li Chenyao, deputy director of the Wenling North Subdistrict Office, told reporters about the remarks.

Self introspection: who early pformation, who has the initiative?

In March this year, Cai Jianhua, chairman of Taizhou Bo Yang Shoes Co., Ltd. became more and more busy.

On the blackboard of his office, the schedule of the recent reception was recorded densely.

Visitors who are visiting or coming to visit are mostly from Europe and America.

They came all the way to hope to discuss the cooperation in the coming year.

The scene of this gathering of merchants was two years ago, and Cai Jianhua himself could hardly imagine it.

Now things are changing.

At every door, Cai Jianhua and his team can quickly find the right materials from the surrounding suppliers, and develop new samples for acceptance by their own design center within the first time.

Now, this kind of R & D and production mode based on independent research and development and customer demand orientation is the magic weapon of Bo Yang footwear industry, and is also the basic driving force for upgrading over the past two years.

Bo Yang shoe industry is only one example of many practitioners in the pformation and upgrading strategy of shoe industry in Wenling North Street.

As early as more than a year ago, Chengbei street under the guidance of "dual pformation" strategy, guided by the trend of the situation, put forward the development of shoemaking industry as the focus, to promote the traditional industries to scale, branding and refinement.

In 2009, the Chengbei Street government commissioned the Chinese Academy of Sciences, the Central University and the footwear industry experts to go deep into the local area. The result of the special research on how to promote the upgrading of shoe industry is the result of Wenling's first research report on industrial upgrading. It provides the earliest theoretical guidance for the adjustment of the industrial structure and pformation and upgrading of the northern city streets and even Wenling.

Last May, Chengbei Street quickly selected 102 private enterprises from the whole town as a pilot project to speed up the pace of industrial pformation and upgrading.

In the face of traditional industries, keep a clear mind, firmly believe who will plan early, who will play early, who will change early, who will take the initiative.

The idea and action of rainy day make the shoe industry of Chengbei street have a firm self-confidence.

Seeking the opportunity to break the cocoon: promoting pformation and counter trend upgrading

In October 2008, it was the 15th anniversary celebration of Taizhou flying eagle Footwear Co., Ltd.

Because of the financial crisis, factory celebration has become a mobilization meeting to boost morale and unite people's hearts.

Soon, with the deepening of the financial crisis, no order of the eagle shoe industry had to switch to the "hibernation" period of stoppage and shutdown. Workers also took more than 20 days long vacation to return home for the new year.

Chengbei Street government calmly realized that after the outbreak of the financial crisis, the speed of corporate reshuffling and the forced effect on enterprises could be seen as a golden opportunity to promote pformation and upgrading.

"Taking advantage of the situation and turning danger into opportunity" is the determination of Chengbei street and the bugle call for the pformation and upgrading of shoe industry in Chengbei street.

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In the bugle call, the management of Eagle footwear industry quickly formed a consensus: to increase investment in equipment and technology upgrading, process pformation and inventory reduction, enhance the capacity and production efficiency of enterprises, and use foreign R & D and application independently to go back to market with brands and suppliers.

Soon, the production line of the eagle hawk shoe industry was updated automatically, and the computer sewing machine in the workshop replaced the direct labor force.

A computerized sewing machine can save 12 labor force, and the working hours will be reduced from 30 seconds to 3 to 5 seconds.

Over the next two years, the eagle shoe industry has invested more than ten million yuan in the automation of the production line. It has not shrunk but has increased its capital by about 5000000 US dollars.

Taizhou new foot footwear Co., Ltd. has made brilliant achievements through upgrading equipment and technology, and strengthening cooperation in research and development with big brands.

This year, the new foot shoe industry has invested 1 million yuan for the automatic production line renewal. At present, the factory has several professional automatic production lines.

The eagle shoes industry has invested 15 mu in the industrial area of Back Bay, and has invested about 30000000 to build a new factory.

Bo Yang shoes company established its own design center with more than 150 developers and less than two years. Its output value exceeds 10% of the gross domestic product.

The government actively promotes and promotes the pformation and upgrading of the enterprise.

Since 2009, Chengbei street has set up a leading group for footwear industry development, a leading group to promote the upgrading and development of footwear industry, and selected pilot enterprises and key supporting enterprises for pformation and upgrading. According to the characteristics of industries in different periods, it has launched timely measures such as "retreat, pformation, guidance and education" to help enterprises pform and upgrade.

Chengbei street finance is invested annually in the promotion and promotion of footwear industry to help enterprises obtain financial support through policies.

In April 13th this year, Chengbei street also issued some policy opinions on promoting the development of the industrial economy, giving generous financial reward to the enterprises in making greater efforts, promoting scientific and technological innovation, adjusting the industrial structure, speeding up brand building, strengthening enterprise management, and accelerating the development of export-oriented economy.

Chengbei street also adopted a series of cage birds strategy, such as "expanding cage birds", "cage breeding birds" and "cage opening birds", so as to upgrade the shoe industry layout.

The brand strategy of shoe industry also makes the brand of enterprises grow up like mushrooms.

Development mode: rather than "Golden Phoenix", do not "disease birds".

Under the typical labor-intensive background, labor pains have been amplified.

Once, Eagle shoes industry had to research and design and manufacture with zero gross profit and even negative gross profit. The purpose is to match brand promotions, price cuts and other stimulating consumption initiatives, and to win the market with price concessions and product updates.

However, whether in the throes or after the pain, Chengbei street, as always, persists in promoting the pformation and upgrading of the footwear industry, enabling more and more enterprises to achieve a new turn, and the pformation and upgrading of the footwear industry into the high speed road.

Data and facts confirm this change.

Last year, the total output value of industrial enterprises in Chengbei street was 5 billion 100 million yuan, of which the output value of footwear industry reached nearly 4 billion yuan, an increase of 19% over the same period last year, and the total export volume increased from 60% to 75%.

Over the past two years, there are 1021 shoe making enterprises in Chengbei street, of which 690 are sports shoes manufacturers, 102 are above scale enterprises, with annual sales volume of 3 billion 300 million yuan and 32% of the market share.

Investment of more than 50 million yuan to 11 enterprises, investment of more than 30 million yuan to 20.

Over the past two years, more than 150 SMEs have carefully built their own brands and have 436 registered trademarks.

The number of famous brand names in shoe making enterprises has surged for 3 consecutive years, ranking first in the city.

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In the past two years, the R & D strength of Chengbei street shoe enterprises has improved rapidly. There are 50 enterprises with R & D links, and 30 shoe enterprises have established free technology R & D centers, laboratories and quality monitoring systems.

Along with the constant refreshing of data, Chengbei street is trying to build a shoemaking industrial cluster, and has begun to turn from physical quantitative change to chemical qualitative change. The shoe gathering effect is more obvious, the footwear industry structure is more and more optimized, and the shoe industry characteristics are more distinct.

The construction of platform such as headquarter base, R & D organization, and so on, let the shoe industry cluster upgrade and develop vigorously.

Li Chenyao, deputy director of the North Street Office of Wenling, has shown great determination and confidence in promoting the pformation and upgrading of the footwear industry. He said: "although our pformation and upgrading work has taken a good start, it has taken a good step, but the pformation and upgrading of the industry is a long process.

We must not hesitate to hold on to Castle Peak.

Reporter's notes: down to earth, the secret of success in Wenling footwear industry

Shoemaking industry is a typical labor-intensive enterprise, it has been difficult to enter many local governments' "law".

In the face of such a situation, the North Street of Wenling has not underestimated itself. Instead, it is based on the existing industrial chain foundation, and actively acts as an initiative to attack enterprises. It helps to solve problems in enterprises, inquiring pulse and prescribe the right medicine for the industry.

Chengbei street has also set up a joint meeting on pformation and upgrading of footwear industry, providing one-stop service for enterprises to solve their worries.

On the surface, the pformation and upgrading of Chengbei street seems to be a lack of conspicuous to the existing industry, but in practice, its practice has its wisdom and internal logic.

The pformation and upgrading of industry and the pformation of development mode have become the key work of various regions.

The local government hopes to promote the pformation and upgrading of the industry through the introduction of large projects and the cultivation of new industries.

But if we only focus on cutting-edge technology and sunrise industries, we will always be inclined to introduce several world top 500 enterprises and cultivate several new industries.

The development of new industries is not overnight.

The practice of Chengbei Street tells us that based on the existing industrial foundation, because of the "land" and the "production" and the "enterprise", it can promote industrial upgrading and pformation, and also avoid the hollowing out of the industry.

Transformation and upgrading should be both "fashionable" and down-to-earth.

You should look up at the sky and look down at the road.

We should pay attention to the overall pformation as well as the emphasis.

We must abide by the law of industrial evolution, adjust measures to "land", make production suitable, and make enterprises suitable, so we should not simply regard labor-intensive industries as the "elimination products" of industrial upgrading.

We should fully analyze the existing industrial foundation and help enterprises out of difficulties.

Don't give up the existing industry easily, don't overdo it too high, so as not to end up trying to get up.

A rising day is a day for men.

Is it not a piece of land for men to consolidate the existing industrial foundation, to adjust the structure well, and to lose heroism?

This is the inspiration from the pformation and upgrading of Chengbei street industry.