Good Food And Good Cooking, "Exquisite Dialogue" Between Fabric And Clothing Design.

Good food and good cooking can make a good meal. Good fabric and good design can make a fashionable dress. Is material important or handicraft important? In the textile and garment industry, some people think that fabric is the inspiration source of clothing design. Some believe that design gives fabric life tension, but in any case, they are closely related and closely related.

In recent years, under the background of consumption upgrading, clothing design is no longer superficial and blind, but pays more attention to consumers' life and emotional needs. Fabric enterprises not only sell products to clothing companies simply, but also solve problems for customers with frequent communication with designers and brands, and develop more targeted products. The fabric and clothing design are constantly reconstructing and merging, and the symbiosis is long and the core competitiveness of the market is built.

Keqiao has always been the "ideal sanctuary" for many clothing brands and designers to order fabrics. In the face of increasingly personalized, high-end and internationalized market demands, what are the important considerations for the fabric selection of designers? What are the suggestions for the development direction of fabric enterprises? How can Keqiao fabric enterprises effectively interact with brand designers? How can we bring into full play technological innovation and fashion creativity so that products can better meet the needs of the times? Let us through a designer and Keqiao fabric enterprises "precise dialogue" to start the new era of fashion industry chain unlimited imagination.

Thousands of faces, the clock in "connotation"

Fashion designers often search for their favorite fabrics. They go around the world's major brand exhibitions. They hang around in the fabric market and even personally participate in fabric research and development. In the fashion of Dongfeng, Keqiao has attracted many cutting-edge fashion designers, and has injected vitality into the "fabric kingdom".

SILENT, TT, chief designer and director of costume design, has extended its studio from Hangzhou to Keqiao in recent years based on the strong fashion atmosphere and industrial agglomeration in Keqiao. "There are many fabric enterprises in Keqiao, and there are some good products that make people look good. It is a strong driving force for designers." TT said he is currently working closely with Nb mining, Sheng Shitianyu, pinellia textile and other Keqiao fabric companies.

Speaking of her clothing brand, TT said that because of its simplicity, plain color, natural return and loyal inner design, it means silent SILENT, with elegant, simple and free design concept, combined with exquisite cutting and high quality fabrics, and is committed to creating the contemporary classic fashion women's brand. Simplicity has texture, elegance and ultimate pursuit for fabric selection. "Texture, technology, functionality and sustainability are my priorities when choosing fabrics." TT said that in terms of functionality, more emphasis on waterproof, anti fouling, wrinkle resistance and other characteristics, and the future will pay more attention to recyclable, recyclable environmental products.

Wang Yingying, an independent fashion designer who has been rooted in Keqiao for many years, has designed multi season products for different brands. He has his own unique ideas in design and development and fabric selection. "As a designer, when choosing fabrics, it is mainly aimed at the color, feel, composition, thickness, fabric texture and other aspects of the fabric to comprehensively feel." Wang Yingying explained in detail the difference in the details of fabric design in different design categories. For example, when designing functional clothing, the performance of waterproof, heat preservation and cold resistance of fabrics is more attractive. Secondly, it is the touch and color. When designing fashion products, color, touch and thickness will be more critical.

After six years of work, Wang Yingying also has a deep understanding of Keqiao's fabric market. She believes that there are many kinds of fabrics in Keqiao, which are mainly based on foundation. There are plenty of fabric types for making regular basic clothing. But in the absence of innovation and fashion, Keqiao textile fabric enterprises should focus on developing new fabrics, high-end fabrics, fashion trends and accessories, so as to form a stronger industry attraction.

Designer voice: innovative, outstanding details and rich "connotation" fabrics are the key factors to attract designers to cooperate with fabric enterprises. For example, a chemical fiber material can achieve the texture and functionality of cotton. It is suggested that the fabric companies should be involved in the international trend of fabric trends, understand the fashion trends, and have a more forward-looking understanding of fabric development.

R & D, collaboration

Design is the soul of fashion, and fabric is the important carrier of design. With the new generation of consumers pursuing the ultimate pursuit of personalization and fashion, designers have become more and more critical about the choice of clothing materials, and the desire for fabric creativity is getting higher and higher. In the Chinese Textile City gathered by merchants, forward-looking trends and keen developing fabric enterprises have springing up. They are willing to increase the research and development creativity from raw materials to weaving, dyeing and finishing, and finishing process. They are willing to work with fashion designers to develop more varieties and less refined products.

Located in Dongsheng Road market, Shaoxing Jinde Lu Textile Co., Ltd. is mainly engaged in knitted colored stripes. Excellent production equipment, green and environment-friendly raw materials of color and textile, and the original flower pattern of the changing trend, have built the company's strong competitiveness, and become the long-term fabric supplier of the brand of Shan Shan, Shen Zhou and Taobao red pink dolls. "The company concentrates on the medium and high end products that are difficult to develop and develop with difficulty, and often customizes a series of fabrics according to the needs of brands and designers, so as to provide customers with the most creative products and inspire design inspiration." Ma Jingen, general manager of jindlu textile, said that he would also authorize the patented flower patents separately instead of flowing to the market so as to achieve mutual benefit.

In the interaction with designers and clothing brands, brocade textile always takes the initiative to attack. As a professional textile company integrating with industry and commerce, Ma Jin gon will invite designers to make in-depth production line, understand the production process of fabrics, and even introduce the working principles of machines, so that designers can create good creative ideas. He will also actively participate in the product development seminar of clothing brands and designers, and discuss the details of the material composition, pattern effect, handle, process and washing requirements of the new season's fabrics. The two sides will explore new fields of design passion in the course of communication and collision. Ma Jingen said: "willing to be a dreamer who will bring design inspiration into practice."

Shaoxing Textile Technology Co., Ltd., which has been widely used for many years, is famous for cotton, hemp, chemical fiber and blended fabrics. Its products are different from those in the market. Most of them use embroidery, digital printing, and other deep processing technologies. They have high added value while improving product innovation, timing and diversity.

"The company mainly focuses on small batch and multi variety orders, and has established long-term cooperation with GAP, H&M and other international fast fashion brands." Ma Jinxing, general manager of water textile industry, said that the use of exhibitions, trend forums, design salons and other activities to establish extensive contacts with designers, to achieve full exchange, help enterprises develop more tendentious and targeted products, functional, fashionable, personalized, high-end products with green environmental performance will be the trend of the future.

The voice of fabric Enterprises: the clothing expression of Jimei concept, fashion and function is an effective combination of fabric and costume design. Although the textile fabric enterprises are the intermediate links of the fashion industry chain, but driven by the new consumption demand, the deep involvement of the fabric enterprises in the new product development process has been normalized. This has also put forward higher and stricter requirements for the fabric enterprises in the design and development, quality innovation and trend leading.