Luxury Brands Reveal Secrets Of "OEM"

Headed by Prada (Prada) and Coach.

Samsonite, which is not the luxury brand's top brand, is the first to bear the brunt. "Generous" discloses the brand founded in the United States in the past ten years, and has completed the pformation from independent production to the procurement of third party suppliers.

Last year, 94% of Samsonite's products were made by 100 foundries in China and other Asian countries.

The foundries mainly manufacture soft suitcases, while the hard luggage with high technology and intellectual property is still completed by the company's internal factories.

Early last year, media broke the news that Prada, including a number of European luxury brands, set up production lines in Dongguan and Wenzhou and other places to produce a certain process and even finished products, but Prada denied it.

In an interview with the Wall Street journal in March this year, Prada CEO Bertelli said that as long as the quality of products is guaranteed, "Prada manufacturing" should be the same as "made in Italy", which is worthy of fans' trust.

"If the product is produced in Italy, we will mark" made in Italy ". If it is produced in Turkey, we will label it honestly.

Others are not so frank, but Miu Yi (Chairman of the board) and I never regard the public as idiots.

Whether the public is regarded as an idiot, the listing in Hong Kong will reveal the answer in person.

And the mysterious veil may be the scars.

Goldman Sachs, one of its sponsors, has released Prada's research report to customers.

The Hongkong media received the report, which revealed that Prada has already outsourced 80% of its products, and has been tracking it for many days to unveiled the Maiji leather industrial company, a Hong Kong Foundry Enterprise in Zhongshan.

According to the website of Maxwell leather industry (Zhongshan) Co., Ltd., founded in 1981, there are more than 2000 skilled workers in Mai's industry, which mainly produces high grade leather handbags and accessories. The main customers include Coach, Boss (Hugo Boss), Kevin Clay (Calvin Klein) and crocodile (Lacoste), which can produce 150 thousand handbags per month.

The name of Prada did not appear on Maxwell website.

Unlike Prada's cover up, Lew Frankfort, the chief executive of Koch, said in an interview with Bloomberg earlier that in the next five years, Kou Chi's capacity in China will be reduced from 85% of its global capacity to 40%~50% and will shift its production capacity to low wage countries such as India, Vietnam and Philippines.