The Famous Luxury Brand Prada 80% Is Made In China.

According to the global luxury report, 60% of 2009 is international. Luxury goods Brand has its own production line in China. However, 86% of Chinese customers said they would not buy luxuries made in China.

Famous luxury brands Prada 80% goods manufactured in China

Prada's 11 companies only produce 20% of the finished products, and the rest are outsourcing. Prada is currently working with 450 raw material suppliers and 480 manufacturing enterprises, and employs 170 quality monitors. The report described the move as monitoring quality and ensured adequate production capacity, but Goldman Sachs also regarded it as a quality risk factor, but it did not mention any outsourcing areas in the report.

In fact, earlier, domestic media quoted the news that Prada had found a factory that met the requirements in China in the first two years, and then produced it in China. Under the cheap image of "MadeinChina", its CEO proposed that the label of origin should be abolished and changed to "MadebyPrada". Reporters repeatedly called Prada China Public Relations Director, but as of press time, the person has not answered the phone.

According to the survey, one of them is a Guangdong based leather goods factory in Zhongshan, Guangdong, which specializes in manufacturing Prada handbags. Mai's industry is president of Mai Zhi ye, a Hong Kong people. They set up companies in Hongkong and Zhongshan respectively. The Group specializes in OEM and ODM. According to the company's web page information, the main customers include several well-known brands, including the well-known handbag brand Coach that is also interested in coming to Hong Kong, as well as HugoBoss, VersusVersace, Aigner and so on. Its Maixi leather industry (Zhongshan) Co., Ltd. has 2000 employees, with 150 thousand production capacity per month. There is a confirmation from Maiji insiders that the factory is making handbags for Prada and Coach. "At the beginning, I didn't know that the factory helped these big boys to make their handbags. Later, they knew they were all famous brands." He said that the factory was separated from different processes, and the staff cut leather and sewed. After the handbag was made, the quality inspected by the verification personnel. They were very careful and looked at them with a magnifying glass.

The world's 60% luxury goods in China:

According to the global luxury report, 60% of international luxury brands in 2009 have their own brands in China. Production line 。 In fact, Wang Xinyuan, vice president of Shanghai International Fashion Federation, said that the establishment of the foundry production line by luxury brands in China was a fact since the 90s of last century.

Zhejiang Sheng Hong Garments Co., Ltd. is a well-known luxury factory in the industry. Since 1999, the company has been engaged in the field of luxury brand foundry. It has produced the ArmaniJeans and ArmaniExchange series of Italy luxury brand Armani, and the most high-end ArmaniCollezioni Series in the brand clothing. In addition to Armani, Sheng Hong also has more than 10 top luxury apparel brands in the world, including many consumers, familiar with international expensive dress and underwear brand.

Another famous example is the summer clothing of Wenzhou suit production company. Now it has changed its face to become Xia Meng, Yi Jie. "Until 2009, the amount of our OEM still accounted for 60% of the total sales of Xia Meng, Italy, which exceeded 300 million yuan." Xia Meng, Chen Jianwei, director of marketing, said in an interview with the media that ten of the world's top men's clothing brands, five of the major brands of products have been partially outsourced to Xia Meng factory production.

According to some sources, luxury brands have general agents in China. After receiving the orders of brands, the general agent, according to the equipment of the processing factories that he can handle in foreign trade, carries out the contracting out of different styles of garments, and each time chooses different factories according to different styles and other requirements. These processed garments will go back to the Hongkong headquarters of the company. After being assembled in Hongkong, they will be transported to Italy, France or Spain. {page_break}

Armani publicly stated that some production lines are in China.

The old Italy luxury brand Armani (Armani) belongs to the "Ming" way. Armani director of public relations, Gigi, told reporters in detail that there are many brands of Armani, of which GiorgioArmani is the process and raw material of pure Italy, while part of EmporioArmani is produced in China. The sub line brand ArmaniExchange is fully authorized to be produced and operated by cooperative businesses. Gigi said: where the label is produced, where the label is specified, otherwise it can not be tested by import and export and the trade and Industry Bureau. I believe every brand can do this.

80% Chinese are reluctant to pay for luxury goods made in China.

It is undeniable that these regular domestic foundry enterprises usually have the authorization and license of the brand, and the products produced are essentially different from the "original list", "goods", "merchandiser" and "copy" on the Internet. Moreover, brands like COACH, H&M and ZARA are also brave enough to label "MadeinChina" on their products. Only a few brands will carry the "semi-finished products" processed in China to the place of origin, "re processing" into finished products, and then mark the origin of the products to be sold.

Even so, the general consumer thinks that since the international brand has several times the value of the domestic brand, it should be different in terms of quality, origin, raw materials and so on. Statistics from the global luxury report show that although 83% of people say that the top fashion brands made in China are not cheap symbols, 86% of Chinese customers are reluctant to buy them because of the word "MadeinChina" of luxury brands.