Children'S Shoes Three Bases Cross Regional Cooperation To Achieve Complementary Resources Advantages
As domestic
Children's shoes
Quanzhou, one of the three largest production bases in the industry, has always been an important cluster of children's sports shoes brand in China.
Relatively speaking, the other two production bases, Wenzhou and Guangzhou, are children.
leather shoes
And high-end children's shoes are dominant.
As a result, many children's shoes enterprises actively seek the cooperation of the three enterprises with complementary advantages in order to enhance the comprehensive competitive strength of the brand.
Recently, Quanzhou children's shoes brand Bumblebee and Wenzhou children's shoes brand.
Tinker Bell
Form a strategic partner.
The alliance partners exchange their "specialty" with their production advantages in two aspects: Children's sports shoes and leather shoes, and provide technical support and production support for production.
Hornets Sports Products Co., Ltd. said that after the cooperation, both sides will extend their own product lines. The design, research and development and production of Bumblebee children's shoes will be left to the manufacturers of small Tinker.
Similarly, the design, development and production of tinkling children's sports shoes will also be handed over to the Hornets company.
In addition to the initiative of local enterprises to go out for cooperation, foreign enterprises are also actively seeking to cooperate with Quan.
A few days ago, hot dog clothing (International) Limited will open its order this year to Quanzhou, hoping to boost the full development of its domestic market with the experience and strength of Quanzhou shoe dealers.
Lin Zhaoyang, director of marketing of hot dog, said that at present, Fujian, Quanzhou, Zhejiang Wenzhou and Guangdong Guangzhou are known as China's three largest footwear capital.
Compared with the other two places, Guangzhou's advantage lies in the collection of research and development and trend information. Therefore, Guangzhou's products have been at the forefront of fashion in the research, design and production of products, and the advantages of Quanzhou children's shoes are strong marketing and brand building capabilities.
This time, they placed their orders in Quanzhou, which is a strong dealer team. They hope to have more exchanges and cooperation with Quanzhou enterprises, so as to strike a new spark on the sales of Guangzhou shoes and Quanzhou shoes.
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