Hi-Tech Leads &Nbsp Of Houjie Shoemaking Industry, Boosting Dongguan's High-End Brand.

June 1st hearing, singing, dancing, salute... The actors who performed this show were not ordinary people, but 6 Cute robots. The automated production technology of these robots is expected to be applied to Houjie in the near future. footwear industry 。 This is a scene seen yesterday by reporters at the world shoe industry headquarters base laying ceremony. Leng Xiaoming, vice mayor of Dongguan, stressed that this is Dongguan The important move of shoe industry to change development mode will push forward the footwear industry of Dongguan to specialization, high-end and branding.

At the ceremony, world shoe industry headquarters and Houjie town government, Dongguan city. Leather Footwear Association , Shanghai British Ji Si Automation Technology Co., Ltd., Tsinghua University, Guangdong innovation Career Technical College signed 5 strategic cooperation agreements.

The project attracted widespread attention in the industry as early as 2008. Yesterday, the world shoe industry headquarters base of "endless calls" came to the ground.

According to the introduction, the world shoe industry headquarters base is a high-end service platform for transformation and upgrading of footwear industry, which integrates R & D, trade, logistics and brand incubation. The project covers an area of 180 thousand square meters, with a planned construction area of 480 thousand square meters, and is divided into three phases. The whole project will invest RMB 1 billion 600 million yuan. After the project is completed, it can accommodate nearly 10000 merchants.

Zhang Huarong, chairman of the world shoe base, said that the base will become a platform for the world shoe industry to enter China, import and export trade platform for China's footwear industry to the world, and a high-speed service platform for the world footwear industry.

　 It will become the hatching base of high-end footwear brand.

Wang Shengpei, President of Dongguan leather and Footwear Association, said that a large number of world famous shoe brand products were actually manufactured in Dongguan. However, Dongguan footwear industry brand has always lacked a high-end display platform, and the world shoe industry headquarters base is expected to become the high-end incubator base for Dongguan footwear industry.

Shoe industry headquarters will attract franchisees and agents to gather and develop. A thick street shoe industry analysis, Dongguan has formed the international high-end footwear products processing base and international footwear industry headquarters base. Future production and processing will gradually move outward, and more and more shoe business operations center, procurement center, brand center and company headquarters will be gathered here.

It is understood that the completion of the world shoe base will benefit the transformation and upgrading of the footwear industry in Dongguan and the cluster development of the whole industry. At present, hundreds of shoe companies have expressed their intention to enter, including AOKANG, red dragonfly, and other well-known brands at home and abroad.