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Xun Na: Focus On Building International Brands

2011/6/2 11:07:00 217

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She is an ambitious person.

Lane Bryant

A Hong Kong funded enterprise integrating design, development, production and sales.

She is

Smoked Nair

A focus that has always been highly respected in the industry.

enterprise

。

Her unique

charm

It has been attracting more and more people to pay attention to her and love her.

Recently,

World clothing shoes and hats net

The reporter has exclusive.

Exclusive interview

。

The following is an interview:

Smoked Nair gives women a sense of confidence.

Reporter: how do companies want to build brands?

Answer: in 2011, smoked Nair carried the most fashionable designs and works in line with the international standards. Fumen Nye clothing (Hongkong) International Co., Ltd. will build its brand "Fumin Nell" into one of China's ten largest women's clothing brands.

The company is now mainly single store franchising, supplemented by agents.

The requirement for agents is that a marketing management team must be developed in the area of this agent. The most basic requirement is: whether it is a shopping mall or a market store, it must be 35 square meters or more.

Reporter: what is the concept of brand building?

How is this concept interpreted by your company?

Answer: smoked Nai women's clothing for urban white-collar women, brand advocacy of fashion, noble, elegant concept.

Compared with similar brands, Xun Nai women's clothing breaks the traditional fashion design concept, and the ladies' dress patterns and colors match the most popular fashion elements nowadays, presenting different fashion feelings to consumers.

Reporter: are there any other brands under the company?

A: the company now runs a brand of women's wear, and tries to build an internationally famous brand.

Reporter: what is the positioning and management mode of an enterprise?

Answer: age positioning: 25-40 year old urban white-collar; price positioning: spring and summer: 138-498 yuan / piece, autumn and winter: 198-880 yuan / piece.

Business mode is direct, franchise and agent.

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Reporter: how is the brand style positioned?

Answer: "vanneal" originated in Hongkong, expressing the romantic, elegant and fashionable personality of white-collar workers; with free combination and romantic color; pursuing simple and fashionable design style; high quality fabrics and exquisite crafts embody the unique fashion idea of vanneal Xun Nai.

"Vanneal xunnell" combines the latest European popular elements, pays attention to the details of changes and the effect of the whole holiday. The design style is perfect for the urban women in fashion and elegant form. It fully demonstrates the charm and confidence of modern women, simple design, elegant and detailed details, exquisite fabrics, exquisite tailoring and workmanship, which is more suitable for the needs and cultural tastes of modern fashion women.

The smell of women is the smell.

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Reporter: brand development process?

Answer: Hongkong Xun Naer company was founded in 2001, is a set of design, development, production and sales of Hong Kong funded enterprises, enterprises to expand the domestic market, develop brand line, create "Vanneal smoe Nell" fashion brand.

On the product, the company has invested a lot of efforts, and has recruited a group of professional and technical product design teams. The aim is to design the leading products and strive to build internationally famous women's clothing brands.

The company is committed to the construction of franchised affiliate network, expanding the market in the form of direct and franchising.

Reporter: what style of autumn and winter designers?

Answer: 2011 the autumn winter clothing series extended the fashion elements of fashion in 2010, and incorporated the badges and medals into the costumes.

Extreme collocation shows amazing attraction.

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Smoked Nair has the pure charm you want.

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Pure woman, pure smoked Nair