The Trend Of Children'S Luxury Goods Is Spreading All Over The World.

In June 2nd, some people said that today's children have changed and become chasing from an early age.

Children's clothes are luxurious.

The data show that by 2015, there will be more than 4 million 400 thousand families in China's urban affluent families, and will "cultivate" a large number of new generation of luxury consumers.

Among them, many children are targeting children, and managing children's luxury goods is becoming a new business opportunity for channel businesses.

The trend of children's luxury goods is spreading all over the world, and the heat wave of children's clothing market is indeed very turbulent.

SophieDevonshire, the founder of BabeswithBabies.com, a famous online luxury goods store, said: "at present, the trend of luxury gifts as children's gifts is becoming more and more obvious.

They want to show how special their gifts are. "

It is obvious that the luxurious child wear child shoes market is not "the inside" but most of the "face".

New blood for children's wear

The second Zhejiang International Toys and children's products fair, which has just concluded, shows that the number of babies aged 0-12 years is 200 million, and that the baby economy is growing by five times every five years.

In 2010, China's infant market demand exceeded 1 trillion yuan, and by 2015, it could reach 2 trillion yuan.

The baby industry is facing unprecedented opportunities for development in China.

According to the relevant data, the demand for children's clothing in China is now around 2 billion 300 million yuan.

It is estimated that the demand for children's clothing will increase by more than 10% in the next few years.

On the other hand, men's wear, women's wear, sportswear and sportswear market are maturing, and there is not much room for rapid development.

Against this background, more and more enterprises are turning their attention to children's wear market.

Famous brands such as seven wolves, Kangnai, Anta, and 360 degrees have been added to the "war group", while some new models of children's wear have also injected fresh blood into the children's clothing industry.

Internationally renowned brands are even more impressive. Adidas and Nike launched the children's wear series at the beginning of the new century to seize the market of sports children's wear.

Recently, some international luxury brands, such as GiorgioArmani and D&G, have introduced children's clothing to seize the market of high-grade luxury children's clothing. The price of these luxury children's clothing is very expensive, thousands of yuan or even thousands of dollars.

Zhou Junliang, a veteran in the industry, pointed out that as the international children's wear brand continues to enter the domestic market, the domestic brand of children's clothing will face a new round of severe test, not only reflected in the price or manufacturing capacity, but on the overall competition on the brand.

Obviously, a fierce competition has begun, and as competition intensifies, it will change the existing pattern of children's clothing.

The children's clothing industry is in the process of growth and integration, lacking the real sense of big brands.

The lack of big brands is where opportunities lie, and there is still much room for growth in the future.