"Electricity Supplier" Is Hard To Find.

　 　 Electronic Commerce Will it change the traditional business form?

The volume of e-commerce business increases sharply with geometric progression, which greatly increases its demand for logistics warehousing and distribution. The scale of e-commerce is expanding rapidly, not only the storage outlets are increasing, but also more "electricity providers" have an urgent demand for expansion. The single warehouse of the "electricity supplier" has begun to break through 100 thousand square meters.

On the other side of the supply and demand, industrial real estate developers, mainly based on the development of parks, are actively studying the subdivision of e-commerce warehousing. The warehouse is no longer a gadget for developers.

A library is hard to find.

Wuzhou online is a family. Electronic Commerce The main business of operation service providers is to provide enterprises with warehousing and logistics services in e-commerce, and a large number of businesses come from Taobao. This company is now facing the demand for warehouse expansion.

Wuzhou online has three in Beijing, Guangzhou and Taicang. Warehouse A warehouse of 100 thousand square meters is being opened in Shanghai, and it will be put into operation in July. The warehouse in Guangzhou originally has 9000 square meters and will expand to 30 thousand to 50 thousand square meters. The experience of Liang Kai, President of Wuzhou online, is: "the demand for business development is rapidly exceeding the existing storage capacity of enterprises."

In 2009, Wuzhou online did only logistics storage service for the number of customers. In the second half of 2010, there were more than 10 customers at once. In 2011, there were only more than 30 customers in Taobao's Juhuasuan.

Tracing back to the "warehouse history" of Wuzhou online is just a microcosm of the flourishing development of B to C e-commerce.

In 2009, Wuzhou online made warehousing and logistics services for Jack Jones and AI in the back-end of e-commerce. In Beijing, there was a warehouse of 3000 square meters, but it was full at once.

In October of 2010, Wuzhou online found another 12 thousand square meter warehouse in Taicang. But in those days, there were 4 big customers, and Taicang warehouse was also full.

From 2008 to 2010, e-commerce broke out for several years. Liang Kai It is particularly difficult to find a warehouse.

According to the statistics of China Electronic Commerce Research Center, the volume of e-commerce market in China has reached 4 trillion and 500 billion yuan in 2010, an increase of 22% over the same period last year. Among them, online retail transactions amounted to 513 billion 100 million yuan, and Taobao sold 48 thousand products per minute on average.

Now, Liang Kai is faced with the problem of finding warehouses. Besides the first tier cities in Shanghai and Guangzhou, he also hopes to build his own warehouse in the second tier cities of Chengdu and Wuhan.

Capacity expansion

"Compared with the online shop opened earlier in the year, the demand for warehousing is far from the same." Liang Kai regrets, "the area is bigger and bigger, and it will cover 100 thousand square meters." In the past, thousands of square meters or twenty thousand or thirty thousand square meters were not very popular.

Liang Kai feels that the advantage of building a large warehouse is to bring the scale effect to the extreme.

Jingdong mall CEO Liu Qiangdong is building a giant in Shanghai, "Asia one". At this time, the size of Jingdong staff expanded from 36 in 2004 to 10 thousand in May 2011.

Shanghai is the largest logistics center of Jingdong. This year, Jingdong will also have 7 first class logistics centers to start at the same time, and each investment will be over 600 million. Liu Qiangdong once said: "Jingdong's new logistics center in Shanghai, originally designed 120 thousand square meters, has repeatedly demonstrated. At present, 120 thousand square meters are difficult to meet the scale requirements of our original design. Now we consider 150 thousand to 160 thousand square meters, and it is a storeroom."

Jingdong chooses to buy land to build its own warehouse. In addition to strategic considerations, it is obviously not satisfied with traditional logistics warehousing. Liu Qiangdong once said: "the traditional warehousing and logistics center, a large yard, has 10 storeroom, each storehouse 10 thousand square meters, add up to 100 thousand square meters, but it can not meet our requirements. A customer's order should be developed separately. If you take a closer look, if you buy electricity, buy small appliances, and buy a digital camera, now Shanghai goods can only be placed in three storeroom.

Jingdong's warehousing and logistics system needs nearly 5 yuan of funds for nearly 20 billion years. Every round of financing of Jingdong has a considerable proportion of infrastructure construction. The electricity supplier "burn money" is an opportunity for the transformation of small and medium-sized developers.

At present, the first tier echelons of e-commerce are also being built in warehouses. Amazon originally had 40 thousand square meters of warehouses in Beijing, and 2/3 of them had been covered from single storehouse to three storehouses.

It is not only capacity expansion, but also the layout of warehouses to two or three line cities. At the end of May, storage centers in various cities such as Wuhan, Chengdu, Xi'an, Ji'nan, Shenyang and so on were put into operation. In an interview with customers, Qingdao, Harbin, Nanjing, Lanzhou, Ningbo, Ningbo, Lanzhou, Lanzhou, and 10 cities have been completed. They are expected to be completed in the second half of the renovation process. In the future, customers will also open 10 cities, including Hangzhou, Changsha, Chongqing, Taiyuan, Yuncheng, Guiyang, Fuzhou, Xiamen, Zhengzhou and so on. With the introduction of Beijing, Shanghai, Beijing and other first tier cities, business will be fully covered. It is estimated that the total number of warehouses will reach 28 by the end of this year.

Unlike Jingdong, the warehouse of van sincere is like leasing on Wuzhou online.

The new immigrants also intend to invest hundreds of millions of dollars in the ten capital cities of the country in 2012.

Demand {page_break}

At the upper end of the warehouse supply, some developers began to study the demand for e-commerce. Liu Bin, deputy director of the U Valley cost management center, told reporters that the system of the industrial park warehouse often has problems with the "electricity supplier" system of the rental warehouse, for example, the park has its own warehousing and outgoing system, but e-commerce B to C also has its own warehousing and warehousing system. Liu Bin believes that for e-commerce customers, the entity is only a part, and virtualization is more difficult.

Zhang Yanrong, director of Wuzhou online marketing development department, thinks that many of the outgoing and warehousing of the general garden are coming from the B to B mode, while the B to C's storage and storage are more complex, because the logistics distribution is oriented to individuals and has strong personal needs. For example, in the distribution process, because customers need to return the goods, they may arrange "interception in the library" and "interception outside the library" mode. In the distribution of B to C, customers have a direct perception of logistics services. If the system is not set up properly, it will easily lead to a bad sense of customer experience.

Li Guoqing, the owner of Dangdang, also poured water on TV programs. "In the past, logistics in China has done well, like Pulos is a multinational company. More warehouses we now encounter are 10 thousand square meters, 30 thousand square meters, and 50 thousand square meters, which may be, but often are logistics parks that are not well planned in the external environment. Barbaric growth can not meet our requirements.

Liang Kai also told reporters: the warehouse built in the past is too high for single storey. And the B to C mode, because the variety of goods, mostly rely on manual selection, people need to be within reach.

It is said that the single story 4 meter is the ideal height in the B to C mode. The warehouse which is often 8 meters and 10 meters is too wasteful for the electricity supplier.

One of the reasons why many large e-commerce companies want to buy their own stores is that the storage of industrial parks can not meet their business needs.

Gu Jianxing, the president of new egg net, once told the media that the new egg net had invested 200 million yuan to build its own warehouse, which was totally dependent on renting. When the order amount reached a certain amount, it could not meet the demand, and more importantly, it could not dock with the new egg net system. The new egg net's IT system originates from the United States. The website can be directly butted with warehousing to save manual operation.

In the virtual world, the demand for buying and selling, of course, requires real space to complete the transaction. No one knows how many people will open their shop online tomorrow, and no one knows where a big and cheap warehouse is waiting for the electricity supplier to arrive. This is a completely new business. According to one industry insider, Longhu real estate is in fact paying attention to the industrial real estate mode in the era of electronic commerce. Longhu has the most powerful IT management system in real estate enterprises. Combining the existing software R & D capability with the industrial land is a forward-looking step in its future business layout.

Of course, many industrial parks begin to start warehousing and logistics services for e-commerce, and they also have policy support factors.

An electricity supplier told reporters that because the government granted land developers to the tax and employment requirements, these developers will also lease the warehouse to the electricity supplier, will also have provisions in the contract for tax and employment. Some e-commerce enterprises enter the park or take land development, which is strongly supported by the local government and in line with business logic. Why not?