"Made&Nbsp; In&Nbsp; China" Is Changed Into "Design&Nbsp; In&Nbsp; China" &Nbsp; &Nbsp; &Nbsp; &Nbsp; What Will The World Famous Brand Do For Life?

During the matchmaking meeting between the China fashion press and the China Textile City, a fabric owner in Shaoxing hosted a dinner to invite Chinese and foreign fashion designers to gather in the villa. Among the pushing cups, Mr. Stephen, a designer from Australia, suddenly sighed at the Chinese colleague here: "if the Chinese can make the right choice," Delicious food Love and fastidious efforts to get clothing Come up, so China's fashion industry has long been invincible. "

One stone stirred up waves. The original harmonious atmosphere became instant gunpowder. The foreigner's blunt speech was like a sharp thorn, which was thrust into the heart of Mr. Lu, the professional clothing manager here. "Who says we do not love clothes? Who says we only care about eating? Chinese costumes have been working hard every morning, for decades or even decades, and they have won the evaluation of" love clothes rather than love ". If the Chinese really use the passion for food to wear clothes, once "Made in China" is changed into " Design in China ' "What will you do for the world's big names?" Mr. Lu did not forget to ask rhetorical questions at the end of his speech.

A woman dress designer calmly said: "compared with the long history of Chinese cuisine, China's fashion industry has less than 30 years of history. Compared with the overseas fashion industry for hundreds of years, we still have a long way to go. There are many things to be done." Stephen immediately nodded his approval.

Last year, a foreign businessman invested in a fabric factory in China, relying on its original sales channels and brand appeal, plus the price advantage brought about by localization production, the factory which started very soon was at full load. However, foreign businessmen, who should have been most delighted in the eyes of foreigners, have a lot of anguish: "we only see our quality products and leading ideas, but we do not see those unsuccessful defective products. In order to maintain the brand's consistent quality, we pay far more energy than other overseas branches. We use the most advanced equipment, the best quality dyestuffs, the unified technical training, but the product's stability is worse than other branch factories. The reason is still human. It includes both the cultural quality of employees and the problems of responsibility and professional ethics. This case just confirms Stephen's view.

No one can despise China's eating philosophy. In the infiltration of Chinese culture, Chinese food culture contains not only food and clothing, but also interpersonal communication and information acquisition. However, after 30 years in the textile and garment industry, do we need to look back and think about how we should love the industry that has been fighting for decades? Can we do more attention?