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The Underground Shoe Factories Produce Hundreds Of Pairs Of &Nbsp Per Day, And The Companies Are Being "Fake".

2011/6/3 13:09:00 56

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June 3rd, "seller claims" fake one compensate ten "genuine product

Leisure T-shirt

After two or three times of washing, it fades so hard that it can no longer be worn. "

Xiao Chen, a college student who bought Shanzhai products on the Internet, complained that he had been in the downtown PEAK store for a summer T-shirt with a male T-shirt. The original price was more than 100, while the online shopping mall was exactly the same style. As long as 39 yuan, I didn't expect that the real T-shirt and the shop's authentic handle and color were very different. "Obviously it's a counterfeit product, so the seller refused to admit it and had to admit that it was bad luck," said.

Management

Gym shoes

Quanzhou sellers Xiao Tang, who has been online for three years, told reporters that a large portion of the brand of Shanzhai owned by consumers through online stores is products that are not in good quality or have quality problems. This kind of cottage shoes and clothing products use some low cost fabrics, shoes and other materials, and the cost is much lower than that of genuine products, such as the brand T-shirts purchased by Xiao Chen, the seller's profits can basically reach 50%.

Because of the low price and the new style, these T-shirts are popular on the Internet. Some online stores can sell five hundred or six hundred pieces in a month. Only selling such low price T-shirts can earn more than ten thousand yuan in one month.

Xiao Tang suggested that many brands of shoes and clothing in Quanzhou have opened an official flagship store in Taobao mall.

The ability to differentiate is low, and it is also concerned that the seller can purchase the fake consumer.

Underground shoe factories make hundreds of fake products per day.

"Online sales of counterfeit brand shoes and clothing sellers in Quanzhou are scattered throughout the country.

clothing

Or shoes usually have two channels. One is to go directly to the local wholesale market, and the other is to provide drawings and find factory production.

Xiao Tang said that the production of cottage shoes is usually a small workshop with only one assembly line, which is usually brought back by the boss. The workers are responsible for cutting raw materials, sewing upper, molding, packaging, and labeling trademarks. From the style to the production of finished shoes, the product can be delivered at the fastest day. This small workshop can produce hundreds of pairs of counterfeit brand shoes one day.

It is understood that these small factories specializing in the production of counterfeit brands are generally scattered near the large wholesale market, online sellers only need to send orders and samples to them, generally can deliver in time.

Sometimes, even if you only need to provide photos, you can produce products that are "fake".

Although the style and quality are not very different, but because of the difference in technology and materials, the cottage brand bought online can not be compared with the genuine product.

But relying on the low price advantage, there are not many shops selling hundreds of cottage products in a month.

Divided enterprises are "fake".

A leading brand enterprise in Quanzhou said that a large number of brand clothing and shoes were counterfeited "Shanzhai goods" on some well-known online shopping platforms in China. The spread of online Shanzhai products has brought a certain degree of negative impact to the brand of enterprises. However, because the sellers on the network are too wide in scope, the quantity is too large, and the cost of safeguarding rights is very high, so it is difficult for enterprises to have the energy to protect their rights one by one.

Zhang lawyer, a law firm in Quanzhou, said that the international famous sporting goods brand "PUMA" sued a well-known retail enterprise without authorization to sell the "PUMA" goods. The court decided that the other party constituted a tort compensation of ten thousand yuan, while the "PUMA" hire lawyers, purchase suspected infringement products and so on. The cost was seven thousand or eight thousand yuan.

The cost of infringement is too low, which makes some Internet sellers unscrupulous.