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Men's Clothing Brand Of China's Business Casual Wear -- Strong Tyrant Men's Clothing 4

2011/6/3 11:06:00 240

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Criticize the new logo of men's wear: Lang Tao's "masterpiece"

Men's clothing brand of China's business casual wear -- strong tyrant men's clothing 4

As a new logo designer, Ye Qinglong, managing director of the Asia Pacific region of langtao, explained that "the return of the king" has both the traditional rhymes of the bronze age and the mysterious legend of ancient Egyptian civilization of Steefan Kors.

"It struggles, masculine and hegemony in the original logo.

On the basis of the man's Totem of gas, it integrates fashion, avant-garde and unique artistic elements.

This is a funny word. My friend told me that this is the power of flickering. It is productivity.

In the face of graphics, language is powerless, and the argument is more tenable.

A description of the new logo is in the bronze age Zhong Dingmingwen.

The traditional rhyme "has the mysterious legend of ancient Egyptian civilization," which seems to be blowing its own trumpet with students struggling to dig deep into the cultural background behind their works.

A good and good symbol is always easy to express and simple.

Rees, the master of positioning, said that you need to sharpen your information so that you can enter the mind of the consumer. Obviously, this is an idle and complicated mess.

It is really pale and strong in language.

The name of the new logo is "the return of the king".

This is just a wishful thinking.

From the perspective of graphics, there will be a sense of instability and insecurity. Scattered mechanical arm signs form a slashed surrender.

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From logo design to terminal retail environment design, after being rebuilt, the brand of the strong fighter's men's clothing seems to have failed to strengthen the image of a man who is resolute and domineering, and the advertisement that he has cast over the years in CCTV has molded the characteristics of fortitude and domineering.

Dubbing and pronouncing, or sponsoring the 5 boxing programs of CCTV, this brand personality with distinctive positioning characteristics is likely to be in the wrong direction. Abandoning the brand impression and personality that has accumulated for many years will be a huge loss and mistake.

Go in again

Step by step, we can find that the sign on the shop sign is just pathetic, with a mark of no emotion and driving force. Because the shape of the sign is too scattered and the focus of vision is scattered, there is no more application in the extension application.

The ground is exactly the same as the "dancing Beijing" logo. It is rigid, mechanical, and without details.

As brand designers, these are imaginable consequences, so there is no more significance in further discussion. I want to talk about my views from the following 5 aspects.

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The image of the new logo of "power tyrant" men's wear

Terminal retail environment design is a way of life of target subgroup.

Any brand, especially the fast fashion fashion brand, is often unable to be very rational because of its vague understanding of raw materials, manufacturing processes, quality levels, technical indicators, environmental standards and so on.

In the pursuit of a novelty and difference, it is even more necessary to create a lifestyle of target subgroup.

Contemporary youth with openness, tolerance and equality are judged.

When a brand is worth buying, it has its own unique value judgement standard.

The image of the new logo of "power tyrant" men's wear

The core competitiveness of clothing retail enterprises is marketing network and channel. Recently, Metersbonwe, the largest leisure apparel brand with the largest sales volume in China, has 1 billion 600 million of the 1 billion 800 million raised funds for the construction of marketing network and channel.

Such a huge marketing network

And channel construction is bound to have a high level of terminal retail environment design input, so terminal retail environment design in the next 5 years will be the competitive business of all graphic and space design companies.

And for terminal retail environment marketing, a life suitable for target groups.

The way is also imminent.

Brand logo design requires unique brand positioning.

In marketing, name and logo constitute the basic positioning of the brand. The logo should be designed according to the brand positioning extended from the "brand development strategy" logic, which is based on the three aspects of "enterprise, competitors and consumers".

In the analysis, the brand of an enterprise needs to design the logo and image that meets the needs and values of the target consumers, and at the same time, it should "open up the difference" with the existing logo and image of the competitors.

The hand can not be satisfied, and the enterprise can satisfy. "

(Figure 1) this is the basis and logic of brand logo design.

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Brand impression is the decisive factor in fashion dress decision.

Today, commodities and information are very rich. Brand is the biggest sustainable asset for enterprises.

Fashion brands without brand will gradually shrink the front line in this brand campaign, because people will not know when facing a pile of products with no personality characteristics.

Understand.

You can imagine that when you face a similar and varied car, if you don't have Porsche, Volvo, BMW's brand guidance and the value appeal behind them, even if you take these car brands, you will never be able to choose.

Of course, support this.

One simple reason for this is obvious. The Geely and Chery concept cars have been able to achieve the same avant-garde modeling as Porsche, Volvo and BMW.

It's a car show.

Look at the differences between these brands. The answer is not the appearance, but the comprehensive impression of the technology, quality, personality and appearance behind the brand.

The fashion brand image is more about appearance, brand story and product.

Brand personas and other perceptual factors.

Brand recognition will become the decisive factor of fashion clothing and automobile products, because these brands, as explicit instructions, represent the status and status symbol. Therefore, at the last moment when consumers purchase decisions, they always take into account the public's attitude towards themselves.

The attitude and attitude of buying and owning such products makes it particularly important for the impression of fashion dress to be impressed by themselves and the general public, because the impression of the public on such goods is often the impression of the public on the owners of such products.

So brand impressions become

The decisive factor in buying fashion clothes.

Brand management "slow" and "fast"

Brand image design is like the cover design of a book. If the surface beautification is taken as the whole of the brand, it is like deciding whether a book is good or bad based on its colorful cover. This is a fatal misunderstanding.

Brand image design can be established quickly.

The external image of a brand can never radically change the fate of the survival and development of a brand.

So brand management pays attention to the principle of "slow", "fast" or "slow".

It can also be imagined that a beautiful villa will not be in loose sand.

Last longer.

"Slow" refers to the base of a brand, which is the foundation for supporting brand development. It includes "brand development strategy, brand positioning, brand element construction -- brand image design -- brand communication and promotion strategy - brand management mechanism".

The entire operation system.

If brand image design can bring consumers into the first step of simple life in a complex society, the operation of brand management system is the key factor for consumers to accept this simple life.

In order to better explain the meaning of this "simple life", I think it can be explained that the important feature of the market economy is the subdivision of the market, and each subdivision of the market consumer group has unique values and lifestyles, if the brand can be fast and effective.

It is a simple life for consumers to guide consumers into such values and lifestyles.

Because of the homogenization of brands and products today, the proliferation of commodities and information has reduced our judgment of things.

The ultimate goal of all means is to gain the dominant position in market competition.

The ultimate goal of all brand creation and construction is to gain the dominant position in the market competition, and the establishment of strong brand or leader brand is naturally the desire of every enterprise. Therefore, in the process of building brand image, we need to constantly consolidate the brand base.

Brand "fast" is derived from the brand's "slow". As a visual design tool for rapid brand building, it must be consistent with the enterprise development strategy and consistent with brand positioning.

More importantly, it is to satisfy consumers' intuition.

So, please use more of our intuition to judge the new logo of the powerful men's menswear.