Men'S Clothing Brand Of China'S Business Casual Wear -- Strong Tyrant Men'S Clothing 2

If you concentrate on one thing well, you will be rewarded.

Over the years, Jin Ba has always been focused on the men's clothing business dominated by jackets.

In order to make it become the first brand of Chinese men's clothing and the first brand of world jacket, the strong fighter adopts a centralized strategy.

Focus on all resources, concentrate on the research and development of business and leisure areas, and do not blindly enter other fields that are not related to business casual products chain.

The constantly innovating style design and the accumulated experience of the editions have made the brand of the strong brand, which focuses on jackets, full of vitality.

Over the years, the double crown of sales and sales of Chinese jacket Market has been achieved.

These honors are not only the recognition of the strength of the power, but also the approval of the efforts of the powerful leader. They will always be the driving force for the driving force.

The way of brand.

In 1996, CIS invested huge sums into the CIS enterprise identification system, and created a brand new image of the enterprise, and re registered the use of Chinese "driving force", English "K-BOXING" and "boxing" graphic logo.

In order to maintain and promote the "power fighter"

The brand image, the powerful agent, has invested tens of millions of yuan per year in the media of CCTV channels and other provinces and cities such as television, newspapers, magazines, highway outdoor billboards and so on. Advertising and brand promotion have greatly increased the value of the brand.

And its influence in the whole country and the industry.

Since 2000, the company has set up branches in all provinces, municipalities and autonomous regions, and has more than 3000 unified brand stores.

Terminal unified brand image application, uniform

Door layout and display of goods, forming excellent brand visual identification, strong brand exclusive style, the number of men's clothing brands in the country.

Enjoy success, common development and win win.

Cultural view: our view is that clothing itself is a cultural phenomenon, and culture is one of the signs of people's life and civilization.

In the leisure business category, we firmly believe that leisure should first be the leisure of the mind.

Therefore, the brand should also be embodied in the release of the soul and the liberation of the spirit.

Brand personality: A, goal, passion, forge ahead B, taste, modern, dynamic, international C, rational, mature, sense of responsibility.

The personality characteristics of jackets are: "maturity,"

Elegant, independent, free, adventurous, simple, natural and relaxed "is the pronoun of character man and grade man.

Jacket design concept: every jacket has an original design.

The way of battalion.

For Jin Ba, the success or failure of many of the ideas in business is basically a matter of whether or not the tree of ecology is going smoothly.

The growth of trees can not be separated from the natural environment. The survival and growth of the powerful power can not be separated from its subordinate social environment and market demand.

Public recognition, social prestige and so on, we must consolidate our ecosystem from the integration of society and market, and let the culture tree grow, so that we can gain a real profit growth.

Traditional Chinese business culture advocates "emphasizing morality and emphasizing righteousness, and governing by righteousness".

The idea of "taking profits by righteousness, taking the right way", or today's popular concept of "satisfying customer needs" and "serving with heart" are the first level of business value concept.

However, this commonality does not replace the different business personality values of different enterprises.

We have built up our own tree of management culture and ecology, so that the brand of the strong power culture is able to conserve brand management.

We should fully integrate functions, images and management to establish an effective external communication mechanism.

Since the establishment of the channel, a unified image chain Monopoly form has been set up throughout the country. Through in-depth market promotion and marketing, we have established a strong monopoly store in the shortest time and the most reasonable place.

And in the development, constantly optimize the channel construction, build a long and stable terminal.

Channel.

Through continuous product development and production, the company continues to spread and establish a strong men's wear brand, through the national network to target consumers' unified price sales.

In order to maximize profits.

Customer first, reputation for development.

Form.

Service commitment: win the details and provide professional, standardized and all-round service promise to customers.

The interests of customers lie in the most fundamental interests of the survival and development of the company.

The service of Jin Ba is reflected in the interests of customers and embodied in details.

In order to establish the purpose of team building, we should take customer satisfaction as the yardstick of all work.

The success of brand management lies in the following four key words:

Keywords: Location

"In the 30 years of development of the company, the most important driving force is the insistence on the brand positioning of the" jacket ".

- President Hong Zhongxin

After 2000, a clear and clear brand positioning strategy was formulated. The focus and perseverence of the 30 years for the jackets category is the reason for the success of the brand.

The focus on jackets has been to more than 3000 retail outlets and tens of thousands of terminals.

Today's sales force's huge enterprise chain is still strong.

During the past World Cup, "76 million years of focus on jackets" was still the phrase "the 30 years".

Key words: fixed force

"A person can make a piece of his life.

It's all right to do well. "

- Hong Chao Ming, chairman of Jin Ba

When many peers dance in the financial, real estate and other investment fields, when a lot of peers choose a more efficient way to get gold, they are unmoved. This is "Dingli".

The biggest promoter of progress. "

Hong Zhongxin said frankly that during the past 30 years, he had been tempted by too many interests, but he always held a principle that he believed and insisted on his choice.

"A person can do a good job in his life."

this

Sentence, has always been the core values of power.

Hong Zhongxin even said that in the past thirty years, there was only one thing that the power fighter had done, that is, "let the equals between the jacket and the strong fighter" be drawn.

It has no end, only the next starting line is the eternal proposition of the enterprise.

- President of Hong Kong

The first start-up phase of the company was from 1980 to 2000, which is undoubtedly the age of product being king.

In this era, the power was not only successful.

In the future, the development has accumulated abundant capital, and even more valuable is the positioning of the focus on the jacket industry in the future.

The second start-up phase of RBA is from 2000 to 2007, which can be called the stage of Rb's full march towards the brand era.

。

With the implementation of the franchise mode, with the support of strong brand communication, RBA began to enter a period of full bloom.

At this stage of entrepreneurship, the channel will undoubtedly become the lifeline of the brand. As at the end of 2007, it was at that time.

There are more than 3000 franchised stores.

The third start-up phase of the company was started in 2007.

Up to now, more than three years have gone, and it has accomplished three major events.

Hong Zhongxin introduced, the first is the optimization and improvement of the brand image of "power monopoly", "in 2008 we profit."

With the opportunity of the Beijing Olympic Games and the cooperation with the most prestigious Lang Tao company in the world, the brand logo "the return of the king has been optimized", and four advertising tablets have been launched to explain the spirit of the brand. "Hong Kong's Olympic Games and the three World Cup," he said.

The "race complex" of powerful fighter is the biggest and most powerful brand communication effect.

The second major event is the completion of the relocation of the brand strategic command center of Jin Ba, which opened up a new world for the third start-up of the company.

The third big event is

We have completed the pformation of the role of enforcing power as the promoter of the industrialization of Chinese jacket.

From the establishment of the national garment Standardization Technical Committee, the jackets working group, to the "strong fighter", which was founded by the strong leader and to the Chinese jacket's color research and development base, the strong fighter completed the participants from the industrial development to the promoters.

Role change.

"Although the third venture has just begun, in my annual work report, I will tell my team that there will be fourth, fifth and sixth start-ups in the future."

Hong Zhongxin said so.

Key words: Innovation

Whether it is in the early stage of business or in building up a huge empire of clothing, today's bullies are always innovating.

30 years later, almost all the achievements of the power fighter are related to innovation.

"From the first batch of family workshops.

The scale of recruitment of factories, registered trademarks of private enterprises; to the introduction of brand visual identification system, took the lead in the brand building pace; through the "national unified retail price, zero risk to join" policy, quickly build up the power of the overwhelming majority of the terminal network; and then to the first.

A cooperation with Trout strategic consultancy company, the jacket as a competitive blue ocean...... "

Hong Zhongxin counted out the number one of the first, and all of them were ahead of the innovation.

"Innovation is not revolution. Innovation is not about creating differences.

Instead, we need to make continual improvements in our cause.

Hong Zhongxin said that in an era of increasingly competitive and increasingly fastidious consumers, enterprises must be more proficient in innovation than rivals if they want to be successful forever.

Under the guidance of such innovative thinking

In the past year, the four strong innovations have been completed.

Including product research and development to achieve focus, marketing mode to enhance, consumption experience to achieve differences, management mode to achieve professional.