Children'S Shoes Enterprises Develop New Brand Culture With Cartoon Characters.

SNOOPY, a beagle crying out, "happiness is a dog," is a writhing puppy born in Charles. It is witty, intelligent, alert and imaginative. It makes us love it.

That huge head is full of dreams that we can't achieve in reality, writers, lawyers, pilots, and heroes of the Warring States.

And that building dog house makes his mind fly in the vast world, and at the same time leads us to sublime to a more meaningful dream.

With the gradual active cartoon culture catalysis, the cartoon image of SNOOPY has penetrated into the cultural and commercial fields of various countries in the world. It has profoundly influenced the culture of enterprises in various regions. As a result, a lot of business opportunities have been derived from it. At present, its footprints have been spread all over the world in 75 countries, and the related image commodities have entered hundreds of millions of families in the world.

As the only authorized agent in mainland China, Guangzhou Pang Bo Shoe Co., Ltd., SNOOPY, is a perfect interpretation of this cartoon image, which has the brand of the cartoon culture of the times.

It is reported that Guangzhou Pang Bo Shoes Co., Ltd. formally signed in 2006 the United States combined with the company.

Through in-depth terminal market research, and relying on its keen market insight, the company accurately positioned the brand in the perfect match with casual wear.

Based on this, it is worth mentioning that Snoopy has also displayed its extraordinary aspect in the orientation of consumer groups.

It decided to lock the main target consumers in the 16-35 year old group of young women, and comprehensively targeted the market demand of these groups, and produced a series of marketable casual women's shoes, including skateboard shoes, vulcanized shoes and walking shoes.

Adult shoes can also be embedded in cartoon concept.

Back in the past, in the concept of consumers, this method of embedding cartoon is usually more common in many children's shoes enterprises, but in the field of adult shoes, it is rather rare.

However, with the gradual growth of animation cartoon industry, more and more adult shoe brands are entering the cartoon market.

According to a shoe research team in Quanzhou, the development of shoe culture in Southern Fujian will move forward in the direction of fashion or implanting some symbolic fashion elements, such as cartoon, animation and hip-hop under the premise of being compatible with local culture, which can be regarded as a constructive strategy to keep pace with the times.

SNOOPY takes the rich cultural background as the background, perfectly combines modern leisure and fashion elements, and applies advanced research and development equipment to create a series of first-class quality SNOOPY products. As far as possible, the research and development of styles, prices, quality and comfort have achieved "innovation and change". It has also won the sole authorization of Snoopy in China for ladies fashion shoes, casual shoes and sports shoes, laying the most solid foundation for Chinese consumers to provide the most beautiful and dynamic SNOOPY leisure footwear products.

SNOOPY as a model of children's shoes cartoon image, has made a good example for the brand building of children's shoes enterprises.

We will wait and see for the 2012 children's shoes enterprise card to break through the market.