Shoes And Clothing Brands Compete For International Proxy To Enter The Agenda.

Quanzhou enterprises have never ceased to explore the way of internationalization. In the process, transnational acquisition of stock rights and the agency of international famous brands played an important role. Recently, the reporter learned from the industry that textile enterprises have taken the 5 international top brands in one breath to enter the international market for the future. market Accumulate operation experience.

　 and Nike Equal strong cooperation

The 5 international top brands are authorized by Feng Zhu's affiliated company. Nike's latest NIKE ACTION and CONVERSE (CONVERSE)'s 0 to 14 year old children's clothing sales agent are all returned to the bag.

"It is not an international brand agency right as a listed company, but a related company." Chen Feng, general manager of Feng Zhu textile Polytron Technologies Inc, told reporters that the international brand dealership includes two brands of Nike and CONVERSE, namely, children's clothing and teenager's national proxy. He said that the project was handed over to a dedicated team to operate, and the production base was distributed throughout the country's authorized factories.

In fact, this is only a further enhancement of cooperation between Phoenix and Nike. Earlier, Nike was the user of Feng Bamboo textile high-grade fabric, and both sides had been working together in production and supply. This time, Nike's operation right and related marketing network are also a reflection of Phoenix Bamboo textile's international brand learning on the road of brand building and internationalization.

Chen Feng said that at present, Phoenix Bamboo textile already has a relatively perfect industrial chain, but its experience in clothing brand building is still shallow. By running international brands, we can integrate superior resources and lay a foundation for future enterprises to set up their own clothing chain stores and enter the international market. "We are confident that we can accomplish more than ten billion in a few years." He said.

　　 The road of internationalization has its own characteristics.

In fact, the pace of Quanzhou enterprises going to the international market is accelerating in recent two years, but the road of choice is different.

Just last month, PEAK opened its flagship store in Losangeles, USA, with an area of more than 260 square meters, which further consolidated its position in the US market. PEAK has established R & D centers and branches in the United States, and has opened a basketball concept store, and has opened more than 200 stores in many overseas regions.

As early as 2009, Anta took the lead in launching the brand internationalization. In those days, Anta signed a takeover agreement with BELLE. Anta's wholly-owned Affiliated Companies had acquired 85% stake in Belle International Holdings Ltd Full Prospect, and all its Fila Marketing stake, so as to get BELLE's sports brand, its ownership, operation rights and related marketing network. Fay is famous for its strong sportswear brand in the world. Anta's move is also a smooth road to internationalization.

Just a year ago, the seven wolf industrial Limited by Share Ltd bought 100% stake in Hangzhou Kenna clothing Limited company at 70 million yuan. Hangzhou Kenna owns the world's top clothing brand Connally (Canali), Versace (Versace Collection) and the world-famous jewellery brand, Georg Jensen, and other brands in China. The acquisition of the seven wolves symbolizes its involvement in the international brand agency business. Zhou Shaoxiong said that the acquisition of Kenna Hangzhou not only helps the seven wolves to enter the Chinese luxury market with huge potential, but also absorbs the advanced experience of international famous brands in product design, organization order, terminal management and so on, and raises the overall management level of the seven wolves by participating in the operation of international famous brands.

Seven wolves International Road Not only this one, seven wolves set up a sales area in the international brand sales channels, including not only POLO's large shopping malls in the United States and Canada, but also Armani's shopping malls in developed European countries such as France, Britain and Italy, which made the proportion of seven wolves selling in the international market more and more.