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Driving The World'S First Brand Jacket

2011/6/3 14:14:00 199

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Brand introduction

Driving the world's first brand jacket

Jin BA (China) Co., Ltd. was founded in 1980. Now the company has fixed assets of 230 million yuan, covering an area of 300 mu, building area of about 100000 square meters, and more than 3000 employees. The country has set up more than 3000 brand management shops with unified image management standards.

The pioneering brand of casual wear is the only men's clothing company specializing in jacket design and development, which has been leading the trend of domestic fashion.

After 26 years of arduous efforts, the company has started its business from the two door panels to the brand price.

The value is 5 billion 653 million, because we always uphold the core values of "one person can do a good job all his life", and the entrepreneurial philosophy that has always been committed to building the world's first brand of jacket.

Mr. Hong Zhaoming, chairman of the board, started his business at the age of 46.

Starting from 1992, we registered hundreds of millions of assets, registered the use of "strong power" trademark in 1992, and introduced the CIS enterprise identification system into the brand first step in 1997.

More than 3000 brand stores; from the 2002 declaration of CCTV World Cup "dare to compete for the world" to the forwards of the German green field leading the Chinese jacket to the world in 2006; from the 2003 China culture year, it was selected as the leading style designer.

The only Chinese men's wear brand in Le Louvre Museum, Paris, is presented to the "K-boxing" jacket thematic conference at the 10 annual ceremony of the 2007 China fashion week.

Jin Ba has never forgotten to become rich and think back to society. Chairman Hong Zhaoming is the outstanding Chinese socialist cause builder in Quanzhou, the honorary president of Quanzhou Charity Federation and vice president of Jinjiang Charity Association.

About 6000000 yuan, and invested 1 million yuan in the name of the company to set up the "Hong Zhaoming love foundation" within the company. The company has been working on charity for several decades, spreading love, helping the poor, helping the disabled and helping the weak.

Facing the future and facing the world, the company has always insisted on the core values of "one person can do a good job all his life". He dedicated himself to doing the men's clothing business for a long time, creating the first brand of the world jacket, and trying to create quality products for the customers.

Create space for employees, create long-term benefits for enterprises, create a Harmonious Society for the society, and truly realize the great ambition of "100 years' strong leadership and everlasting career".

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brand image

He believes in the power of brands.

A long time ago, "power bras" had implemented the "brand marketing strategy" according to the inevitable trend of economic development and the requirements of the "hundred famous brand projects" put forward by the provincial government. In the past twenty-six years, the company has been committed to deepening the brand strength and studying the actual effect.

The way of brand.

In 1996, CIS invested huge sums into the CIS enterprise identification system, and created a brand new image of the enterprise, and re registered the use of Chinese "driving force", English "K-BOXING" and "boxing" graphic logo.

In order to maintain and promote the brand image of "power fighter", the strong fighter is in

CCTV channels, Fujian TV channels, and other provinces and cities television, newspapers, magazines, highway outdoor billboards and other media, the average annual investment of tens of millions of dollars, advertising and brand promotion, greatly enhance the "strong" brand.

Value and its influence in the whole country and the industry.

Since its launch in 2000, the company has set up branches in all provinces, municipalities and autonomous regions of the country. It has more than 2000 unified stores and more than 1200 special counters.

Terminal unified brand

Image application, uniform layout and display of goods, form excellent brand visual identification, strong brand exclusive style, in the National Men's wear brand, few.

The strong advantage of men's clothing

First, customer orientation.

Through a brief understanding of the operation mechanism of PPG, we can learn that website and call registration are the most important basis for the prediction of PPG market department, which reflects consumers' explicit demand for purchase.

Though almost all the strength

Bully enterprises all claim to be customer oriented, but the change of market demand is always elusive. Traditional clothing enterprises can finally sell successfully through design, purchase, production, distribution, and finally the clothes on the shelves.

Marketing and designers are doing their best to "customer orientation". For PPG, it is produced after consumers choose, so it is absolutely customer oriented.

Moreover, the production of PPG products is truly accurate production.

。

Traditional clothing enterprises are not ordered production precisely?

But which designer can guarantee that the product of the order can be sold?

Second, eliminate a large number of stocks.

The inventory of traditional clothing enterprises mainly comes from two aspects. First, through the form of ordering, they have the right amount of stock in the provincial agents, distributors and franchised stores. This is normal stock.

It is almost a pain in the clothing industry.

People in the clothing industry must be aware that a large proportion of the company's headquarters, agents and distributors are "precipitated" in the backlog of products.

Of course, there is no such problem for PPG. It does not require a lot of stocking stock.

Its product is determined by demand, so there is no so-called "unsalable".

Third, channel innovation.

A large number of enterprises with sharp brand awareness, such as YOUNGOR, seven wolves, and red beans, have invested a lot in the channel in order to seize the market.

The shops are also huge.

Of course, many enterprises have adopted franchising and franchising stores, but they have posed great challenges and restrictions to the operators' capital, operation and management capabilities and speed.

As domestic real estate prices remain high, shops rent more and more.

The higher the quality, the higher the quality stores and shopping malls are becoming scarce. The strong regional agents are relying on the dominant terminal to control the apparel industry chain.

And many garment enterprises can not grow, one of the key reasons is that the channel can not expand rapidly.

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Significant advantage

First, customer orientation.

Though almost all the strength

Marketing and designers are doing their best to "customer orientation". For PPG, it is produced after consumers choose, so it is absolutely customer oriented.

Moreover, the production of PPG products is truly accurate production.

。

Traditional clothing enterprises are not ordered production precisely?

But which designer can guarantee that the product of the order can be sold?

Second, eliminate a large number of stocks.

It is almost a pain in the clothing industry.

People in the clothing industry must be aware that a large proportion of the company's headquarters, agents and distributors are "precipitated" in the backlog of products.

Of course, there is no such problem for PPG. It does not require a lot of stocking stock.

Its product is determined by demand, so there is no so-called "unsalable".

Third, channel innovation.

A large number of enterprises with sharp brand awareness, such as YOUNGOR, seven wolves, and red beans, have invested a lot in the channel in order to seize the market.

The shops are also huge.

As domestic real estate prices remain high, shops rent more and more.

The higher the quality, the higher the quality stores and shopping malls are becoming scarce. The strong regional agents are relying on the dominant terminal to control the apparel industry chain.

And many garment enterprises can not grow, one of the key reasons is that the channel can not expand rapidly.

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Franchise information

Operational requirements

Provide sales information and purchase and sale records on time, carry out standardized operation according to the standard of Jin Ba franchise store, ensure good sales atmosphere and service; observe the sales of goods at the national unified retail price.

It is not allowed to sell the goods of the powerful goods outside the Charter area of the powerful company; comply with the information secret of the strong power, and do not disclose the information that the powerful boss has not released to the third party.

Site selection requirements

The store is located on the first floor of the local commercial district, which is separated from each other by separate facades or shopping malls. The business area of the shop is 70-300 square meters, the width of the door is 6 meters or more, the supporting columns in the shop are few, the shopping center counters / special hall area is 30-100 square meters, and the front door sign 2.5.

Meters X 6 meters or more; electricity is about 30 kilowatts or more; all store selection must be written by the market department of the powerful market.

Management quality

Have a certain degree of experience in garment management; have a deep understanding of local clothing consumption market; can regularly sell, market and market development according to company requirements.