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Shanxi Taiyuan Clothing City Takes The Brand Road To Increase The Retail Proportion

2011/6/3 13:39:00 38

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Retail Proportion Of Clothing City In Taiyuan

Taiyuan

Clothing City

It is a large-scale clothing wholesale in North China.

retail

One of the distribution centers has large monomers.

Market

It covers almost all the life brands in North China.

Since April of this year, hardware facilities have been pformed in shopping malls.

At the same time, Taiyuan clothing City

management model

Is also quietly changing.

According to An Shizhong, director of the Taiyuan Chaoyang Street comprehensive management committee, Taiyuan Garment City East city is the first clothing city on Chaoyang Street, built in 1991.

In the first place, the comparison of goods sold by merchants

Low grade

Some clothing is counterfeit brand clothing, most of them take the form of "big department store", that is, a small section of the cabinet, but now the merchants take another way: to operate in the "store in store" mode, that is, the rental brand monopoly form, and take the brand development road.

"Before doing business, it pays attention to goods, good goods can be sold, and goods are not good enough to sell."

Huang Bangai, general manager of Shanxi marketing center, Shanghai, said.

According to him, he started doing home textile business in his old home in Wenzhou in 2002, at the beginning of which was mainly wholesale, "at that time, the main selling volume was sales.

I am also a number of positions, both a salesperson, a developer, a distributor, a customer representative, and marketing planning. "

Huang Bangai said.

After accumulating a certain amount of funds, in the future management, he considered more than the problem of goods, but a deeper level of content, that is, how to run a brand for a long time, which has become the direction of his efforts.

After some investigation, Huang Bang AI became Shanghai's 2005.

Home textiles

The general agent of Shanxi has become the 1016th chain store of the brand nationwide chain, and has a brand image shop in Zhengda home textile shopping center near Twin Towers, which is adjacent to Chaoyang Street. At the same time, he is also responsible for some of the business in Inner Mongolia.

After several years of hard work, he has developed 50 dealers in Shanxi.

"Get the regional agency of the product, the cost of my purchase will be further reduced, and the business will naturally do better."

Huang Bangai said.

It is understood that at present, many merchants in Taiyuan clothing city have become general agents, provincial or municipal agents in North China, such as men's wear, women's wear, children's wear and so on.

When asked why they choose to come to Taiyuan clothing city, they said: choosing and introducing a brand is easy, but keeping a brand is not easy.

Many brands are very strict in the qualification examination of agents. Apart from their financial strength, they also need to see some brands such as business environment, atmosphere, performance and so on. They also require agents to hold regular new product launches, and Taiyuan clothing city has fully possessed these conditions; of course, there is a more important factor, that is, Taiyuan clothing city has large traffic volume and good business.

An Shizhong said that at present, the daily traffic volume of Chaoyang Street is more than 20, and the number of passengers on weekends and holidays exceeds 450 thousand passengers. The daily traffic volume of Chaoyang Street is more than 300 thousand passengers per year, covering more than 160 people, and the whole province and surrounding provinces and regions are the major modern business circles that can affect North China and even the whole country.

Such strong market attractiveness and driving force naturally let many smart merchants to this "geomancy treasure land".