Brand Shoes And Clothes Are Frequently Attacked By Network Navy Forces.

Recently, "brand cottage" at the door of the brand shoes and shoes has attracted wide attention from readers. Xiao Chen Chen called the newspaper "economy 110" column hotline: "not only do many stores in Quanzhou appear" Shanzhai version "of brand shoes and clothing frequently, but also in many of them. Shop This is often the case.

　 Online sales of fake goods earn over 10000 yuan per month.

"The seller claimed that the fake T-shirt," fake ten, "was washed out for two or three times, and it was so bleaching that it could no longer be worn. Xiao Chen, a student at Huaqiao University, who bought Shanzhai products online, complained that he had been in the downtown PEAK store for a summer man. T-shirt with round neck The original price is more than 100, while the online shopping mall is exactly the same style, as long as 39 yuan. I didn't expect that the real T-shirt and the genuine shop's handle and color are very different. "Obviously it's a counterfeit product, so the seller will not recognize it, so he has to admit his bad luck."

Quanzhou seller Xiao Tang, who sells sports shoes and clothing stores for three years, told reporters that a large portion of the copycat brands bought by online stores are goods that are not in good quality or have quality problems. The products of such cottage shoes and clothing products are low cost fabrics, shoes and so on. The cost is far lower than that of Yu Zhengpin, such as the cheap T-shirts purchased by Xiao Chen, and the profits of the sellers can basically reach 50%. Because of the low price and the new style, these T-shirts are popular on the Internet. Some online stores can sell five hundred or six hundred pieces in a month. Only selling such low price T-shirts can earn more than ten thousand yuan in one month.

Xiao Tang suggested that many brands of shoes and clothing in Quanzhou have opened an official flagship store in Taobao mall. The ability to differentiate is low, and it is also concerned that the seller can purchase the fake consumer.

Underground shoe factories make hundreds of fake products per day.

"Sellers selling counterfeit shoes and shoes in Quanzhou are scattered throughout the country. There are usually two channels for sellers to enter the cottage version of clothing or shoes. One is to go directly to the local wholesale market, and the other is to provide drawings for themselves and find factory production." Xiao Tang said that the production of cottage shoes is usually a small workshop with only one assembly line, which is usually brought back by the boss. The workers are responsible for cutting raw materials, sewing upper, molding, packaging, and labeling trademarks. From the style to the production of finished shoes, the product can be delivered at the fastest day. This small workshop can produce hundreds of pairs of counterfeit brand shoes one day.

It is understood that these small factories specializing in the production of counterfeit brands are generally scattered near the large wholesale market. Order form And samples are provided to them, which can be delivered in time. Sometimes, even if you only need to provide photos, you can produce products that are "fake". Although the style and quality are not very different, but because of the difference in technology and materials, the cottage brand bought online can not be compared with the genuine product. But relying on the low price advantage, there are not many shops selling hundreds of cottage products in a month.

Divided enterprises are "fake".

A leading brand enterprise in Quanzhou said that a large number of brand clothing and shoes were counterfeited "Shanzhai goods" on some well-known online shopping platforms in China. The spread of online Shanzhai products has brought a certain degree of negative impact to the brand of enterprises. However, because the sellers on the network are too wide in scope, the quantity is too large, and the cost of safeguarding rights is very high, so it is difficult for enterprises to have the energy to protect their rights one by one.

Zhang lawyer, a law firm in Quanzhou, said that the international famous sporting goods brand "PUMA" sued a well-known retail enterprise without authorization to sell the "PUMA" goods. The court decided that the other party constituted a tort compensation of ten thousand yuan, while the "PUMA" hire lawyers, purchase suspected infringement products and so on. The cost was seven thousand or eight thousand yuan. tort The cost is too low, which makes some Internet sellers unscrupulous.