CEO Zhao Yunhu Can Be Dispatched: Forces That Influence The Era Of Chinese Fashion Luxury.

Interview with Zhao Yunhu, CEO Shenzhen Industrial Co., Ltd.

Introduction: the family family institution established in 1983 has more than 60 branches in the whole country since its development. COPAIS is one of the branches that can be sent to the family business. It is the only one that can send the family to high-end fashion as the main business direction. Wholesale and retail International fashion brands to create a unique sales channel. In May 2, 2011, Shenzhen can send the company (COPAIS) in Shanghai's Jiu Guang Department store. It is gorgeous for Kang Jin young and Tara Jarmon two international advanced women's clothing brand. Walking show Activities.

Reporter: it's a great honor to invite CEO Mr. Zhao Yunhu to accept our interview. Hello, Mr. Zhao.

Zhao Yunhu: Hello!

Reporter: what is the highlight of this show? How do you consider such an arrangement?

Zhao Yunhu: this show is mainly our two largest. brand Kang Jin young and Tara Jarmon's 2011 spring and summer new products show a total of 80 balances. The difference between this show and other brands is that we fuse and collide with two different styles of fashion in the East and the west, perfectly interpreting a cross temporal art encounter, which is a visual experience that brings shock to the audience.

Reporter: as an international famous fashion operator, how did the two international brands of the show come into China?

Zhao Yunhu: let's talk about Kang Jin young first. After the "Korean wave" in the fashion industry, the vast majority of people entering China are only the middle and lower reaches of the Korean brand. In 2006, we introduced the Kang Jin young to Shanghai Jiu Guang, immediately aroused the attention of the domestic fashion media and professionals, and became the representative of the high-end fashion ladies in the domestic market. At present, its fashion status in the Chinese market is comparable to that of the top international brands CHLOE and MARNI. Famous artists Zhang Ziyi, Li Bingbing, Na Ying, Lan Qin, Sun Li, Li Jing and so on, they all love Kang Jin Young. And Tara Jarmon, we are inadvertently see many customers in the streets of Paris are the handbags of this brand, France's main street, shinele, Montaigne Avenue and fashion department Paris spring, old Buddha has Tara Jarmon store. At that time, there was a lot of doubt in my mind. Many famous brands didn't have so many shops in Paris fashion district. The design of Tara Jarmon was not very avant-garde. How could there be such a large market? France has gathered all kinds of design masters, Tara Jarmon can win so many customers and become a household name in Paris. It can be seen that its brand connotation must catch more women's real needs.

Reporter: Zhao general, through successful operation, now Kang Jin young and Tara Jarmon are already well-known luxury women's clothing in China. What are their brand characteristics?

Zhao Yunhu: Kang Jin young is the extreme design beauty and the leader of pure oriental charm. It has the innate passion, and every detail has tidied the designer's mind, containing ingenious chic design and rich moving beauty. Kang Jin young always runs through the design principles of avant-garde and personality in terms of color, material and detail. Kang Jin young aims to bring consumers' all-round aesthetic taste and experience to the United States.

Tara Jarmon is the representative of western fashion design aesthetics. In a sense, if you want to experience Paris life, if you don't wear Tara Jarmon, it's impractical to make some dreamy guesses. Tara Jarmon gives you a sense of what a real Paris woman is, and her design is not deliberately carved. It brings the modern women's temperament and taste with the varied details of comfort, colorful colors, embroidery, bow ties and embroidery. It represents a pure spirit of Paris women and takes a huge commercial success. For example, the design of the dress, usually the general brand will display the gorgeous feeling as much as possible in the design sense of the dress, but she is so innocent and innocent as to understand the evening dress, so that the dress can be worn in life, very life, and better conforms to the real needs of the Paris woman's heart. It embodies the theme of Tara Jarmon brand: happiness, purity, nature and freshness.

Reporter: we all know that we can create an innovative business model and have made great achievements in China. Zhao, can you share with us what kind of model it is?

Zhao Yunhu: at present, there are many problems in the domestic luxury market. The monopoly of foreign luxury goods has seriously hampered the development of the domestic luxury goods industry, and even caused the development of China's luxury industry. This monopoly has also hampered the opportunity of other new excellent designer brands in the world to enter China. In view of the current market situation of luxury goods in China, I think we must create a new mode of luxury development, and provide a way of adapting to local characteristics by means of various forms of shops. The specific rise to the theoretical height is to integrate the introduction of the world's best designer brand, with the help of the brand restructure that we can send on the channel, to form various characteristic shops, to form a differential interpretation, and use the five dimensions theory that can be sent to promote the upgrading of the industry with innovative business form. This creative business mode has broken the monopoly of a few large fashion brands and helped foreign brands of original designers open up the Chinese market and find their niche. At the same time, we also protect local creative designer brands to find opportunities for development. Its ultimate goal is to make the luxury goods back to the original, to give more original designers the opportunity to display their talents, and then to meet the new era of diversification and individuation.

Reporter: how can this pattern be applied to the development of Kang Jin young and Tara Jarmon in China?

Zhao Yunhu: in China, we offer various forms of store for Kang Jin young and Tara Jarmon, and carry out omnidirectional marketing operation through mode, space, commodity, service, public opinion and so on, while the mode covers exclusive stores, compound stores, concept stores, emotional shops, theme shops, shopping malls, clubhouse shops and so on.

Reporter: what kind of expectation do you have for the future you can send?

Zhao Yunhu: I hope that by sending a new business model, we can make domestic luxury goods develop in a diversified and personalized way. It is believed that we can become an international business organization through continuous exploration.