Qingdao: Children's Clothing Can Be Priced As &Nbsp After Adults.

In the past 61 years children's day, on the one hand, parents spend money on children's festivals, on the other hand, children are enjoying more than eating.

The emergence of the "post-80s" family makes children consume. market Demand is rising and diversifying, and prices are rising. Only with Children's wear For example, the trend of luxury consumption of children's consumption is obvious.

Visiting Qingdao wiki, Liqun, Jia Shi Ke, Baisheng Market It is found that the price of children's clothing is not lower than that of adult clothing. The "61" promotional activities are being carried out in a Shanghai children's wear counter in Liqun commercial building, but the price still makes the ordinary consumers SIP: a pair of shorts is 168 yuan, a shirt is 249 yuan, and the dress is 269 yuan, which is equal to the price of the ordinary men's and women's wear. According to age, children's clothing prices are divided into several echelons. Tang Cuilian, manager of the leisure wear Department of Victoria guest, said that compared with the costumes, the children's clothing in the mall was higher, and the brands of foreign and Hongkong and Taiwan brands were also numerous. The sales of infant adornments such as small ADI, PAWINPAW, Li Ying Fang, Li Guo and Hellokitty were well sold, and the annual sales volume of children's wear cabinets reached 6 million yuan, increasing by an annual increase of 10%. The selling of children's clothing and the factors such as processing cost and brand difference are still enough to show that the bigger the market is, the bigger the market is.

In the increasingly mature market of men's wear, casual wear and sportswear, more and more enterprises are turning their attention to the last "cake" of children's clothing industry. Apart from the emergence of children's wear enterprises, some famous adult clothing brands have begun to expand children's clothing projects. Such as Adidas's "little ADI", Semir's "Barbara", Metersbonwe's "Mi Xidi", and Lining, Anta, burllung, 361 degrees and other sports leisure brands.

"Now parents are buying clothes and have little thought of whether they are able to wear them. They will not like the old parents like to buy the big one, so long as they like it, they won't hesitate to take it." "The green materials used by high-end brands are also valued by parents and feel healthier and healthier," said the salesperson at the rabbi children's clothing counter.

The support behind the upgrading of consumption is the main force of consumption of the "post-80s" parents. As the only child of the first generation, the consumption demand has already surpassed the practicality of the past to satisfy the basic life and turned to the pursuit of fashionable and beautiful personality brand. According to consumer demand, children's wear brands are also positioning adjustment. Qingdao BMW special Clothing Co., Ltd. launched the "turtle dragon" brand of children's clothing a few years ago. It used to depend on wholesale products to survive. Since last year, the company has adjusted its design ideas to lock in the consumption group of young and high-income parents. The 2011 spring and summer series "tortoise dragon legend" has just been launched, because sales of the design elements are fashionable and sales increased by nearly 30% over the same period last year. "The added value of products has been greatly increased since the introduction of brand grades. At present, retail and middle and high-end monopolization has become the main channel." BMW special director and design director Zhang Chongwei introduced.

A careful study of signs on children's clothing can reveal that most of the children's clothes sold in the Qingdao market are mostly from "Guangzhou Zhejiang Shanghai": Shanghai's "Li Ying Fang", Ningbo's "one stop", Wenzhou's "balbala" and Dongguan's "little pig banner". Most local products can only be promoted at a low price.

According to Zhang Chongwei analysis, the current market pattern of children's clothing in China is half of the foreign brands and domestic brands. The domestic children's wear market has long been monopolized by the "three schools" in Guangdong, Shanghai and Zhejiang.