Home Textile Ecological Museum: Rewriting The Concept Of Consumption In Beijing?

As early as April this year, Ge Keming, general manager of Beijing Yuci LAN dream home Museum, said that we should integrate resources and create an ecological life museum with different brands, and dedicate the most natural eco home textile products to consumers.

A month later, this high-profile idea was realized. In May 27th, the yucca dream ecological life hall was officially opened. The museum includes Jiangsu linen series, Jiangxi's Inda ramie series, Shanxi buckwheat series, Inner Mongolia Alashan's Zhaojun camel hair series, Chongqing's Tashan cowhide mat series and bamboo fiber series.

Recombination Product innovation channel

On the day of the opening ceremony, the Yuli LAN dream house held a press conference. Ge Kun Ming, the general manager, personally guided the display, arrangement and greeting of guests in the eco life hall. He asked everyone: "how about this eco living hall? Look, here is ramie products, and this is camel products." It can be seen that at this time, he has both the joy of achievement and a little anxiety, and is eager to introduce eco-friendly products to the guests.

"I think we need to innovate in everything we do. Products, design, and channels need innovation. As long as there is innovation, there will be advantages. Without innovation, enterprises will not be strong." It is with this belief that GE Kun Ming is leading. Yucca dream The first multi brand home textiles channel, the first professional home textile discount shop, the first green eco textile home.

Ge Keming said: "I hope to use Yucca dream as a bridge between enterprises and consumers, to carry forward the national brand and advocate the home textile culture, and to take the lead in breaking the bottleneck of the home textile industry, and to integrate and innovate the products. Just like this eco life hall, it has integrated almost the most outstanding enterprises in the field of ecological home textile, such as creating brand names of flax products and Tashan company specializing in producing buffalo skin mat. He said that this is only a temporary list. In the future, the yucca dream will absorb more eco home textile brands and create a larger eco home textile stage.

The eco living hall can be said to be his masterpiece. On the one hand, it helps consumers understand and choose healthier and more environmentally-friendly products. On the other hand, it has found a stable and large-scale sales channel for the eco home textiles originally scattered among shopping malls in all corners of the mall. Fan Tingyi, honorary vice president of the Chinese Textile Industry Association, was very much recognized by this. "Now, the profit margins of China's textile industry are getting smaller and smaller. This is particularly necessary for channel innovation, and the innovation of channel lies in the combination and innovation of products. Many home textile franchise stores operate many brands at the same time. To create this concept, the ecological life hall is rare. It can be said that this is a new marketing mode. At the same time, Fan Tingyi said that the development of ecological products should be combined with the preferences of consumers and provide genuine and environmentally-friendly products, so as to build up a good reputation.

Small industry Reinvigorate

Because of the factors such as output and comfort, most of the home textile products are mainly cotton, and the home textile products made of hemp, leather and other fiber fabrics have always belonged to the niche industry. Many dealers also say that hemp products are not sold well. Because of their strong seasonal and small output, they are easy to be ignored in shopping malls and other channels. They are often sold in corner shops. In the long run, consumers gradually forget such products, and sales are deteriorating.

The eco home textile is home, home textile products mainly made of natural fibers such as wool, cotton, leather, feather, hemp and bamboo. The products are made of natural raw materials and processed by environmental protection. Unlike chemical fiber products, they are excellent in keeping natural raw materials such as breathability and bacteriostasis. The textile products processed by multiple processes are soft, slippery, comfortable and comfortable, and are comfortable, breathable and healthy. Ge Keming's goal is clear: let the natural and healthy home textile industry reinvigorate.

How do businesses work together with Yucca orchid to create an ecological life hall? In what way will they collaborate, leasing or shareholding? Several business executives have indicated that the specific way of cooperation has not yet been determined. After reaching a consensus, they will immediately invest in the creation of the eco life hall. "We felt very excited when we heard this idea. We can say that Yuci LAN dream is a hit and go, no matter what the conditions are, are willing to cooperate, because now there are too many professional and diversified channels, which just opened the Beijing market for our brand." Liu Bing, chief operating officer of Jiangsu products company, said. At present, people who are keen on taste are very fond of hemp products abroad. In China, on the contrary, the recognition of flax is not high in China. Many consumers do not like the products because they are wrinkled and not smooth. Liu Bing said: "the opening of the eco living hall has helped us publicize the advantages of natural and environmental protection of linen products, and is more conducive to Chinese consumers to reconsider and accept linen products. On the other hand, it provides us with opportunities to display more products that cater to the preferences of domestic consumers. After continuous innovation, we developed this kind of hemp fiber household clothing, which feels similar to modle, but cooler and comfortable, it will get more consumers' favor. In addition, he showed the first summer quilt with 100% linen in the eco Museum, which is lower than 4~8 on the body surface temperature. It is very suitable for summer use.

Ge Keming said: "eco living hall is a new concept of home textile series put forward by Yuci LAN dream, that is, we hope to gather the best natural textile home textile producers in China and jointly promote the environmental life brought by environmental protection products."

Experience of French flax

Flax is called queen in fiber. It has many excellent natural effects, such as moisture absorption, sweating, natural bacteriostasis, fatigue relief and radiation protection. As the world's first professional flax lifestyle brand, LINPFlaxLifeStyle has established a close R & D partnership with the famous universities of Donghua University, Soochow University and other famous textile and garment universities in China, relying on the experience of Jiangsu Sulong Textile Technology Group for many years.

Zhaojun -- the camel hair series in Alashan

The "Zhaojun camel industry" is the largest modern joint stock enterprise specializing in camel culture and research, development, production and sale of camel products in China. The main products are camel hair quilt, camel hair mattress, camel's bed cover, camel's blanket, nalie, camel's hair trousers, cashmere sweater, cashmere shawl, cashmere trousers, etc.

Since the founding of the company, the concept of "healthy villi" has been put forward. It is the duty of enterprises to protect and improve the ecological environment of the grassland and desert, and to return the herdsmen, return to nature and repay the society as the goal. {page_break}

Tashan -- buffalo skin from Chongqing

The "Tashan" mat is made of top grade buffalo skin. Its flower pattern is noble and elegant with bright colors. It is cool and breathable, absorbs sweat, dissipate heat, moisture-proof and so on. It is a hot summer sleep. It does not damage, it has the characteristics of longer, softer and more comfortable. Because the pores of buffalo hide are large, the air permeability of the mat is better, which makes consumers feel cool and comfortable in summer.

Clever buckwheat - Sino French joint design launched

The golden buckwheat shell of Shanxi La-Sant is chosen as the main filler. The golden buckwheat cortex of Lingqiu is soft, not fragile, high elastic, strong air permeability, and natural regulation temperature. The products of Lingqiu are mainly made of Fagopyrum esculentum. The tartary buckwheat shell is triangular, so the buckwheat pillow moves with the head. The buckwheat shell can move slightly and has the massage function. For insomnia, dreams, dizziness, tinnitus and other diseases have certain effect.

The life of Ramie

"Da Da" summer cloth mat, cold quilt, pillowcase, cushion, cushion and other products, because of the use of natural fiber King's ramie fiber woven summer cloth, will not damage the natural quality of ramie fiber, its environmental performance is superior, better air permeability, moisture absorption, refreshing, humidity and bacteriostasis, can timely adjust the human skin surface ecological environment, improve the human epidermal cell organization to absorb nutrients and oxygen activity function. Its uneven cloth surface is conducive to promoting blood circulation, and better play the fine characteristics of natural fibers.