Promotion Efforts Exceed 51 &Nbsp; The Dragon Boat Sales Are A Bit Cold.

During the long holiday of the Dragon Boat Festival, many shopping malls launched various promotional activities for summer wear.

However, a press survey found that although sales promotion exceeded 51, merchants generally said that sales volume was not ideal.

Sui Fuqiang, deputy general manager of Hong Lou Ginza mall, said that consumers are more rational in shopping, and may day and eleven are more likely to attract customers' consumption during the seasonal exchange period.

And consumers said that businesses sell a lot of water, before buying a summer clothing, but also a detailed account.

Sales promotion is large but sales volume is not high.

"Dragon Boat Festival big benefit, fashionable summer wear 300 yuan to reduce 100 yuan."

6, reporters in Honglou Ginza mall two floor department store to see, the business launched a promotional campaign for Dragon Boat Festival, since 3, 6, the end of the day.

"Sales volume is general."

During the interview, many salesmen of the summer clothing brand told reporters that although the promotion of Dragon Boat Festival was stronger than that of May Day this year, there was not much difference in sales volume compared with the usual weekend.

On the two floor of Wanda Plaza, thousands of department store sales area, the reporter saw that although the mall launched the "Duan Yang Zong Li, summer clothing full 100 when 180 yuan" preferential activities, but most of the brand clothing sales have not gone up.

A brand clothing salesman told reporters that their brands did not participate in the promotional activities of the mall, but launched a "membership full play 34% off" discount, but sales have not changed significantly.

In a shopping mall near Wanda Plaza, reporters learned that many brands of summer wear in the mall had offered discounts, but businesses generally reflected that sales were much worse than May 1.

It is said that it is a matter of doing activities and calculating carefully.

"How do I feel that the discount is more cost-effective?"

During the interview, Miss Fang, who was shopping in Honglou shopping mall in Ginza, told reporters that she had seen a woman's shoes a few days ago. She planned to buy it while taking part in the Dragon Boat Festival, but did not expect it to become more expensive.

Originally, before the Dragon Boat Festival,

In response to the question from the other side, the salesperson said that, according to the dealer's requirements, all those sold above 50 percent off were sold.

During the interview, many consumers said that business promotions actually had a lot of moisture.

"No blind shots," many consumers said before they buy it.

Citizens buy seasonal products more rationally.

"The current season sales promotion is basically for the sake of momentum."

Sui Fuqiang, deputy general manager of Hong Lou Ginza mall, told reporters that now people are accustomed to promoting sales activities during holidays and public consumption is becoming more rational.

Sui Fuqiang said frankly, the sales volume of their shopping mall in the Dragon Boat Festival is obviously lower than that of May 1, "the turnover of these days is not too much."

He said that 51 and eleven are in season exchange period, and the consumption desire of the citizens is stronger, and the promotion effect is often better.

"Dragon Boat Festival belongs to the seasonal Festival, although it is clear that the effect of promotion will not be good, but the activities are still to be done."

Sui Fuqiang said.

In view of the fact that the more promotions the public reflects, the more expensive it is, Sui Fuqiang explains.

In the interview, some experts remind consumers that holiday shopping should be on guard against "first price increase and discount" strategy.

Before buying goods, the public can better search the price information on the Internet and compare it with the previous price so as not to fall into the "promotion trap".