The Advertising Investment Of Harbin Medicine Is 27 Times &Nbsp Of Environmental Protection Investment.

Wang Wei Jia

Why does a pharmaceutical giant with annual sales of billions of billions of dollars prefer to spend 500 million dollars a year on advertising?

In June 5th, "World Environment Day", the illegal discharge of waste water, waste gas and waste residue of Harbin Pharmaceutical General Pharmaceutical Factory (hereinafter referred to as "Harbin Pharmaceutical Factory") was again exposed.

Yesterday, Harbin Pharmaceutical shares (600664, stock bar) (600664.SH) issued a notice to respond to the above reports.

According to the announcement, the environmental monitoring center of Harbin Environmental Protection Bureau has been organizing special monitoring of Harbin pharmaceutical factory for many years. The test results show that most of the hydrogen sulfide discharged from the plant is up to standard.

The environmental protection department was re tested in June 7th, and no results have been detected.

In 2005, 2007, 2009 and 2010, there was news of the pungent smell of Harbin Pharmaceutical Factory affecting the surrounding residents.

Although Harbin has repeatedly said that it is about to solve the problem, residents complain constantly.

The hearts and minds of residents over the years

"It's been better these two years. I couldn't open the window in the past few years. I smelled this smell, dizzy."

Yesterday, "First Financial Daily" in Nangang District of Harbin City three street, hung long garden interview, community residents pointing to a sewage ditch before the door told reporters.

This is the "worst hit area" polluted by pungent odor.

Local residents told the newspaper that because of the sewage discharge from the pharmaceutical factory of Harbin Pharmaceutical Factory, the five meter wide ditch was perennial scent. Even in summer, most of the households in Hong long garden were closed doors and windows.

And this smelly ditch is also very famous in Harbin. The taxi driver told reporters: "generally do not go there to live, to send individuals to hurry up, too delicious."

As a matter of fact, this is not the Harbin because of the first complaint of environmental protection.

As early as in the May 2005 Heilongjiang Daily's report, it was called "the odor pollution of Harbin Pharmaceutical General plant has always been the focus of attention of its surrounding masses. The environmental protection department receives a lot of complaints every year, and it is also a key issue of the NPC and CPPCC proposals".

So this problem has existed for a long time.

According to the above report, in 2004, the Harbin pharmaceutical factory invested 4 million yuan in the above problems to collect and control the scheme in the whole country.

Harbin pharmaceutical factory also said: "after a long time of treatment, the odor concentration of the total pharmaceutical factory is now in line with the national standard. Now the odor emitted is not harmful to the human body."

But in 2007, complaints from residents continued.

At that time, an open investigation by the environmental protection department of Harbin showed that the odor emitted from the Harbin pharmaceutical factory to the atmosphere came mainly from the smell of fermentation produced by the penicillin workshop and the volatile gases such as hydrogen sulfide produced in the process of sewage treatment.

Although the environmental protection department has repeatedly requested the Harbin pharmaceutical factory to carry out the odor control within a specified time limit, the complaints of the surrounding residents have not been interrupted because the Harbin Pharmaceutical Factory is in the upwind direction of the city of Harbin, and its pollution control system has never been able to solve the problem thoroughly.

But at that time, the environmental protection department also said that the Harbin pharmaceutical factory had carried out deep treatment of the odor pollution and has achieved initial results.

However, there were complaints from residents in 2009 and 2010 and large-scale reports in the local media.

High energy consumption and high energy consumption for API production

It is understood that the Heilongjiang provincial CPPCC member, No.2 Affiliated Hospital of Harbin Medical University ultrasound department director, doctoral tutor Professor Tian Jiawei has 51 consecutive years, 47 CPPCC members to make joint proposals, analyzed the harm of the strange smell of the pharmaceutical factory, put forward a series of proposals for rectification, relocation, the core part of the relocation.

Members of the No.2 Affiliated Hospital of Harbin Medical University and Harbin pharmaceutical factory from the street, the members said in the proposal, in the air quality survey of HA university campus showed that hydrogen sulfide, ammonia and COD (organic) in the air exceeded the national standard. Hydrogen sulfide exceeded the standard 1550 times, ammonia gas exceeded 20 times, and the wastewater discharged from the pharmaceutical factory was tested. Ammonia nitrogen, hydrogen sulfide, formaldehyde, phenol, COD, carbon disulfide and so on exceeded the national standard many times.

According to CCTV's report, the hue of the Harbin General Factory outlet is 892, which is nearly 15 times higher than the limit value stipulated by the state 60.

Ammonia nitrogen at the outfall is 85.075, which is 35 times two times higher than the national limit. The COD of the outfall is 1180, which is 120 times 10 times higher than the national limit.

Harbin Pharmaceutical shares yesterday explained that the environmental protection workshop is currently in a special period of overhaul. Although the plant has taken relevant measures to control the discharge of pollutants, some of the facilities and equipment have been suspended and the sewage discharge targets have not reached the standard.

As a subsidiary of Harbin Pharmaceutical Group, Harbin Pharmaceutical Factory is the top 100 pharmaceutical enterprises in China, with annual sales of nearly 5 billion yuan.

"Their main products are penicillins, cephalosporins, macrolides, and some intermediates of raw materials, which are all highly polluting and highly energy consuming products."

Yesterday, an environmental expert in the industry told reporters.

He said that because the main products of Harbin pharmaceutical factory are still mainly based on raw materials, and environmental protection investment can not keep up with them, "the outbreak of pollution problem is not unexpected at all. This is a common problem in the industry, not just the Harbin family."

As the precondition of finished products (preparations), API has become the most important industry in China's pharmaceutical industry.

Due to the consideration of environmental protection and cost reduction, many developed countries have gradually shifted their API production to India and China.

"In the past two years, even India has begun to subcontract their API business to China."

The former expert told reporters, "but our enterprise's environmental protection consciousness is still too bad, so we have invested too little in environmental protection."

Why not invest heavily in marketing?

"The most direct reason is that the environmental protection investment is too big."

Pan Guangcheng, vice president of the pharmaceutical industry association of China chemical industry (601117, Guba), told reporters yesterday that "due to the complicated production of various manufacturers and the different environmental standards related to different products, the related cost input is not a small number."

He estimated that at this time, only about 40000000 yuan would be needed for the pformation of the sewage treatment plant. At the same time, the total pformation was over 1 hundred million.

He said.

Prior to that, the "pharmaceutical industry water pollution discharge standards" was fully implemented in January 1, 2008.

According to the regulations, new (alteration / expansion) pharmaceutical enterprises or pharmaceutical equipment began to enforce new standards in July 2008, and the existing enterprises or equipment must be matched to the new standards from July 1, 2010.

According to the China Chemical Pharmaceutical Industry Association, the pharmaceutical industry has invested tens of billions of dollars in environmental protection funds to achieve this standard.

Ha pharmaceutical shares announced in the announcement that in recent years, the company has invested 400 million yuan for cleaner production and environmental protection, mainly building wastewater treatment and sewage treatment, odor, boiler flue gas, noise and other pollution treatment facilities.

Every year

In the annual report of 2010, Harbin Pharmaceutical shares said that during the reporting period, the company invested about 19 million 600 thousand yuan to promote emission reduction and cleaner production for waste water, odor, smoke and sulfur dioxide emission reduction and other aspects of governance.

The budget for the comprehensive odor control project of the pharmaceutical factory is 3 million 566 thousand and 800 yuan and 1 million 570 thousand yuan in the current period.

Compared with the environmental protection investment of 19 million 600 thousand yuan in 2010,

In the industry, the "Hayao mode", which is characterized by prime time advertising, is still a typical example of pharmaceutical marketing.

For a time, the advertising bombing mode of Harbin Pharmaceutical Factory six made other products competing to imitate, and the field of health care products quickly picked up the "Hayao mode".

To this day, although Hau's reliance on advertising has been reduced, Harbin's impressive advertising has always impressed the market.

However, Harbin Pharmaceutical Factory is still crying.

By November last year, some residents asked on the website of the Heilongjiang provincial Environmental Protection Office, "when did the" strange smell of HA "happen?

The Heilongjiang provincial environmental protection department quoted the materials made by Harbin General plant to answer the question, and concluded that "relocation is the fundamental way to solve the odour problem".

Harbin Pharmaceutical Factory said that because of the huge investment in plant construction in other places, the products of API are

In fact, the new site of the penicillin workshop of Harbin pharmaceutical factory has been incorporated into the industrial structure plan of Harbin in 2011.

Harbin Environmental Protection Bureau news shows that to ensure the relocation of pollution workshop in Harbin General Plant during the year.