Shoe Company Gao Li Ke Takes Advantage Of High-End Department Store Channel

In June 3rd, the ninety-ninth session of the three China footwear and leather goods fair and the "famous brand shop" docking exhibition was closed. footwear industry Exhibiting the docking meeting and achieving a good record, it is reported that this high power directly went to the "name shop".

Lin Yingwei, general manager of Gao Li Ke, told reporters that they were on the first day of the exhibition. Department store System and so on have carried on the cooperation discussion. He said this year is an important year for the promotion of the company's brand B0SSERT, and they plan to seize the top quality department store channel.

When the terminal system dominated by exclusive stores occupy large and medium-sized cities in China. market After the first place, some shoe brands increasingly feel the pressure of shop resources shortage, and begin to seek cooperation with department stores. They want to expand new sales channels and further enhance brand influence.

The brand of leather shoes has been marching into department stores. It has both the internal demand for expanding new sales channels and the pressure from big brands at home and abroad. The reporter understands, in this shoe show, more than 20 brands such as ",", ",", ",", "Bai Shi", "Disney" and "Qi" have made a collective appearance, showing the elegant appearance of "shoe industry supermarket". To some extent, this has made a declaration: if we do not join the brand square of high-end department stores, it will be difficult for us to cross this threshold later.

In an interview with Lin Zong, frankly speaking, for the enterprise, in the terminal, the store is not as good as the mall, because the store is mainly responsible for the running volume, so that the price of leather shoes sold in the exclusive shop will not be very high, and the shopping mall is different, the mall is more focused on the brand shaping and maintenance.

It is reported that Gao Li Ke will form a strategic alliance with the large department stores such as the baebailian group, the east commercial building and so on. During the exhibition, the two sides have reached a preliminary cooperation intention.